Reload Media Craig Somerville General Manager Networx event 18 May - - PDF document

Reload Media 'SEO ‐ Blogging & YouTube for Business' Networx Brisbane event ‐ 18 May 2011 1

Reload Media

Craig Somerville – General Manager Networx event 18 May 2011 ‘Blogging & YouTube for Business’

Blended Search Results

Reload Media 'SEO ‐ Blogging & YouTube for Business' Networx Brisbane event ‐ 18 May 2011 2

Getting on the First Page…

For videos:

– Use keywords in your video titles, description, tags and links.

For blogs:

– Use keywords in your blog article headlines, internal links,<h> tags, categories and tags

Getting on the First Page…

Reload Media 'SEO ‐ Blogging & YouTube for Business' Networx Brisbane event ‐ 18 May 2011 3

Getting on the First Page…

Using Blogs Effectively

Target “conversational” or “informational” search terms

Reload Media 'SEO ‐ Blogging & YouTube for Business' Networx Brisbane event ‐ 18 May 2011 4

Converting to Sales…

Once a user has landed on your blog/video, you need to have some conversion elements on the page These are usually “softer” than an advertising landing page

Active Conversion Strategy

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Soft Conversion Strategy Professional Videos

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