July 25, 2019 DVAR TORAH BUSINESS ARISING FROM MINUTES - PowerPoint PPT Presentation

ADATH ISRAEL BOARD OF GOVERNORS MEETING July 25, 2019

DVAR TORAH

BUSINESS ARISING FROM MINUTES

CORRESPONDENCE

HAZKARAT NISHAMOT

NECROLOGY LIST SINCE LAST BOARD MEETING • Fay Lasko mother of our member Terri Nikolaevsky • Florence Kimel mother of our member Bonnie Dale (Michael Konikoff) • Zelda Steinman our member & sister to our member Roslyn Lebane & sister in law to Sarah Rovet our member • Eleanor Brotman mother of our member Rauli (Mitchell) Reiken • Randi Spires sister of our member Shelley (Larry) Rotman • Rhoda Golick Shinoff mother of our member Renne (Joel) Schachter • Bella Feldman mother of our members Irving (Phylllis) Feldman and Fred (Sugie) Feldman • Claire Moskoske our member and mother of our members Alan Moskoske and Jodi (Stephen) Gold • Seymour Roebuck our member husband of Lillian and father of our member Richard (Robin) Roebuck • Hyman Wener father of our member Marlene (Joey) Sadovsky • Lorriane Rotstein wife of our member Charles and mother of our members Risa (Ralph)Grossman, • Sherri (Steven) Cygelfarb, Rhonda (David) Woolfson

PRESIDENT’S REPORT

TREASURER’S REPORT

Sanctuary Sound System July 25, 2019

Sound System Background • Core system and speakers date back to 1960. • Piecemeal additions don’t mesh with old technology • Consistent complaints about inability to hear Rabbi, B’Nai Mitzvah, speakers • Must spend ~$5,000+ to rent sound equipment for Concerts.

Sound System Recommended Quote

DWL AUDIO VISUAL Rationale: - Least expensive price and includes Greenspoon Hall - Significant experience in churches - Motivated to get into Shul business. - Can start in August to be ready for HHD

Funding for Sound System

COMMITTEE REPORTS

Security & Decorum Update July 25, 2019

1. SIP GRANT 2018-2019

Phase 1 SIP Grant Installations: May-July, 2019 Phase Details Status Phase 1 Addition of 14 internal security cameras Complete (35 in total covering external and internal) Phase 2 New lamp poles and perimeter lighting in Complete parking lot Phase 3 Replacement of swing gates with rolling gates w/o July 29 • 2020 SIP Grant due July 31.**

NEW LED SECURITY LIGHTING INSTALLATION (JULY 21, 2019)

SECURITY STRATEGY

R U G E M A N A G E M E N T

Phase 1 Installations (May-July, 2019) • Funded by SIP Grant ($90K) May-July, 2019 (SIP Grant) • Upgraded Security Lighting (perimeter, lot) • Upgraded, expanded security cameras • Plus new gating system

Phase 2 Installations (August/Sept, 2019) August, 2019 • Bullet Resistant Glass (Entries) • Security Monitors at all 3 entrances • Panic Button at entrances and on Bimah • PA System at all entrances • New School Wing Doors (Covered by Construction Project) ➢ Video Remote Key Pad accessibility May-July, 2019 (SIP Grant) • Upgraded Security Lighting (perimeter, lot) • Upgraded, expanded security cameras • Plus new gating system

New Security Doors at School Wing

Phase 2 Installations (August/Sept, 2019) • $60K: Funded by incremental 2019 security fee and movie production • $15K: Funded by Nursery construction project August/Sept, 2019 • Sanctuary Doors locking system and Garage Doors • Auditory Lighting System at back of sanctuary • Security Monitor at entrance and on Bimah • Deadbolts on Wing Doors • Steel door installation at Bride’s Room and School entrance August, 2019 • Bullet Resistant Glass (Entries) • Security Monitors at all 3 entrances • Panic Button at entrances and on Bimah • PA System at all entrances • New School Wing Doors (Covered by Construction Project) ➢ Video Remote Key Pad accessibility May-July, 2019 (SIP Grant) • Upgraded Security Lighting (perimeter, lot) • Upgraded, expanded security cameras • Plus new gating system

Phase 3 & 4 Installations Phase 3: November/December, 2019 • $50K: Funded by summer, 2019 security contributions ➢ Chapel, Boardroom, Tobias ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks • Training: UJA, TPS

Phase 3 & 4 Installations Phase 3: November/December, 2019 • $50K: Funded by summer, 2019 security contributions ➢ Chapel, Boardroom, Tobias ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks • Training: UJA, TPS Phase 4: April, 2020 $45K: Funded by 2020 SIP Grant or Security fees • ➢ Library, Granovsky, Greenspoon, Ulrich ▪ Metal Door Barrier ▪ Security Monitor ▪ Panic Button ▪ Strike Locks TRAINING; • $5K: Funded by 2020 SIP Grant • Office, Clergy, Maintenance • Ushers • Members

Security Contribution to July 21 (Target = $50K) Notes: • Current: 45% • Mass Achshav • Targeted Achshav • Shabbat Bulletin • Website

High Holiday Security Plan ($21K Budget) 1. Third party security partners are budgeted. 2. Usher and volunteer recruitment is being initiated. 3. Training sessions start w/o Sept 16

Adath Hebrew Academy

HEBREW SCHOOL UPDATE • Renovation of the school wing will be completed as of July 19. • Estimated final construction cost is $370K vs. an original budget of $450K. • Adath Israel’s share is $206K to $210K compared to our budget of $225K • FFCA has 2 full classrooms (25 children). • Minimum monthly rent starts Sept ($2K/Mth) • All of the rent proceeds will be used to pay down the loan. • Re-branded as Adath Hebrew Academy • Traditional advertising, direct (e)mail and social media advertising

HEBREW SCHOOL UPDATE (CON’D) • Registration = 49 (vs. 33 YAG) • 2019-20 Target = 72 ➢ Breakeven = 96 • Sign Up period starts mid Aug

HEBREW SCHOOL UPDATE (CON’D) A-HA FAMILY CONVENIENCE PROGRAM Program # Parent Led Carpool Program 37 AHA After School Homework Club 14 Summit Heights Walk Over Program 2 School to School Transportation Program 2

HEBREW SCHOOL UPDATE (CON’D) • Curriculum update by grade • New Jewish Interactive (JI) Software - Hebrew reading skills, holiday customs, and key prayers interactively • UJA Grant = $5000 • Create customized educational games & learning • Programmatic improvements • Rikudiya (Israeli dancing)

RELIGIOUS COMMITTEE REPORT

FUNDRAISING: SCOTCH TASTING EVENT

SCOTCH TASTING EVENT • September 12 • Deli Dinner • 5 Scotch Brands • Scotch Expert • Auction: Private Dinner

MEMBERSHIP COMMITTEE REPORT

Membership Facts: # of Member Units 1659 Average Age 64 (39.7 Toronto Avg) Median Age 67 (39.4 Toronto Avg) # Married 1065 (65%) # Single 594 (35%) Average Age Married 62 Average Age Single 65 Average Age to join 37 Average tenure before quitting 13 years (7 yrs for 40s)

Two-thirds of AIC membership is in the 60+ cohort. 35% 65%

Acquisition: 85 family units have joined since Jan, 2017 • Lifestage plays a pivotal role in the decision to join N=85 PARENTS PAY PLOTS B’Nai

However, we have a RETENTION challenge: - AIC has lost 149 units to resignations & cancellations… Acquisition N=149 Resign/Cancel

…and 57 member units were lost to death . Acquisition Resign/Cancel N=207 Deaths

RETENTION: WHY ARE THEY LEAVING?

• “It’s worth the drive to Wilson” Geography plays a less important role on the decision tree: Bathurst & Centre Bathurst & Wilson Avenue & Lawrence. Bayview & John Avenue & Eglinton. Bathurst & Eglinton Leslie & York Mills Bayview & York Mills Leslie & Steeles Bathurst & Finch Yonge & Sheppard Allen & Glencairn Yonge & York Mills Bathurst & Lawrence Bathurst & St. Clair Yonge & Lawrence Avenue & St. Clair Bathurst. & Dupont Dufferin & Major Mac Bayview & Steeles. Bayview. & Finch

Financial factors are relevant N=100

Lifestage may be the most relevant factor - At 40, must balance other financial priorities as they exit the pricing grid - Once B’Nai Mitzvah is completed, Shul is not vital for 15 years (yahrzeit, weddings, baby) N=149 Acquisition Resign/Cancel

In total, AIC experienced a net loss of -120 units* *Since January, 2017

We know Religion a la carte is emerging as a key threat to traditional Shuls:

OPPORTUNITY COST* Stemming attrition while we determine how to attract young families is priority 1. Assumptions: • Membership dues only (does not include value of future donations) • Assumes 30 years of lost membership dues and attrition of 50 members units annually

Membership Deep Dive By Category

MEMBERSHIP CONTRIBUTION BY CATEGORY

Membership by Category: Fun Facts 1. 67% of members are paying full dues (Singles and Families) generating 84% of Contribution Revenue. 2. However, 18% of members are on fixed dues costing AIC ~$200K per annum 3. Only 11% of members are below age 41 paying the grid rate, generating 7% of total revenue.

Members who are 85+ represent 13% of total members units (just 8% of revenue): - More than half are on reduced rates - Manage those who cannot pay full rate with sensitivity