NESCAF GOLD BLEND RE-LAUNCH OUR BIGGEST EVER BRAND RE-LAUNCH - PowerPoint PPT Presentation

May 22, 2023 •12 likes •72 views

NESCAF GOLD BLEND RE-LAUNCH OUR BIGGEST EVER BRAND RE-LAUNCH MODERN & ELEGANT SUPPORTED WITH A BEST IN NEW, ENHANCED RECIPE PACKAGING CLASS LAUNCH PLAN 7m ATL INVESTMENT IN THE FIRST 6 MONTHS PERFECTING THE COFFEE EXPERIENCE

NESCAFÉ GOLD BLEND RE-LAUNCH
OUR BIGGEST EVER BRAND RE-LAUNCH MODERN & ELEGANT SUPPORTED WITH A BEST IN NEW, ENHANCED RECIPE PACKAGING CLASS LAUNCH PLAN £7m ATL INVESTMENT IN THE FIRST 6 MONTHS PERFECTING THE COFFEE EXPERIENCE
NEW, ENHANCED RECIPE • NEW blend NOW with 3% Roast and Ground coffee content • Validated by consumers • Preferred taste vs competition • Sensory profiling shows improved richness & strength of flavour vs current recipe “CRAFTED WITH ARABICA GROUND 10 TIMES FINER”
10x300g Vending Gold Blend Decaf Time: Effective Immediately Soft change: automatically substituted to the new line code when placing an order No price change 10x300g Vending Gold Blend Time: dispatch week 4 Soft change: automatically substituted to the new line code when placing an order No price change
FAQs Has the NESCAFÉ Gold blend recipe changed? Yes the NESCAFÉ Gold Blend recipe has changed and micro ground coffee has been added What are the benefits of the new recipe? Thanks to the introduction of micro ground coffee the new recipe has; Richer aroma, More intense overall flavor, More coffee and roasty flavor, More persistent aftertaste Why has the recipe changed? We continually want to improve the product experience for our consumers What is micro ground coffee? The micro ground coffee (MRC) in NESCAFÉ Gold Blend is roasted mountain grown Arabica beans ground ten times finer to deliver a richer aroma and more intense overall flavour What is Arabica coffee? Arabica coffee beans are grown at a higher altitude than Robusta beans, and deliver richness of flavour, while Robusta coffee beans delivers depth of flavour
FAQs (continued) What is the residue at the bottom of my cup now? NESCAFÉ Gold Blend is now crafted with micro ground coffee (roast and ground coffee ground ten times finer) which contributes to the richer aroma and more intense flavour of NESCAFÉ Gold Blend. This micro ground coffee is non-soluble, the same as an espresso based barista made coffee What do you mean by crafted with Arabica ground ten times finer? Arabica coffee beans are grown at a higher altitude than Robusta beans, and deliver richness of flavour, while Robusta coffee beans delivers depth of flavor The roasted beans are ground finer than the existing grind used, and blended with the soluble coffee to create the new NESCAFÉ Gold Blend Why aren’t we launching all products at the same time? The launch date varies by SKU depending on existing stock levels, packaging requirements, lead times and factory constraints.

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