The important part played by blogging By Jamie - Explore With Ed - - PowerPoint PPT Presentation

The important part played by blogging

By Jamie - Explore With Ed

@Explorewithed

Introduction...

• Started blogging in 2014, launched ‘Explore With Ed’ in December
• A platform to share my passion for food, travel and photography
• A part of the Wales Blog Network, Trips 100 and Lonely Planet Pathfinders
• In my first year I was featured by Royal Caribbean and Visit Wales, invited on

a press trip to Rome and achieved 120,000 views on YouTube

• Launched ‘Nutty Pear Creative’ in April 2016 with Hannah (‘Miss Nicklin’)

The blogging industry in 2017...

• There’s around 6.7million people blogging today globally (source Tech.co)
• A blog on a company website can lift its chances of ranking higher on search engines by 434%

(Tech Client)

• Lists and why posts are the most consistently shared (Buffer App)
• Almost a quarter of time spent online is reading social media and blog content (Mashable)
• Quality content and good design effect a blog’s credibility most (Social Marketing Writing)
• Travel blogging events and festivals like Traverse and TBEX are more popular than ever

Where to begin...

• Sign up to your chosen blogging platform and select a

template

• Use a style that reflects you and your content; font,

colour scheme, writing tone…

• Decide on a blog name that’s memorable and easy to

spell

• Create a logo or use the same image across all

platforms

• Purchase your domain name (if necessary)
• Create social media pages for your blog under the

same name

• Write several blog posts before you go live

Finding inspiration...

• See what works well on top blogs in your niche
• Tell a story in a new style or perspective “A five years old’s take
• n...”, “A Bird's-Eye View of...”
• Lists “Top Ten…”, “The Five Best…”; an easy way to share

information in digestible chunks

• Share your expertise, ‘how-to’/tutorials are valuable
• Be aware of popular topics & events

Giving readers maximum value…

• Consistently post quality content for your niche or chosen

topic

• Offer something to build loyalty, “subscribe to my mailing

list for my free e-book on...”

• End your blog with a question or thought to encourage

conversation and comments

• Create evergreen content that’ll have relevancy for years

to come

• Link to previous blog posts where possible
• Interview influential people in your industry
• Collaborate with businesses that your audience will like

Social media and engagement...

• Create social media accounts for the blog and promote your content
• Follow accounts that are relevant to you and interact with them
• Subscribe to similar blogs and comment on their posts
• Share useful and interesting content from other sources and bloggers
• Use relevant hashtags regularly and research popular topics
• Schedule social media posts in your free time using a bank of content

Increase your blog’s visibility...

• Use relevant keywords and phrases (look for popular searches on

Google Trends)

• Research into Google Analytics where you can monitor your progress
• Tag all images with a description
• Only link to relevant and trustworthy websites
• Add a description for your blog and blog posts
• Guest blog or feature on popular websites
• Make sure it’s mobile friendly

The ingredients of a top blogger...

• Inspiring blog posts with a unique style
• Posts regularly and consistently
• A professional logo and presentable website
• Eye catching photography and video
• Understands and engages with their audience
• Active on social media

Thank you

Jamie - Explore With Ed

@Explorewithed