Is Work a Game? Josh Hart CTO of yulife Prepared for REBA Innovation Day
Are you entertained? Are you entertained?
We’ve had We’ve had a busy a busy decade… decade…
Entertainment is changing Entertainment is changing 32 million £ 3 billion 5 th Gender split … what gender split?
Entertainment has changed Entertainment has changed
This gave This gave birth birth to something to something interesting interesting
It’s more It’s more than than a game a game
Battle Battle for the eyeballs begins for the eyeballs begins
Games vs. Games vs. traditional traditional entertainment entertainment
And now we And now we understand understand it… it…
People People Computer Computer Games Games
15 15 years ago years ago
23 rd rd November 23 November 2004 2004
23 rd rd November 23 November 2010 2010
2019 2019
Games became Games became cool! cool!
HALF WAY POINT HALF WAY POINT
What does What does this mean this mean for the for the world of world of work? work?
Are people passionate about their jobs? ♂ How do we measure performance? What drives productivity? Is it all about money? Are jobs bori boring ng?
Are jobs Are jobs boring? boring?
An example… An example…
What about What about the future? the future?
Control / Rules Escape / Distract
life insurance that inspires life
love being yu our mission is to inspire people to live their best lives every day we believe in using financial services as a force for good we deliver this by offering meaningful insurance products integrated with game based wellbeing services to catalyse real behaviour change
the he yuniverse 44
reward and nd wellbeing partners tners earn vouchers and redeem rewards access exclusive discounts and offers
the gam th game of of wellbeing 46
positi sitive b ve behaviour avioural al change 47
yuli yulife insurance products
our custom our customers our custom our customers agree rs inclu include de
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