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Built for Marketing 2014
Built for Marketing 2014
- Established in 2008
- Wealth of experience in sales and marketing strategies, people
management and change management
- 25 years in the construction industry
Jules Quested-Williams Built for Marketing Built for Marketing 2014 - - PowerPoint PPT Presentation
Jules Quested-Williams Built for Marketing Built for Marketing 2014 - - PowerPoint PPT Presentation
Jules Quested-Williams Built for Marketing Built for Marketing 2014 Established in 2008 Wealth of experience in sales and marketing strategies, people management and change management 25 years in the construction industry Built
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Built for Marketing 2014
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Built for Marketing 2014
Bid or No Bid
Writing a tender can clarify your aims, strengths and weaknesses Raises your profile with your customer and helps learn about their needs Can impact on your existing commitments Tender selection criteria?
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Built for Marketing 2014
Sales Process & Pipeline
Is this a good potential client, or one you don’t want to offend by not bidding? Estimate the costs of fulfilling the contract and whether or not you’d make enough money to justify it Ideally, a contract should not be more than 20% of your annual turnover
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Built for Marketing 2014
A Bidding Strategy
Bid for work which fits with your business strategy and positioning Meet or speak to the client to gain a clear understanding of their requirements, before you start work
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Built for Marketing 2014
Bid Team
Confirm roles and responsibilities within your bid team Manager Administrator Marketing Technical Estimating
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Built for Marketing 2014
Workshop
How to sell yourself in 35 words Select a company from around your table Create an ‘elevator pitch’ for the company
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Built for Marketing 2014
Top Tips
DON’T FAIL BEFORE YOU’VE BEGUN Check that your company meets the minimum requirements Check compliance (OJEU) Pass / Fail questions do what they say
- n the tin…
Stay within the word limits
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Built for Marketing 2014
Top Tips
Now is not the time for modesty Focus on talking about how you can solve their problems Prove you have the skills, experience and organisation for the job Give details of your team and highlight successes with similar projects
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Built for Marketing 2014
Top Tips
Break down the questions Give substance to your answers, but remember, less is more Be relevant – no copy and pasting
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Built for Marketing 2014
Top Tips
Use diagrams and photographs to illustrate your bid Include testimonials
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Built for Marketing 2014
Top Tips
Check (and double check) the instructions Offline application - consider getting it printed and professionally bound Online – how to make it stand out on a portal Last but definitely not least – read, review and proofread your bid
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Built for Marketing 2014
Next Steps
Interview techniques Feedback beyond price
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There for your complete marketing journey.
Contact Us
Jules Quested-Williams Director
Email jules@builtformarketing.co.uk
Sharon Bowles Senior Account Manager
Email sharon@builtformarketing.co.uk