Audit. Advise. Achieve . Launch of Impact Measurement Project Stephanie Robertson Brendan Baines LBG Canada June 8, 2015
Introductions 2
SiMPACT-at-a Glance • LBG Canada Network • Community Investment, Employee Volunteering & Giving Policy Development & Implementation Strategies • Metrics – Business & Community • Decision-Making Frameworks to Guide CI, EV & EG programming • Communications for Community Investment • Impact Measurement Framework (Business, Community, NPO • Social Return on Investment (SROI) 3
LBG International 4
LBG Model – The Global Standard 5
LBG Canada 2016 “We’ve made a number of changes to our community investment program over the last two years. And I think much of those changes have been spear headed because of our LBG Canada membership .” Kia Pyrcyz Senior Community Investment Advisor 6
Audit. Advise. Achieve. Audit Adopt a recognized global standard and report results with greater ease, clarity and focus. Advise Gain insights and tools to maximize community investment performance. Achieve Demonstrate the strength of community partnerships and measureable impact for business and society. 7
Why Audit? 8
Challenges of Community Investment • ‘Community investment’ means different things to different audiences “Never before have corporations and companies • Valuing community investments varies been under such constant 24/7 between organizations spotlight, the expectations of stakeholders have never been • Reporting focuses on dollars not higher. What this really means impact is the importance of taking a shared value approach to • Approach varies by business unit, community investment. The branch, region, etc. - a challenge to LBG Model has never been so meeting objectives salient ” • Lack of consistent investment and Cyril Elbers impact data Manager, Corporate Social Responsibility 9
LBG Canada Audit & Review • Investment $ • Administration S • Communications • Performance • Program Structure • Guidelines • Reporting…. 10 10
Insights & Opportunities • Year-on-Year (Company) • Sector • Peer • Regional • Portfolio Size 11 11
A Recognized Symbol of Quality 12 12
Volunteering and Giving Challenges • Volunteering programs are ‘the flavour of the day’ “ By being a member of LBG Canada it has really helped • Yet ‘volunteering’ means different with our employee giving things to different audiences program. We really used the (program value, working hours versus data that LBG Canada has non-working hours, ) provided back to us in terms of structuring our employee • Many variations in programming giving program how we (team, versus corporately organized, structured our donation individual time, flagship program…) matches our employee volunteer grants …” • Not universally recognized as a business activity, value not Joel Longland understood Community Investment Specialist • Available resources often inadequate to meet goals 13 13
Volunteer Participation Trends 2015 • Participation in volunteering programs as been increasing over the last three years • Companies identify increase in employee interest (58%) and enhanced executive support (55%) as reasons for increased participation 14 14
Changing Expectations 2015 • Volunteer programs are increasingly seen as a means to create business value. In 2015, only 6% of companies in LBG Canada report that goals for corporate volunteer programs were not incorporated into their strategy. A significant decrease from 25% in 2011. 15 15
Key Challenges 16 16
Management Insight 2015 • Of the companies offering DwH volunteering, only 68% report having guidelines for management approval of time off to volunteer and only 60% report that the process for obtaining time off is clear and well documented. • These types of management insights can help companies improve their internal processes for increased program participation. 17 17
DwH Programs – 2015 18 18
DwH Guidelines in Place 2015 19 19
LBG Canada Company Example (2014) Specific budget allocation Adequate staff resourcing Clear definitions of personal and corporate volunteering Materials in orientation Formal communications strategy Employee experience evaluation Community partner feedback Guidelines for health and safety • Five types of NwH offering, seven types of DwH • Despite all these best practices, still saw a decline in participation 20 20
LBG Canada Company Example 2015 Specific budget allocation Adequate staff resourcing Clear definitions of personal and corporate volunteering Materials in orientation Formal communications strategy Employee experience evaluation Community partner feedback Guidelines for health and safety Reduced # of options, increased participation 21 21
Staffing of Volunteer Programs 2015 • There is still a staffing gap for various volunteering programs, with 36% of companies responding that DwH volunteer programs are not adequately staffed. • Few companies have employees managing the volunteer programs full- time. 22 22
Evaluation Stakeholder Experience • A decreasing number of companies are evaluating employee experience. • Less are also asking community partners for feedback on corporate-run events. • This feedback plays an important role in informing continuous improvement 23 23
Measuring the Value • Social Return on Investment Example: TD Money Matters • Measure the value to all stakeholders: Community and TD 24 24
Audit. Advise. Achieve . LBG Canada Overview and Service Offering Stephanie Robertson Founder & CEO SiMPACT Strategy Group LBG Canada
Overview of the I&O Report • Emerged in response to increased demand for performance data 2011-2012 and information • Illustrate company performance data — internally year-on-year and externally with sector and peer comparisons • Inform internal analysis and 2014- 2015 decision • Aid in external reporting 26 26
Benchmarking Performance Company • Company year-on-year trends Company Se Sector • Sector benchmarking LB LBG Can anada 27 27
Employee Engagement Report 28 28
Employee Engagement Report 29 29
Employee Engagement Report 30 30
Employee Engagement Report 31 31
Employee Engagement Report 32 32
The Survey 33 33
The Survey The LBG Canada Volunteering Survey will be submitted on June 15 th . Responses are expected by Thursday, June 30 th at 5pm. 34 34
Who wants to measure impact of volunteering? 52% Non-profit partner feedback 24% Media coverage External recognition by government 12% External recognition by customers 8% # of employees engaged in skill development 64% opportunities 60% Employee feedback on their volunteer experience 32% # of group volunteer projects conducted # of employees volunteered 20% # of volunteer hours donated 20% 0% 10% 20% 30% 40% 50% 60% 70% 35 35
Impact Measurement Framework (IMF) • Building off of work done by LBG UK: Making a Difference • Launching a Canadian version of the Impact Measurement Framework • Shifting focus from what companies invest into to what that investment achieves • Goal: A simple tool that helps companies capture the impact of their community investments 36 36
Old LBG Model View 37 37
LBG Model Today 38 38
IMF Objectives Purpose To make available in Canada, a straight-forward framework that enables companies to map, assess and report on the impact of community investments . Objectives • Confirm IMF structure and key indicators in core impact areas • Develop tools to assess community, business & employee impact • Build guidance and share tools to enable companies to report more effectively • Increase understanding of the value of CI 39 39
IMF Reporting Example XXX XXX XXX 40 40
Steps to Impact Mapping Process In order to report on impact more effectively, two key steps need to occur …. The IMF focuses on working with companies to a) map out investment objectives per beneficiary group, and then b) assess when the objective was achieved. 41 41
IMF Framework 42 42
Depth of Impact (for illustration) Impact Transform Connect Improve Accomplish, Achieve Ability, Action, Seeing Results Awareness, Understanding People Raise awareness Get involved Behave differently Bring people Organizations Offer additional services Operate differently together Environment Employees Transfer knowledge Use new knowledge Take on a new role Company 43 43
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