DUST , life is a matter of Style. The DUST Concept goes against - - PowerPoint PPT Presentation

DUST , life is a matter of Style.

The DUST Concept goes against the current trend to industrialize the production of a standard and packaged

• product. Medium-low quality

, massive quantities and automated processing times are not part of our philosophy. At DUST , we choose the slower path: we use the craftsman’s hand to choose and work, rather than rely on machines that produce identical products. We have chosen to go back to basics. We use a retro-vintage design to create genuine, stylish and practical goods that are then made by our leather craftsmen.

RIGOROUSLY Italian Craftmanship.

We decided to use DUST’s passion to authenticate the value

• f lost time. We live in a world of disposable products: our

smartphones that we change every two years, our wardrobe that we renew when our clothes became unfashionable. Hand-crafting allows us to create a truly authentic product that will never be equal to any other. The care that a leather craftsman puts into his work is invaluable because it requires passion, time and honesty. When you buy a DUST bag you have the knowledge and guarantee of owning an object that is absolutely unique and incomparable.

Italian Design for life.

Objects tell stories, and we want to be in yours. Your story , your life steeped in the use of a happy object that becomes valuable because you value it. When a briefcase or travel bag collects the dreams, sacrifjces, hard work and joy of the one who uses it, it becomes a symbol, a living status. We create small containers of emotions and to do that we must take the utmost care in creating it. Through the job well done, we know that we have done something important for you because you will carry it with you.

the BEST leather in the world.

DUST wants to give you a practical product in genuine, high-quality leather. By virtue of this principle, and thanks to our decades of experience in tanning, the only possible solution was to use vegetable-tanned leather. We chose vegetable tanning because we believe that the best way to experience the product you buy is by seeing it with

• ur eyes and touching it with our hands.

Vegetable tanning is simply the oldest and most natural way

• f tanning animal hides and it has been in use since

prehistoric times because it employs materials found in nature for the tanning process.

Both an ancient and modern processing method.

It is no coincidence that Tuscany is the mother and the founder of a tradition that has its roots in the 1300s. A natural cradle made of forests, vast green valleys, plenty

• f water that, thanks to the farmers’ ability to put them to

good use, have given tanners all they needed to become excellent masters of vegetable-tanned leather. V egetable tanning is an ancient art that started spontaneously in the Middle Ages in the expert hands of Tuscan masters who were able to redefjne the concept of tanning and give the leather a unique and unchanging lustre.

Contacts.

To know more about our collection, visit:

www .the-dust.com

You can contact us for more information on products, shipments or just to clarify any questions you may have be- fore and after you have purchased a DUST product. To contact us, just write to:

info@the-dust.com