Welcome to the Exeter BID Annual General Meeting 13 th July 2016 6.30-7.30pm
Exeter BID Chair, Wayne Pearce.
Review of Year 1 • BID voted in with a 65% majority March 2015 • Exeter BID company formed and Board Members appointed • CEO Recruitment process started • Craig Bulley appointed July 2015 • BID office created in St Stephens House
Exeter BID Original Board Members Area 1 Helen Scholes Stagecoach SW Area 2 Wayne Pearce Princesshay Area 3 Stephen Auty Specsavers Area 4 Alasdair Cameron Exeter Cathedral Area 5 Ray Frame Wilko Area 6 Ben Barlaba LXS Hair Salon Area 7 Mattie Richardson Bunyip Beads and Buttons Area 8 JP Hedge Express & Echo Hospitality Patrick Cunningham Exeter Phoenix Hospitality David Goodchild The Cavern Club Exeter Chamber Steve Campion Exeter College Exeter City Council Rosie Denham Exeter City Council Devon County Council Andrew Leadbetter Devon County Council
The Directors who have held office during the Exeter BID’s first year of operation are as follows: • S J Auty appointed 7 May 2015 • B L F Barlaba appointed 7 May 2015 - resigned 23 March 2016 • A S Cameron appointed 18 June 2015 • S R Campion appointed 7 May 2015 • J A Clark appointed 7 May 2015 - resigned 27 July 2015 • P J A Cunningham appointed 7 May 2015 • Ms R C Denham appointed 7 May 2015 • D Goodchild appointed 7 May 2015 • J Hedge appointed 7 May 2015 - resigned 31 January 2016 • W Pearce appointed 7 May 2015 Ms M F F Richardson appointed 7 May 2015 • Ms H M L Scholes appointed 7 May 2015 • A R Leadbetter appointed 7 May 2015 • Ms P Rutherford appointed 22 March 2016
Review of Year 1 • Professional Support • Barclays • Haines Watts • Stephens Scown • Bush & Co • Exeter City Council • Issue of BID Levy invoices and collection of BID levies • 90.86% of funds collected by Dec 2015 • 93.68% of funds collected by March 2016
Review of Year 1 Marketing Support • One Voice Media • Marketing Strategy • Website - Inexeter.com
https://www.inexeter.com/
Review of Year 1 • Introduction of the Welcome Team
Review of Year 1 • Introduction of Springboard Counting Cameras to the High St • Additional Cleaning to create a better environment within the BID Area
Review of Year 1 • Events and Promotions Christmas Lights & Animation Voucher Booklet
Review of Year 1 • Cost Reduction Initiatives • Commercial Waste Collection • Meerkat
Haines Watts, Accountants. Ben de Cruz.
Exeter BID CEO, Craig Bulley.
Our First Year • First year has been all about putting the building blocks in place. • Confident that we are making good progress in delivering projects within the business plan. • There is still work to do. • One area of focus for us will be improved communication.
Looking ahead. • Building upon the progress we have made in Year 1, with particular focus on marketing, night time economy and creating a cleaner and more hospitable City Centre. • Successful roll-out of member benefits programme, to include provision of a trade waste collection service. • Creating a more structured and varied events programme to add vibrancy to the City Centre. • Successful delivery of an all-new Christmas programme, including new lights and switch-on event.
Looking ahead. • Work with retail and night time economy partners to bridge the gap at the end of the working day into the evening. • With the core branding now in place, we will focus on creating specific area identities to help drive footfall to areas of the BID, and encourage exploration. • Improved public awareness of BID activity, BUT most importantly, improved two-way communication with our members.
Marketing Overview, One Voice Media. Lisa Vanstone, Director.
Marketing Objectives A strategic marketing plan – to determine what Exeter stands for and where it sits in the region A website – to provide a one-stop site providing all the information about Exeter in one place including a directory of all businesses in the BID area Social media – deliver a comprehensive social media presence to give timely information about everything that is happening in the city Coordinated national campaigns and communication – to take Exeter to London, Birmingham and many other cities in the UK and Europe.
Strategic Marketing Plan • Launch and establish new consumer brand aimed at residents and visitors to Exeter • Market Exeter as a destination to regional and national audience • Provide information and news about events / promotions / businesses / attractions to visitors from BID levy payers and partners • Build consumer databases for future marketing • Introducing the brand….
Brand for Exeter Welcoming A beacon Helpful Stylish A signpost Creative Thriving A starting point Inspired by possibility New website… inexeter.com.
A website
Social Media • Twitter - @tweetinExeter 1945 • Facebook – facebook.com/InExeter 3500 • Instagram - www.instagram.com/in_exeter 996
Campaigns Christmas 2015 • 435 Win a Christmas Break entries • 67 reindeer roundup • 100,000 Winter Voucher Passport to the City booklets, delivered to Exeter, Torbay, North and Mid Devon residents and distributed across the city
Exeter Start Here Launch • City Centre Banners & Posters • E-mail campaigns • Short-break advertising campaign • focusing on Bristol & Bath (outdoor and print) • National & regional press competition campaign • Social media (content and advertising) • Printed brand booklet (for levy payers and stakeholders) • Printed map and directory of city centre (for consumers) • Branded pop-up Visitor Info pod
More Campaigns Independent retailer Capture Exeter comp Competition in feature with Exeter 150 entries FlightTime Living Coverage in multiple local National audience of 7 pages, 10,000 copies and regional titles 44,000 distributed Strong social campaign
What can we do for your business? The BID can… • Publicise your events and news on website • Share information via social media (Twitter, Facebook, Instagram currently) • Set up competitions with shared data entries (where prizes provided) • Provide brand awareness opportunities • Distribute fliers via Welcome Team to visitors and businesses • Include your events, exhibitions and offers under umbrella events and campaigns • Provide assets should you wish to use new branding
Member Benefits Launch, Meercat Associates. Rishi Sood.
BID Savings, Support BID Savings, Support BID Savings, Support and Success and Success and Success Rishi Sood Managing Director
About Us • Procurement & environmental consultancy • 9 years exclusively working within BIDs sector • Designed first model for offsetting levy with commercial benefits • Operate National BID Buying Group • Manage and implement waste tenders for BID communities • ATCM and British BIDs members www.meercatassociates.com | info@meercatassociates.com
National BID Buying Group BIDs 70 + Members assisted 30k Savings identified £5 m Business commodities 15 www.meercatassociates.com | info@meercatassociates.com
Current Projects www.meercatassociates.com | info@meercatassociates.com
Exeter BID Joint Procurement Service • Funded service • Fee free and commission free • No obligation quotes and reports • All savings direct to members • Across 6 critical spend areas • Available to all members www.meercatassociates.com | info@meercatassociates.com
What to expect • Email with brochure Call • Call from our saving and support team to book meeting Call • 30 minute meeting with our Business Improvement Consultant Meeting • Capture commodity bills and give onsite visual assessment Meeting • Supplier analysts review bills and arrange quotes Analysis • Quotes validated by savings and support team and savings data captured Analysis • Business Improvement Consultant emails reports and arranges revisit Report • Further meeting to discuss reports and recommendations Report • We will manage the transition and administration of all contracts on your behalf Procure Procure • Or renegotiate direct with your suppliers www.meercatassociates.com | info@meercatassociates.com
Thank you for attending. If you have any further questions, please get in touch.. St Stephens House, 9 Catherine Street, Exeter, EX1 1EU 01392 424975 info@exeterbid.co.uk In Exeter @tweetinexeter in_exeter
Recommend
More recommend
