SLIDE 1
Latin@ Voters Presented to: Resources Legacy Fund November 2016 - - PowerPoint PPT Presentation
Latin@ Voters Presented to: Resources Legacy Fund November 2016 - - PowerPoint PPT Presentation
Telephone Survey of Los Angeles County Latin@ Voters Presented to: Resources Legacy Fund November 2016 Demographics of the Population Voter Demographic Segments Los Angeles County Latin@ voters are a diverse population and should not be
SLIDE 2
SLIDE 3
LA County Latin@ Voters Memo Crosstabs| 3
Voter Demographic Segments
Los Angeles County Latin@ voters are a diverse population and should not be referred to as a single monolithic group.
36% 20% 11% 12% 15% 6%
First/Second Generation Millennial (Age 18-36) Foreign Born Millennial/Gen X (Age 18-52) First/Second Generation Gen X (Age 37-52) First/Second Generation Baby Boomer/ Mature (Age 53+) Foreign Born Baby Boomer (Age 53-69) Foreign Born Mature (Age 70+)
SLIDE 4
Attention Paid & Spanish Information Sources
SLIDE 5
LA County Latin@ Voters Memo Crosstabs| 5
Spanish Language Information by Immigration/Age
Many LA County Latin@ Voters are fully bilingual but like having information available in Spanish.
50% 70% 32% 31% 84% 76% Spanish language information
First/Second Gen Millennial (36%) Foreign Born Millennial/Gen X (20%) First/Second Gen Gen X (11%) First/Second Gen Baby Boomer/Mature (12%) Foreign Born Baby Boomer (15%) Foreign Born Mature (6%)
% Useful
SLIDE 6
LA County Latin@ Voters Memo Crosstabs| 6
News Sources: Spanish Language Information
38% 27% 14% 60% 26% 55% 19% 17% 67% 59% 41% 44% 20% 14% 76% 47% 42% 18% 23% 14% 16% 24% 15% 13% 14% 17% 17% 19% 19% 16% 14% 14% 21% 22% 57% 49% 28% 76% 50% 70% 32% 31% 84% 76% 59% 63% 36% 28% 89% 67% 64%
Overall First Generation (41%) Second Generation (18%) Foreign Born (41%) First/Second Generation Millennial (36%) Foreign Born Millennial/Gen X (20%) First/Second Generation Gen X (11%) First/Second Generation Baby Boomer/Mature (12%) Foreign Born Baby Boomer (15%) Foreign Born Mature (6%) Lived in LA <10-20 Years (17%) Lived in LA 20+ Years (61%) Born in LA (22%) Prefer English Only (30%) Prefer Spanish Only (11%) Prefer Spanish at home/English outside (11%) No Preference/Speak Both (48%)
Very useful Somewhat useful Total useful
SLIDE 7
Election 2016 – Voting
SLIDE 8
LA County Latin@ Voters Memo Crosstabs| 8
Following the November 2016 Election
A majority say they followed the Presidential race very closely. Voters say they were following state and local races and measures. 52% 36% 29% 33% 40% 34%
10% 15% 22%
5% 8% 14% 1% 2% 1%
President State and local ballot measures State and local candidates
Very Closely Somewhat closely Not too closely Not closely at all (Don't know) % Total Closely
85% 76% 63%
SLIDE 9
LA County Latin@ Voters Memo Crosstabs| 9
Vote for President
Over 90% say they voted for a candidate other than Donald Trump.
Hilary Clinton 72% Donald Trump 9% Someone else 10% (Don’t Know/Refused) 10%
100%
SLIDE 10
LA County Latin@ Voters Memo Crosstabs| 10
Local Measures Vote
71% 64% 9% 18% 5% 5% 16% 14% Measure A - Parks Parcel Tax Measure M - Transportation Sales Tax
Yes No (Skipped/did not vote) (Don't know/Don't remember)
Over a majority of Latin@ voters in LA County say they supported the local tax revenue measures on the ballot in November.
SLIDE 11
Tax and Government Attitudes
SLIDE 12
LA County Latin@ Voters Memo Crosstabs| 12
Tax Attitudes – Trust in Local Government
A majority of voters trust their local government to spend tax money responsibly. 24% 30% 2% 17% 27%
I trust our local government to spend my tax dollars responsibly. Strongly Agree Somewhat Agree (Don’t Know/ Refused) Somewhat Disagree Strongly Disagree
SLIDE 13
LA County Latin@ Voters Memo Crosstabs| 13
Tax Attitudes – Taxes and Services
A majority say they would rather pay higher taxes for more government services. Only a third say they would rather pay lower taxes for fewer services. 27% 19% 27% 17% 4% 5% 17% 25% 26% 34%
I’d rather pay higher taxes and have a state government that provides more services. I’d rather pay lower taxes and have a state government that provides fewer services. Strongly Agree Somewhat Agree (Don’t Know/ Refused) Somewhat Disagree Strongly Disagree
SLIDE 14
LA County Latin@ Voters Memo Crosstabs| 14
Contacts
Ruth Bernstein Ruth@EMCresearch.com 510.913.9841 Emily Goodman Emily@EMCresearch.com 510.550.8932 Kate Worth Kate@EMCresearch.com 510.550.8931 Michael Ramirez Michael@EMCresearch.com 510.550.8818