LGBTQ Travel with Justin Ocean Editor, Out (Travel) and - - PowerPoint PPT Presentation

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LGBTQ Travel with Justin Ocean Editor, Out (Travel) and - - PowerPoint PPT Presentation

LGBTQ Travel with Justin Ocean Editor, Out (Travel) and OutTraveler.com, freelancer www.JustinOcean.com Ed Salvato Editor-at-large Out, OutTraveler.com, and others Managing Director, OutThink Partners www.EdSalvato.com


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LGBTQ Travel with

Justin Ocean

  • Editor, Out (Travel) and OutTraveler.com, freelancer
  • www.JustinOcean.com

Ed Salvato

  • Editor-at-large Out, OutTraveler.com, and others
  • Managing Director, OutThink Partners
  • www.EdSalvato.com
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Panel Outline

(ask questions at any time!)

  • Overview of LGBTQ travel:

– What is it? – What do we look for in a good LGBT destination? – What are up-and-coming gay destinations?

  • The life of a travel writer
  • So you want to be a travel writer?

– Different types of LGBT travel stories – Getting started: Tips / Questions

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“We travel, initially, to lose ourselves. And we travel, next, to find ourselves.”

  • Pico Iyer
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A few of our sites

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A few of our sites

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State of the Gay World

20 40 60 80 100 120 140 160 1998 2003 2008 5+ years Dest's

  • Most of world is IN

but…

  • More destinations

marketing to LGBT travelers

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Destinations Tried and True

  • Close weekend (drive, train, bus, flight) or

longer-flight long weekend

– New York, Washington, DC, Boston, Atlanta, Chicago, New Orleans, Caribbean, Miami, Ft. Lauderdale, Key West, Provincetown, Baltimore, Las Vegas, Los Angeles, San Francisco, San Diego, Portland, Seattle, Vancouver, Toronto, Montreal, Atlantic City, Phoenix

  • Many of these destinations have gay-specific
  • websites. See list at: EdSalvato/TravelShows
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Destinations Close, Different

  • Close weekend (drive, train, bus, flight)

– Asheville, NC, Savannah, Ogunquit, Rehoboth Beach, Pines or Cherry Grove, Fire Island, Newport, RI, Northampton, MA (“Lesbianville, USA” by National Enquirer Vermont), New Hampshire

  • With same-sex marriage legal in most of New England,

this area offers much for gays and lesbians and perhaps especially for lesbians and gay families

  • Highlands Inn, Bethlehem, NH - lesbian paradise

– HighlandsInn-NH.com

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Europe: Classic and “New”

  • Classic

– Amsterdam, Barcelona/Sitges, Berlin, London, Paris, Madrid (Pride)

  • New

– Antwerp, Bilbao (Spain), Copenhagen, Manchester (Pride), Stockholm, Prague (new official gay map)

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Caribbean

  • Some gay-ness

– Puerto Rico, St. Thomas and USVI, British Virgin Islands, Aruba (1 bar), Curaçao (GayCuracao.com) and Wet & Wild end of September; hotel: Kura Hulanda

  • Gay friendly

– St. Barts, Saba (Queen’s Garden Resort; QueenSaba.com)

  • Not so much

– Jamaica

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Emerging and “Whodathunkit?”

  • Up and coming

– Mexico: Puerto Vallarta, Riviera Nayarit, Mexico City, Baja, Acapulco – Argentina: Buenos Aires, Mendoza, Bariloche, Iguaçu – Brazil: Rio, Florianopolis, Northeast states – Uruguay: Colonia, Punta del Este – Prince Edward Island (discover with GayPEI.com) – Yukon (discover with YukonPride.com tours)

  • Really?!

– Japan, Israel (Tel Aviv), Beirut, Nepal, Bhutan (BridgetoBhutan.com), Kauai

  • Not gay but must-visit:

– Based on my recent travels – China, Egypt, India, Malaysia, Sri Lanka

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Hotels

  • Kimpton (KimptonHotels.com)

– Palomar Philadelphia is a great example

  • Joie de Vivre (JDVHospitalitiy.com)
  • W Hotels
  • Hyatt (http://hyatt.com/hyatt/resorts/lgbt/index.jsp)
  • Marriot (MarriottGayTravel.com)
  • Wyndham (Wyndham.com/locator/gay_lesbian/main.wn)
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Cruises

  • Mainstream cruises

– Solo, with partner, with small informal group – Look out for ‘Friends of Dorothy’/gay group get togethers – Holland America, Royal Caribbean (Allure), Norwegian, Celebrity,

  • Gay groups on mainstream cruises

– More and more of these – Great for birthdays, anniversaries, other celebrations

  • All gay charters

– Small, intimate, pricey – Larger, super fun, range of prices

  • Other

– AquaExpedtions.com (luxury Amazon cruises) – Barge cruises in Europe

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Rewarding Good Behavior Legal Gay Marriage

  • Argentina
  • Belgium
  • Canada
  • Iceland
  • Netherlands
  • Norway
  • Portugal
  • South Africa
  • Spain
  • Sweden
  • Mexico: Mexico City
  • United States: CT, DC, IA, MA, NH, VT, Coquille
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Film Festivals More Gay Reasons to Travel

  • Frameline, San Francisco, CA

– http://www.frameline.org/ – June 16-26, 2011

  • MIX Brazil, Sao Paulo, Brazil

– http://www.mixbrasil.org.br/ – Usually November (check site)

  • NewFest: The New York LGBT Film Festival

– http://newfest.org/ – July 21-31

  • OutFest, LA, July 7-17

– www.outfest.org

  • Sundance, Park City, UT, Jan 20-30, 2011

– www.sundance.festival.org

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Pride Events More Gay Reasons to Travel

  • Interpride.org

– Great list of international prides – San Diego SanDiegoPride.org, July 15-17, Zoo Party – Miami Beach, MiamiBeachGayPride.com, April 16 – Sydney Mardi Gras, MardiGras.org.au, Feb 19-March 6 – Montreal: Divers/Cite, July 25-31, and Pride, FierteMoontrealPride.com, Aug 914

  • International Federation of Black Gay Prides

– IFBPrides.org

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The Life of a Travel Writer

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So You Want to be a Travel Writer?

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Myth vs. Reality

All those who like to travel -- and really, who doesn't? -- picture "travel writer" as a dream job, a perfect remedy for the annoying need to make a living. Who wouldn't like to replace a briefcase with a backpack, take a jet to an exotic place instead of a subway destined for that all-too- well-known office cubicle and instead get paid for writing about your adventures? Sound too much like idle daydreaming over a cafeteria donut? Not if you add a dash of sobriety into it and get the skills to turn your dreamy musings into an actual career. Yes, despite the widespread accounts of "a friend of a friend" who published his unadulterated vacation scribblings, got handsomely paid, and was immediately hired to travel to a destination you can hardly find on the map, travel writing is a serious business which requires serious know- how.

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Types of Travel Stories

  • First person narrative/travel log

– What everybody first thinks of when they think “travel writing” – The hardest to do

  • “Top 5” articles and other round ups

– Easiest to pitch. Everyone loves lists! But be unique/timely – Celeb driven is great.. if you have access

  • Feature pieces about destination

– Harder to get as a newbie. Must have strong hook.

  • Listings (events, etc)

– Grunt work. But a great way to start and familiarize yourself with landscape.

  • Travel guides
  • Slideshows
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First person travelogue

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First person travelogue

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Top 5 articles: Roundups

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Top 5 articles: Thematic

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Top 5 articles: With a Twist

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Top 5 articles: With a Twist

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Top 5 articles: With a Twist

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Top 5 articles: Celeb-driven

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Top 5 articles: Person-driven

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Top 5 articles: Packages

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Feature Pieces: News

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Feature Pieces: Short Form

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Feature Pieces: Short Form

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Feature Pieces: Long form

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Feature Pieces: Long form

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Feature Pieces: Long form

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Listings / Travel Guides

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Listings / Travel Guides

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Slideshows

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Slideshows

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Slideshows

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Slideshows

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Slideshows

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Slideshows

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Types of Outlets

  • “Old” Media

– Magazines (lifestyle, inflight, travel) – Newspapers

  • “New” Media

– Websites (of magazines, blogs) – UGC hybrids (like Gaycities, Jetsetter)

  • Unexpected Places

– CVBs – marketing copywriting

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New Media

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Unexpected Places

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Unexpected Places

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The Future of Travel Writing

  • Social Media

– Tumblr, Blogs (often unpaid), CVBs

  • Curation

– http://www.rohitbhargava.com/2011/02/why-the-future-of-travel-destination- marketing-is-all-about-curation.html

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Best Practices

Working with editors

  • Lay groundwork

– Know the editors and writers – Do the work for them – Make it hard to say no

  • Be accessible
  • Say thank you
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Best Practices

Pitching

  • Pitching

– Be relevant – Be personal – Offer gay-specific images

  • Tips for working with social media

– Be authentic, interesting, and consistent

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Best Practices

Great pitch

Subject line: Saba - Small Island, Big Welcome to Gay Travelers Saba has earned a stellar reputation amongst gay travelers for its genuine, welcoming

  • atmosphere. And to call it a quiet island is an understatement. Twenty-eight miles east
  • f St Maarten, this statuesque rock with delightful Dutch influence is one of the most

romantic in the Caribbean and unnoticed by mass tourism. Residents, including several prominent members of government, happily live as openly gay (we know, a rarity in the Caribbean), and same-sex weddings are a cause for celebration! Queen’s Gardens Resort is Saba’s only four-star hotel. Perched at 1200 feet above the sea, twelve suites – ten with Jacuzzis – are the most luxurious on the island. Each spans an entire floor of the resort. Distinctive rectangular towers rise out of the rainforest. And the managers Hidde and Claire (who are also a couple), make each guest feel as if they are staying at a friend’s luxury island home. Dare we say it’s a fit for a queen? [emphasis added] www.queensaba.co I’d love to tell you more about Saba (nicknamed the “spoiled Queen” for its natural beauty) and Queen’s Gardens Resort. Please feel free to contact me atTKTK.com or (617)123-

  • 1234. I’m actually on the island now before heading back to the States! - Kind regards

Michelle

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Best Practices

Another good pitch

Subject line: Aruba Marriott / IGLTA Hi Ed- Hope you're doing well. I have some news I was hoping you'd be interested in covering for Out Traveler GPS. My client, the Aruba Marriott has recently become an IGLTA member. Now leading the way as a progressive IGLTA luxury resort on an island which is beginning to embrace a "live and let live" vibe, the resort is the perfect destination for gay travelers looking to experience the beauty of the Caribbean, without the drama. To celebrate the new membership, the resort is offering a special discount for IGLTA members -- 30% off room rates from now through the end of the year. Full details below. Please take a look, and let me know if you think this is something you'd be interested in covering and/or if you have any questions. I'm actually going to be in your neck of the woods next weekend for

  • Halloween. Here's hoping I get some nice sweater weather while I'm

in town! Robert at diamond PR

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Best Practices

Press trips

  • Smaller is better (sometimes)
  • Chop-chop

– Keep the group moving

  • Local gay experts, leaders, influencers
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Thank you!

  • Ed Salvato: ed.salvato@yahoo.com
  • Justin Ocean: justin.ocean@out.com
  • Tips available via email.

Have pitches? Want an internship? We want to hear from you!