Telephone Survey of Los Angeles County Latin@ Voters Presented to: Resources Legacy Fund November 2016
Demographics of the Population
Voter Demographic Segments Los Angeles County Latin@ voters are a diverse population and should not be referred to as a single monolithic group. 36% 20% 11% 12% 15% 6% Foreign Born First/Second Foreign Born Millennial/Gen X Generation Baby Mature (Age 18-52) Boomer/ Mature (Age 70+) First/Second Generation (Age 53+) Millennial (Age 18-36) First/Second Foreign Born Generation Baby Boomer Gen X (Age 53-69) (Age 37-52) LA County Latin@ Voters Memo Crosstabs | 3
Attention Paid & Spanish Information Sources
Spanish Language Information by Immigration/Age Many LA County Latin@ Voters are fully bilingual but like having information available in Spanish. First/Second Gen Foreign Born First/Second Gen First/Second Gen Foreign Born Foreign Born Millennial (36%) Millennial/Gen X Gen X (11%) Baby Boomer/Mature Baby Boomer (15%) Mature (6%) (20%) (12%) % Useful 50% 70% 32% Spanish language information 31% 84% 76% LA County Latin@ Voters Memo Crosstabs | 5
News Sources: Spanish Language Information Very useful Somewhat useful Total useful 38% 18% 57% Overall 27% 23% 49% First Generation (41%) Second Generation (18%) 14% 14% 28% Foreign Born (41%) 60% 16% 76% First/Second Generation Millennial (36%) 26% 24% 50% 55% 15% 70% Foreign Born Millennial/Gen X (20%) 19% 13% First/Second Generation Gen X (11%) 32% 17% 14% 31% First/Second Generation Baby Boomer/Mature (12%) 67% 17% 84% Foreign Born Baby Boomer (15%) 59% 17% 76% Foreign Born Mature (6%) Lived in LA <10-20 Years (17%) 41% 19% 59% Lived in LA 20+ Years (61%) 44% 19% 63% Born in LA (22%) 20% 16% 36% 14% 14% 28% Prefer English Only (30%) 76% 14% 89% Prefer Spanish Only (11%) 47% 21% 67% Prefer Spanish at home/English outside (11%) 42% 22% 64% No Preference/Speak Both (48%) LA County Latin@ Voters Memo Crosstabs | 6
Election 2016 – Voting
Following the November 2016 Election A majority say they followed the Presidential race very closely. Voters say they were following state and local races and measures. (Don't know) % Total Very Closely Somewhat closely Not too closely Not closely at all Closely President 85% 52% 33% 10% 5% 1% State and local 76% 36% 40% 8% 2% 15% ballot measures State and local 29% 34% 14% 1% 22% 63% candidates LA County Latin@ Voters Memo Crosstabs | 8
Vote for President Over 90% say they voted for a candidate other than Donald Trump. Hilary Clinton 72% (Don’t Know/Refused) Someone else Donald Trump 10% 10% 9% 100% LA County Latin@ Voters Memo Crosstabs | 9
Local Measures Vote Over a majority of Latin@ voters in LA County say they supported the local tax revenue measures on the ballot in November. Yes No (Skipped/did not vote) (Don't know/Don't remember) 71% 64% 18% 16% 14% 9% 5% 5% Measure A - Parks Parcel Tax Measure M - Transportation Sales Tax LA County Latin@ Voters Memo Crosstabs | 10
Tax and Government Attitudes
Tax Attitudes – Trust in Local Government A majority of voters trust their local government to spend tax money responsibly. Strongly Somewhat (Don’t Know/ Somewhat Strongly Agree Agree Refused) Disagree Disagree I trust our local government to spend 24% 30% 17% 27% 2% my tax dollars responsibly. LA County Latin@ Voters Memo Crosstabs | 12
Tax Attitudes – Taxes and Services A majority say they would rather pay higher taxes for more government services. Only a third say they would rather pay lower taxes for fewer services. Strongly Somewhat (Don’t Know/ Somewhat Strongly Agree Agree Refused) Disagree Disagree I’d rather pay higher taxes and have a state government that provides more 27% 27% 17% 26% 4% services. I’d rather pay lower taxes and have a state government that provides fewer 19% 17% 5% 25% 34% services. LA County Latin@ Voters Memo Crosstabs | 13
Contacts Ruth Bernstein Ruth@EMCresearch.com 510.913.9841 Emily Goodman Emily@EMCresearch.com 510.550.8932 Kate Worth Kate@EMCresearch.com 510.550.8931 Michael Ramirez Michael@EMCresearch.com 510.550.8818 LA County Latin@ Voters Memo Crosstabs | 14
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