July 25, 2019 DVAR TORAH BUSINESS ARISING FROM MINUTES - - PowerPoint PPT Presentation

ADATH ISRAEL BOARD OF GOVERNORS MEETING July 25, 2019

DVAR TORAH

BUSINESS ARISING FROM MINUTES

CORRESPONDENCE

HAZKARAT NISHAMOT

NECROLOGY LIST SINCE LAST BOARD MEETING

• Fay Lasko mother of our member Terri Nikolaevsky
• Florence Kimel mother of our member Bonnie Dale (Michael Konikoff)
• Zelda Steinman our member & sister to our member Roslyn Lebane & sister in law to Sarah Rovet our member
• Eleanor Brotman mother of our member Rauli (Mitchell) Reiken
• Randi Spires sister of our member Shelley (Larry) Rotman
• Rhoda Golick Shinoff mother of our member Renne (Joel) Schachter
• Bella Feldman mother of our members Irving (Phylllis) Feldman and Fred (Sugie) Feldman
• Claire Moskoske our member and mother of our members Alan Moskoske and Jodi (Stephen) Gold
• Seymour Roebuck our member husband of Lillian and father of our member Richard (Robin) Roebuck
• Hyman Wener father of our member Marlene (Joey) Sadovsky
• Lorriane Rotstein wife of our member Charles and mother of our members Risa (Ralph)Grossman,
• Sherri (Steven) Cygelfarb, Rhonda (David) Woolfson

PRESIDENT’S REPORT

TREASURER’S REPORT

Sanctuary Sound System

July 25, 2019

Sound System Background

• Core system and speakers date back to 1960.
• Piecemeal additions don’t mesh with old technology
• Consistent complaints about inability to hear Rabbi, B’Nai

Mitzvah, speakers

• Must spend ~$5,000+ to rent sound equipment for Concerts.

Sound System Recommended Quote

DWL AUDIO VISUAL

Rationale:

• Least expensive price and includes Greenspoon Hall
• Significant experience in churches
• Motivated to get into Shul business.
• Can start in August to be ready for HHD

Funding for Sound System

COMMITTEE REPORTS

Security & Decorum Update

July 25, 2019

• 1. SIP GRANT 2018-2019

Phase 1 SIP Grant Installations: May-July, 2019

Phase Details Status Phase 1 Addition of 14 internal security cameras

(35 in total covering external and internal)

Complete Phase 2 New lamp poles and perimeter lighting in parking lot Complete Phase 3 Replacement of swing gates with rolling gates w/o July 29

• 2020 SIP Grant due July 31.**

NEW LED SECURITY LIGHTING INSTALLATION (JULY 21, 2019)

SECURITY STRATEGY

R U G E M A N A G E M E N T

• Funded by SIP Grant ($90K)

May-July, 2019 (SIP Grant)

• Upgraded Security Lighting (perimeter, lot)
• Upgraded, expanded security cameras
• Plus new gating system

Phase 1 Installations (May-July, 2019)

May-July, 2019 (SIP Grant)

• Upgraded Security Lighting (perimeter, lot)
• Upgraded, expanded security cameras
• Plus new gating system

August, 2019

• Bullet Resistant Glass (Entries)
• Security Monitors at all 3 entrances
• Panic Button at entrances and on Bimah
• PA System at all entrances
• New School Wing Doors (Covered by Construction Project)

➢ Video Remote Key Pad accessibility

Phase 2 Installations (August/Sept, 2019)

New Security Doors at School Wing

• $60K: Funded by incremental 2019 security fee and movie production
• $15K: Funded by Nursery construction project

May-July, 2019 (SIP Grant)

• Upgraded Security Lighting (perimeter, lot)
• Upgraded, expanded security cameras
• Plus new gating system

August, 2019

• Bullet Resistant Glass (Entries)
• Security Monitors at all 3 entrances
• Panic Button at entrances and on Bimah
• PA System at all entrances
• New School Wing Doors (Covered by Construction Project)

➢ Video Remote Key Pad accessibility August/Sept, 2019

• Sanctuary Doors locking system and Garage Doors
• Auditory Lighting System at back of sanctuary
• Security Monitor at entrance and on Bimah
• Deadbolts on Wing Doors
• Steel door installation at Bride’s Room and School entrance

Phase 2 Installations (August/Sept, 2019)

Phase 3 & 4 Installations

Phase 3: November/December, 2019

• $50K: Funded by summer, 2019 security contributions

➢ Chapel, Boardroom, Tobias ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks

• Training: UJA, TPS

Phase 3 & 4 Installations

Phase 3: November/December, 2019

• $50K: Funded by summer, 2019 security contributions

➢ Chapel, Boardroom, Tobias ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks

• Training: UJA, TPS

Phase 4: April, 2020

• $45K: Funded by 2020 SIP Grant or Security fees

➢ Library, Granovsky, Greenspoon, Ulrich ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks TRAINING;

• $5K: Funded by 2020 SIP Grant
• Office, Clergy, Maintenance
• Ushers
• Members

Security Contribution to July 21 (Target = $50K)

• Current: 45%
• Mass Achshav
• Targeted Achshav
• Shabbat Bulletin
• Website

Notes:

High Holiday Security Plan ($21K Budget)

• 1. Third party security partners are budgeted.
• 2. Usher and volunteer recruitment is being initiated.
• 3. Training sessions start w/o Sept 16

Adath Hebrew Academy

• Renovation of the school wing will be completed as of July 19.

HEBREW SCHOOL UPDATE

• Estimated final construction cost is $370K vs. an original budget of $450K.
• Adath Israel’s share is $206K to $210K compared to our budget of $225K
• FFCA has 2 full classrooms (25 children).
• Minimum monthly rent starts Sept ($2K/Mth)
• All of the rent proceeds will be used to pay down the loan.
• Re-branded as Adath Hebrew Academy
• Traditional advertising, direct (e)mail and social media advertising

• Registration = 49 (vs. 33 YAG)
• 2019-20 Target = 72

➢ Breakeven = 96 HEBREW SCHOOL UPDATE (CON’D)

• Sign Up period starts mid Aug

HEBREW SCHOOL UPDATE (CON’D)

A-HA FAMILY CONVENIENCE PROGRAM Program # Parent Led Carpool Program 37 AHA After School Homework Club 14 Summit Heights Walk Over Program 2 School to School Transportation Program 2

HEBREW SCHOOL UPDATE (CON’D)

• Curriculum update by grade
• New Jewish Interactive (JI) Software
• Hebrew reading skills, holiday customs, and key prayers interactively
• UJA Grant = $5000
• Create customized educational games & learning
• Programmatic improvements
• Rikudiya (Israeli dancing)

RELIGIOUS COMMITTEE REPORT

FUNDRAISING: SCOTCH TASTING EVENT

SCOTCH TASTING EVENT

• September 12
• Deli Dinner
• 5 Scotch Brands
• Auction: Private Dinner
• Scotch Expert

MEMBERSHIP COMMITTEE REPORT

Membership Facts:

Average Age 64 (39.7 Toronto Avg) Median Age 67 (39.4 Toronto Avg) # of Member Units 1659 # Married 1065 (65%) # Single 594 (35%) Average Age Married 62 Average Age Single 65 Average tenure before quitting 13 years (7 yrs for 40s) Average Age to join 37

Two-thirds of AIC membership is in the 60+ cohort.

65% 35%

Acquisition: 85 family units have joined since Jan, 2017

• Lifestage plays a pivotal role in the decision to join

N=85

PLOTS B’Nai PARENTS PAY

However, we have a RETENTION challenge:

• AIC has lost 149 units to resignations & cancellations…

N=149

Acquisition Resign/Cancel

…and 57 member units were lost to death. N=207

Acquisition Resign/Cancel Deaths

RETENTION: WHY ARE THEY LEAVING?

Bathurst & Centre Bathurst & Wilson Avenue & Lawrence. Bayview & John Avenue & Eglinton. Bathurst & Eglinton Leslie & York Mills Bayview & York Mills Leslie & Steeles Bathurst & Finch Yonge & Sheppard Allen & Glencairn Yonge & York Mills Bathurst & Lawrence Bathurst & St. Clair Yonge & Lawrence Avenue & St. Clair

• Bathurst. & Dupont

Dufferin & Major Mac Bayview & Steeles.

• Bayview. & Finch

Geography plays a less important role on the decision tree:

• “It’s worth the drive to Wilson”

Financial factors are relevant

N=100

Lifestage may be the most relevant factor

• At 40, must balance other financial priorities as they exit the pricing grid
• Once B’Nai Mitzvah is completed, Shul is not vital for 15 years (yahrzeit, weddings, baby)

N=149

Acquisition Resign/Cancel

In total, AIC experienced a net loss of -120 units*

*Since January, 2017

We know Religion a la carte is emerging as a key threat to traditional Shuls:

OPPORTUNITY COST*

Assumptions:

• Membership dues only (does not include value of future donations)
• Assumes 30 years of lost membership dues and attrition of 50 members units annually

Stemming attrition while we determine how to attract young families is priority 1.

Membership Deep Dive By Category

MEMBERSHIP CONTRIBUTION BY CATEGORY

Membership by Category: Fun Facts

• 1. 67% of members are paying full dues (Singles and Families) generating 84% of

Contribution Revenue.

• 2. However, 18% of members are on fixed dues costing AIC ~$200K per annum
• 3. Only 11% of members are below age 41 paying the grid rate, generating 7% of total

revenue.

Members who are 85+ represent 13% of total members units (just 8% of revenue):

• More than half are on reduced rates
• Manage those who cannot pay full rate with sensitivity

Lessons Learned and Next Steps

Lessons Learned and Next Steps

• 1. Judaism is available a la carte for much cheaper than we can deliver. We must stem attrition of young

families once life events are finished …and now!

• 2. We must find new ways to attract and retain young families.
• Initiate an active outreach program to young adults 30 to mid 40’s
• We need to find creative pricing strategies which resonate with this cohort
• 3. Our programs are focused on the 60+ cohort now and must be re-oriented to include Young Families.
• 4. Seniors Pricing: Those who pay, can pay. For those who can’t, we’ll put on reduced rates and treat with

sensitivity but we should not offer a blanket discount to seniors.

• 5. We must focus on finding alternative revenue sources using the shul as an asset (meetings, catered

events)

MONTHLY MEMBERSHIP REPORT Acquisition & Retention

Membership July 2019 (Resignation/Cancellation)

Membership July 2019 (Acquisition)

CONSTITUTION OF COMMITTEES

NEW BUSINESS

GOOD & WELFARE

END

Appendix

Adath Israel Children

Distribution by Age (all Members) N=3641

Children’s Membership Analysis

• AIC has 873 “children” who are 24 and under

➢ AIC has 599 children up to age 17, of which less than 3% are engaged in “Shul life”

Hebrew School Aged Children

• There are 314 children of Hebrew School age

➢ Assume 50% are public school students (N=156). Average attendance at AHA = 29!

Junior Congregation Analysis

• AIC has 292 children of Junior Congregation age

➢ On average, JC attracts the same 6 children each week.

Teen Cohort Analysis

• AIC has 180 teenagers between 13 to 17

➢ We must identify how to initiate a program that resonates with this age cohort.

Pray & Play Analysis

• AIC has 105 children between 2 to 5 who qualify for Pray & Play

➢ We typically get 8 to 10 children attending.

END OF MEMBERSHIP