Reload Media Craig Somerville General Manager Networx event 18 May - PDF document

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Reload Media 'SEO Blogging & YouTube for Business' Reload Media Craig Somerville General Manager Networx event 18 May 2011 Blogging & YouTube for Business Blended Search Results Networx Brisbane event 18 May 2011 1

Reload Media 'SEO ‐ Blogging & YouTube for Business' Reload Media Craig Somerville – General Manager Networx event 18 May 2011 ‘Blogging & YouTube for Business’ Blended Search Results Networx Brisbane event ‐ 18 May 2011 1
Reload Media 'SEO ‐ Blogging & YouTube for Business' Getting on the First Page… For videos: – Use keywords in your video titles, description, tags and links. For blogs: – Use keywords in your blog article headlines, internal links,<h> tags, categories and tags Getting on the First Page… Networx Brisbane event ‐ 18 May 2011 2
Reload Media 'SEO ‐ Blogging & YouTube for Business' Getting on the First Page… Using Blogs Effectively Target “conversational” or “informational” search terms Networx Brisbane event ‐ 18 May 2011 3
Reload Media 'SEO ‐ Blogging & YouTube for Business' Converting to Sales… Once a user has landed on your blog/video, you need to have some conversion elements on the page These are usually “softer” than an advertising landing page Active Conversion Strategy Networx Brisbane event ‐ 18 May 2011 4
Reload Media 'SEO ‐ Blogging & YouTube for Business' Soft Conversion Strategy Professional Videos http://youtube.com/reloadmedia1 Networx Brisbane event ‐ 18 May 2011 5

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