International Telecommunication Union Morocco Case Study Claudia - - PowerPoint PPT Presentation

International Telecommunication Union

1

The views expressed in this paper are those of the author and do not necessarily reflect the opinions of the ITU or its Membership.

Claudia Sarrocco ITU Strategy and Policy Unit Shaping the Future Mobile Information Society Seoul, Rep. of Korea 4-5 March 2004

Morocco Case Study

International Telecommunication Union

2

Morocco on the move

0% 5% 10% 15% 20% 25% 30% 1997 1998 1999 2000 2001 2002 2003 Fixed teledensity Mobile teledensity Fixed/mobile density

August 2000: Mobile

• vertakes fixed

Fixed lines decreasing

International Telecommunication Union

3

“ “ “ “Achkat Achkat Achkat Achkat’ ’ ’ ’aoued aoued aoued aoued? ? ? ?” ” ” ”

Social factors

• Oral tradition, close social and family

links

• Small number of fixed telephones
• Proliferation of phone shops - Using

phone shops people can make calls, but they are not reachable

International Telecommunication Union

4

Regulatory and market factors

• independent regulator, clear regulatory

framework

• Introduction of competition
• Entrance of the second mobile operator
• Proliferation of new offers, in particular

PREPAID CARDS

• lower prices

International Telecommunication Union

5

Prepaid dominates

1'000'000 2'000'000 3'000'000 4'000'000 5'000'000 6'000'000 7'000'000 1998 1999 2000 2001 2002 Postpaid Prepaid

International Telecommunication Union

6

Prepaid drawbacks

0% 5% 10% 15% 20% 25% 1999 2000 2001 2002 50 100 150 200 250 300 350 400

Mobile teledensity Mobile ARPU (USD)

International Telecommunication Union

7

Substitute or complement? A

special usage pattern

! Mobile phones are mainly used to receive calls ! Teleboutiques are still used to make calls (their numbers grew in the past years) ! Most of the calls terminated

• n the mobile network are
• riginating from the fixed

network

International Telecommunication Union

8

And…

! Number of mobile phones is growing, while fixed-lines are decreasing ! Although the relating mobile/fixed is 5 to 1, about the 50% of traffic goes through fixed network ! Revenues from the fixed network still constitute about the 66% of Maroc Telecom revenues

International Telecommunication Union

9

Con’t: new services

! LO Box: gateway between GSM network and company’s PBX ! Fixed GSM (teleboutiques): Medi Telecom will install GSM phone shops ! Fixed packages (similar to mobile offers): They include a telephone (cordless) and a certain amount of communication minutes. Possiblity of voluntary spending caps and transparent billing

International Telecommunication Union

10

Between tradition and innovation: Focus on society

• Populatization of mobile access: from

workers to business men and women

• Services for families: special rates and

discounts, single bill, short numbers…

• Services for the enterprise: expense

control, special tariffs for intra-company communications, direct management of companies’ mobile phone fleet

International Telecommunication Union

11

Mobile impact

! Total teledensity above 20% (Tunisia and Egypt slightly above 11%, Algeria 6%) ! Economic impact

"Employment "Foreign direct investment "New business

• pportunities

"New ways of working

International Telecommunication Union

12

Future: Internet, Enterprise and Mobility

! Next steps? New license to be issued by the end of 2004 ! More content and applications ! Mobile Internet

"GPRS – currently being deployed "UMTS – in three-four years

International Telecommunication Union

13

Thank you

www.itu.int/futuremobile claudia.sarrocco@itu.int