Lake District World Heritage Bid 2017 lakesworldheritage.co.uk # l - - PowerPoint PPT Presentation

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Lake District World Heritage Bid 2017 lakesworldheritage.co.uk # l - - PowerPoint PPT Presentation

Lake District World Heritage Bid 2017 lakesworldheritage.co.uk # l akedistrictbid The Lake District UNESCO World Heritage Bid Its one of the best parts of the world. We shouldnt take it for granted. Nigel Wilkinson, Local


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Lake District World Heritage Bid 2017

lakesworldheritage.co.uk #lakedistrictbid

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Nigel Wilkinson, Local businessman and resident

“ It’s one of the best parts of the world. We shouldn’t take it for granted.”

The Lake District UNESCO World Heritage Bid

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The Lake District UNESCO World Heritage Bid

Why is the Lake District special?

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The Lake District UNESCO World Heritage Bid

IDENTITY Dramatic panoramas, valleys, mountains and lakes and more than 1,000 years of farming and industry – shape a unique place, captivating people for generations.

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The Lake District UNESCO World Heritage Bid

INSPIRATION The Lake District inspired Picturesque and Romantic thought and millions continue to seek out its serene wonders.

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The Lake District UNESCO World Heritage Bid

CONSERVATION The birth of conservation: the Lake District remains at the forefront of environmental issues globally.

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The Lake District UNESCO World Heritage Bid

INSPIRATION CONSERVATION IDENTITY

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The Lake District UNESCO World Heritage Bid OUV attributes in the Coniston Valley

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The Lake District UNESCO World Heritage Bid Ullswater from Gowbarrow Hill

Photo: John Hodgson
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The Lake District UNESCO World Heritage Bid Windermere from the south

Photo: Si Homfray
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In 2017 the Lake District will be bidding for World Heritage Site status, positioning us alongside destinations such as the Taj Mahal, the Tower of London and the Great Barrier Reef under the category ‘Cultural Landscape’.

The Lake District UNESCO World Heritage Bid

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The Lake District UNESCO World Heritage Bid

Places or buildings of global importance

  • World Heritage sites are inscribed under the UNESCO Operational Guidelines

for the Implementation of the World Heritage Convention.

  • Sites must demonstrate Outstanding Universal Value (OUV)
  • Cultural landscapes category agreed in 1992
  • there are now 85 WHS cultural landscapes

What is a World Heritage site?

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“combined works of nature and of man” …

The Lake District UNESCO World Heritage Bid

What is a Cultural landscape?

Cultural landscapes are cultural properties and represent the

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The Lake District UNESCO World Heritage Bid

WHO’S SUPPORTING THE BID?

  • Action with Communities in Cumbria
  • Allerdale Borough Council
  • Barrow Borough Council
  • Brantwood
  • Carlisle City Council
  • Copeland Borough Council
  • Country Land and Business Association
  • Cumbria Association of Local Councils
  • Cumbria County Council
  • Cumbria Local Nature Partnership
  • Cumbria Rural Enterprise Agency
  • Cumbria Tourism
  • Cumbria Wildlife Trust
  • Defra
  • Eden District Council
  • Environment Agency
  • Fells and Dales Leader+
  • Forestry Commission
  • Friends of the Lake District
  • Herdy
  • Herdwick Sheep Breeders Association
  • Historic England

(formerly English Heritage)

  • International Council on Monuments and Sites (ICOMOS) UK
  • Invest in Cumbria
  • James Rebanks

– Farmer and Author

  • Lake District Local

Access Forum

  • Lake District National

Park Authority

  • Lake District National Park

Partnership’s Business Task Force

  • Lakeland Arts Trust
  • Lancaster University
  • Local Enterprise Partnership, Cumbria
  • National Farmers’ Union
  • National Trust
  • Natural England
  • Nurture Lakeland
  • Royal Society for the Protection of Birds
  • South Lakeland District Council
  • South Lakes Development Trust
  • United Utilities
  • University of Cumbria
  • Wordsworth Trust
  • World Commission on Protected Areas UK
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The Lake District UNESCO World Heritage Bid

HERDY

Herdy is the lovable, responsible brand from the English Lake District that creates gift, homeware and accessories that are made to make you smile. As the lead commercial collaboration partner a unique ‘united by herdy’ special purpose brand marque has been created and licensed for the bid campaign representing the three themes of identity, community and conservation. The warm and friendly face of Herdy will now be used to encourage visitors, residents and everyone who loves the Lake District to unite in their pride and back the bid.

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The Lake District UNESCO World Heritage Bid

Timeline

In 2017 the Lake District National Park will apply to become a UNESCO World Heritage Site. This is the timeline for our activities in the lead-up to our bid.

1986 and 1989 The Lake District’s bid started with it’s fjrst nominations 1992 The Cultural Landscape category is introduced JAN 2014 The Government names the Lake District as the 2016 UK nomination MAY 2015 Partnership and Authority meetings offjcially endorse the dossier 1 FEB 2016 The nomination dossier is fjnalised and submitted to UNESCO 1 MAR 2016 UNESCO confjrms application is accepted for evaluation SEPTEMBER 2016 UNESCO evaluation mission to the Lake District 31 JUL 2017 Decision made by UNESCO World Heritage Committee

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The Lake District UNESCO World Heritage Bid

INVESTMENT COMMUNITY CIVIC PRIDE

How will it benefjt us?

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The Lake District UNESCO World Heritage Bid

The farming community?

Change is permissible, for the landscape has evolved and will continue to do so if it is to survive… (UNESCO) A stronger marketing tool? A tool for arguing for agri-environment grant against a background

  • f CAP reform

and diminishing resources?

...but it’s what we make of it

The overall objective is to maintain the essential nature of the traditional rural farming landscape as a working system.

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The Lake District UNESCO World Heritage Bid

The business community?

Industry, farming and businesses are entwined in the World Heritage story.

...but it’s what we make of it

Just one percent increase in cultural visitors could boost our economy by £20 million World Heritage status will ofger the chance to develop new products and services reaching new markets The World Heritage brand will have an international profjle, helping to attract and retain talent, and draw in investment.

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The Lake District UNESCO World Heritage Bid

Visitors

...but it’s what we make of it

Global recognition will make visitor information even more accessible in the UK and internationally. Economic boost in the area will lead to improved infrastructure and travel in the area. Potential for increased ofger from leisure and hospitality providers who are using the World Heritage status in their marketing. Having an internationally recognised World Heritage Site on their doorstep will create a sense of pride amongst UK visitors.

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10 Reasons Leafmet

The 10 Reasons leafmet presents 10 important qualities of the Lake District which contribute to the case for World Heritage. Information is presented in an easy to digest concertina format.

L a n d s c a p e

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a ‘ c u l t u r a l l a n d s c a p e ’ i n w h i c h n a t u r e h a s b e e n m
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D u r i n g t h e l a s t I c e A g e t h e L a k e D i s t r i c t w a s s h a p e d b y g l a c i e r s w h i c h c a r v e d U
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t h e c e n t r e
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t h e L a k e D i s t r i c t l i k e t h e s p
  • k
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a w h e e l , r e fm e c t i n g t h e m
  • v
e m e n t
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t h e g l a c i e r s . T h e r
  • c
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t h e L a k e D i s t r i c t a r e v a r i e d a n d r e fm e c t m a n y g e
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l e d t
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h e d e s i r e t
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r
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a l a n d s c a p e c
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A r c h a e

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H u m a n s h a v e l i v e d i n t h e L a k e D i s t r i c t f
  • r
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i n c l u d e N e
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a s t e r i e s , a n d t h e r e m a i n s
  • f
p a s t i n d u s t r i e s . Reasons why the Lake District is an evolving masterpiece
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The Lake District World Heritage Bid

SHOW YOUR SUPPORT BACK THE BID AT LAKESWORLDHERITAGE.CO.UK SHARE YOUR LAKE DISTRICT PHOTOS AND VIDEO ON SOCIAL MEDIA USING #LAKEDISTRICTBID COME AND SEE US AT ONE OF OUR EVENTS BE INSPIRED BY THE VIDEOS ON THE LAKESWH YOUTUBE CHANNEL

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lakesworldheritage.co.uk #lakedistrictbid