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Energica Motor Company S.p.A.

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Energica Motor Company S.p.A.

Energica Motor Company

• Energica Motor Com pany S.p.A. is the first and only m anufacturer
• f high-perform ing electric m otorcycles
• The soul of Energica Motor Com pany S.p.A. comes from history and

traditions of their natural born area: innovation combines with the genuine engineering tradition of Italian Motor Valley. Energica is in fact the first start-up with almost 50 years of history, being a spin-off of the CRP Group, an Italian based high-tech excellence working in Formula1, motorsports and aerospace fields for m ore than 4 5 years continuously.

• Energica Motor Company was officially founded in 2014 and today, after

testing and homologations, Energica motorcycles are on sale worldwide.

• Since January 2016 Energica has been listed on the “AI M Italia” Stock

Exchange Market. As of today, the free float is 35,77% , and Energica raised 5.3 mln in IPO + 4 mln with ABB + 7 mln with CBW + 4.2 thanks to main shareholders loan that is being converted into equity.

• Energica has been chosen by Dorna as single m anufacturer for the

FI M Enel MotoE™ W orld Cup starting in 2 0 1 9 . ✓ Products ENERGI CA EGO the first I talian high-perform ing electric sportbike. ENERGI CA EVA the streetfighter m odel. ENERGI CA EVA ESSEESSE9 the “old-school” electric m otorcycle

3

The CRP Group – since 1970

CRP Group

The Group is formed by three specialized companies:

• CRP Meccanica, focused on CNC machining parts;
• CRP Technology, specialized in 3d printing;
• CRP USA, same core as CRP Technology to serve the NA market.

With more than 4 5 years of experience in the w orld of Form ula One and m ore than 2 0 years of experience in Additive Manufacturing, CRP Group is distinguished by its know-how in specific application fields including but not limited to: automotive and motorsports, design, aerospace, UAVs, marine, entertainment, defense.

Energica Motor Company S.p.A.

Energica Milestones

Start of the Electric motorcycle project (within CRP Group)

2010 2011 2013 2014 2009 2015 2016

• Energica EGO launch
• Energica new headquarters

eCRP – the electric racebike wins European Electric Championship

ENERGICA Bologna Modena Parma

Location

First participation at EICMA

• Establishment of

Energica Motor Company Srl

• Worldwide Demo

Tour (USA+ EU+ MC)

• Stock Market

2017

• Third model

Eva EsseEsse9

• MotoE

statement

2018

• Energica Ego

Corsa unveling + demo laps

• Record First

Half 2018 Sales

Energica Motor Company S.p.A.

Jan/ Feb April May June March

CES 2 0 1 8 – show new Eva EsseEsse9 Swiss Moto Unveiling of Energica Ego Corsa in Rom e London Motorcycle Show MotorBeurs Utrecht My Electric Deal First Dem o Lap Energica Ego Corsa @ MotoGP in Qatar EV Mobility Think Tank Sales: superb 1 °. Quarter results Demo Lap @ MotoGP COTA Energica Ego Corsa with Colin Edw ards Quail Motorcycle Gathering event Sales agreem ents in Africa and Texas Ego World Record

• 1,260 km. in 24

hours Road to Mugello Project EY Mobility Think Tank (MTT) - KEY NOTE SPEAKER Nico Rosberg’s Ego delivery New Sales agreements in Berlin, North Carolina Energica Day

July/ Aug

Pirelli Track Day in Misano New brand design revealed during the Ego Corsa demo lap in Assen New Patent in China New Record with First Place Finish at 10th Annual REFUEL EV Track Event New Energica Sport Production Departm ent New Sales Agreement in Florida/ SE U.S. Eicm a 2 0 1 8 : unveiled Ego Sport Black, Energica MY2 0 1 9 and Sam sung Bolid-E Prototype Revealed U.S. I MS Shows in Long Beach & New York w / U.S. Price Change Announcem ent

• Eva EsseEsse9 launch into the market
• Energica Ego Corsa unveiled in Rome
• Ego Corsa demo laps at MotoGP races with top

racers like Colin Edwards, Max Biaggi

• New commercial agreements in Africa, Europe and

three states of the USA

• My Electric Tour with Energica Dealers
• Record First Half 2018 Sales
• Nico Rosberg’s Ego delivery
• Energica Day
• Road to Mugello
• Samsung Bolid-E Prototype
• Eicma Reveal: Ego Sport Black and

Energica 2019 Model Line-up

• Ernst & Young Mobility Think Tank –

Workshop

• New price structure for U.S. Market

announced at Long Beach I MS Show

Sept/ Dec

Ego Corsa unveiled in Rome Max Biaggi rides Ego Corsa – and loves it

Energica Milestones 2018

Record First Half 2 0 1 8 Sales Ego, the best- selling motorcycle

Energica Motor Company S.p.A.

Jan March April May Feb

I MS Show in Dallas TX Energica shines at MotoE Barcelona Summit New Sales Agreem ent New York/ NE I nternational “Uncover” Press Event at Modena HQ Oil in the Blood Custom Eva build MCN London Show & Swiss Moto Energica - record

• rders

MotoE: Fire at Jerez Be Ready, See You

• n the Track

Announcement New Sales Agreement in Maryland, mid- Atlantic Region Record First Half 2 0 1 8 Sales Preliminary agreement signed with DI P, international # MyElectric Academ y training courses announced # MyElectric Dealer w eb launch New commercial agreement in Central Europe area. I nvolvement in Green Tech Festival, Berlin, organized by Nico Rosberg New Sales Agreement in Portland OR – NW Region Energica new Sales&Marketing Director Agreement with Octo Telem atics Group ( Om oove) Shell Oil “Great Travel Hack” Release

June

MotoE: New Ego Corsa bikes delivered for testing at Valencia Record defended at 11th Annual REFUEL EV Race Event I ron Butt I nternational Stock EV 24 Hr. Record Set Oil in the Blood Eva @ Bike Shed UK # MyElectric Academ y training MotoE: I naugural race at Sachsenring Energica Customer Day at WSBK Laguna Seca Pirelli Track Day & Press Event at Laguna Seca Goodwood Festival My Electric Tour – 2019 Edition

• Record 2018 Sales + 335% (x 4 vs. 2017)
• New Sales Agreements in three U.S. states
• EgoCorsa “Ride for Life” Charity demo laps at

MotoGP race venues

• New “Oil in the Blood” Film and Custom Eva at

custom shows in U.S., UK / Bike Shed

• Agreement with Octo Telematics Group
• MotoE Fire at Jerez, but Energica comes back!
• Salesforce CRM Discussions begin
• My Electric Dealer initative launched
• # MyElectric Academy Unveiled
• Brand advocates activities
• MotoE Teams & riders activities
• MotoE partner activities
• My Electric Tour – 2019 Edition

July

Shell Oil “Great Travel Hack” MotoE - Can’t hold us!

Energica Milestones 2019 YTD

Energica Motor Company S.p.A.

• Energica internally controls all the m ain phases of the Value Chain: From purchase of the

components and selection of the suppliers, to design and assembly, R&D and quality testing, distribution and marketing.

• Assem bly of com ponents takes place on the production line of the main facility in Modena, in the

heart of the I talian Motor Valley, with a capacity to produce 5,000 motorcycles each year.

• The technical know -how and highly competent, passion-driven approach, is visible and tangible on
• ur motorcycles, gives Energica a significant competitive advantage.

Energica has performed more than 1 5 0 ,0 0 0 km of tests on the road plus thousands of km on the racetrack.

• Marketing & Com m unication aims to increase brand awareness through the organization of events

putting the public in direct contact w ith the product (via test-rides, Energica Day) and by participation in the major international motorcycle shows, which Energica has been attending ever since its birth. The Company is continuing to invest in this field.

Business Model

Energica Motor Company S.p.A.

• 4 0 Energica Dealers in three

continents including 10 in the USA.

• Energica Motor Com pany I nc., U.S.

subsidiary for Energica Motor Company SpA, Commerical and Service branch in Redwood City, California, and logistical base and

• ffices

in North

• Carolina. Goal is to grow to 25+ U.S.

and Canadian dealers by the end of 2020.

• I talian Presence: Headquarters and

Service Center in Modena, one Service Center in Verona, one dealer in Milan and many others in the pipeline.

• European

Presence: 29 dealers, 2 Sales Area Managers,

• ne Operating

Base with showroom in Munich (Germany).

• Main Target Countries currently are

USA, Northern Europe, Middle-East. Asian Expansion: By the end of 2019, new stores planned to open in Japan and Singapore.

Energica Sales Network

Energica Motor Company S.p.A.

✓ TORQUE 2 0 0 Nm ✓ POW ER 1 0 7 kW ✓ MAX SPEED Lim ited at 2 4 0 km / h ✓ Fast charge on board: 0 -8 5 % < 3 0 m in

Energica Motor Company S.p.A.

Eva 8 0 kW Eva 1 0 7 kW Eva 1 0 7 ✓TORQUE 2 0 0 Nm ✓POW ER 1 0 7 kW ✓MAX SPEED Lim ited at 2 0 0 km / h ✓Fast charge on board: 0 -8 5 % < 3 0 m in

Energica Motor Company S.p.A.

✓ TORQUE 1 8 0 Nm ✓ POW ER 8 0 kW ✓ MAX SPEED Lim ited at 2 0 0 km / h ✓ Fast charge on board: 0 -8 5 % < 3 0 m in

Energica Motor Company S.p.A.

FRAME Tubular, TI G hand-jigged trellis high-strength steel frame ensures engine/ battery integrity DASHBOARD 4.3” TFT 16.7M Color Display allows vast flexibility, supporting flow of information, interactivity VEHI CLE CONTROL UNI T PATENTED Battery, inverter, charger, engine and controls constantly monitored and managed by VCU with 1.1 million total lines of code: completely designed/ developed by Energica PARK ASSI ST Forward and reverse at < 2 mph, 37 lb. ft. facilitates parking and low-speed maneuvers BATTERY PACK PATENTED Lithium-polymer at 11.7 kW nominal, 13.4 kW max, with an internal cooling system, designed and engineered with more than a dozen strategically placed sensors, to not only insure optimal performance, but also provide maximum safety. TI RES Pirelli Diablo Rosso I I I (Ego/ Eva) Pirelli Phantom (Eva EsseEsse9) Michelin Power RS (Ego Sport Black) BRAKES Brembo dual disc 330m m front, single disc 240mm rear RI DE- BY- W I RE Ensures perfect riding experience with 4 Engine maps, 4 Regenerative brake settings, 6 Traction control presets – 96 combinations in all – plus Cruise Control CONNECTI VI TY Bluetooth 3.0 module up to 100 meters, to mobile device FAST CHARGE EXCLUSI VE Only EV2 with Level 2 (3 kW) and Level 3 / DC Charger; charges from 0-85% in 20 minutes SUSPENSI ON Marzocchi 43mm front forks Bitubo Race rear mono shock Öhlins Sport Suspension (Option) CARBON FI BER Carbon fiber standard on Ego = Front fairing, Battery side panels, Front fender, Rear mudguard and Chain guard, Under seat cover ABS / eABS PATENTED Latest generation 9 BOSCH switchable ABS / Energica e-ABS with Rear wheel lift-up mitigation, Traction control KEY FEATURES Top Speed Limited: 150 mph Ego / 125 mph Eva & Eva EsseEsse9 Torque: 148 lb. ft. Ego & Eva / 133 lb. ft. Eva EsseEsse9 Horsepower: 145 HP Ego & Eva / 109 HP Eva EsseEsse9 0-60 mph in 2.7 seconds T/ W Ratio – 4.2 Ego/ Eva; 4.7 Eva EsseEsse9 ENGI NE EXCLUSI VE Permanent Magnet AC Oil-Cooled, 3-Phase Straight-cut gears generate distinctive jet-turbine sound Oil-cooled motor means no overheating, so top speed and max torque can be fully sustained (unlike air-cooled motors)

W HEELS Front 3.5” x 17” Rear 5.5” x 17” Cast aluminum OZ aluminum forged or spoke wheels (Option)

SW I NGARM Cast Aluminum CHAI N Robust (16/ 44) 525 O-Ring Chain HEATED GRI PS 3 Settings (Option) MSRP $22,565 Ego / $21,656 Eva $20,950 Eva EsseEsse9

Core Technology / I P Selected Supplier

Core Technology

Energica Motor Company S.p.A.

• VCU – Vehicle Control Unit.

Energica’s battery, inverter, charger and ABS are constantly monitored and managed by

• ne

technological jewel: the VCU, completely designed and developed by Energica, it implements a multi-map adaptive energy, and a power management algorithm manages the electric motorcycle. Carefully monitoring and adjusting the motor’s power according to the throttle thrust 100 times per second while riding. Energica Software has reached 1.1 million of program lines (645,000 program lines just for the VCU), over 200,000 more than a Space Shuttle.

• Supply Unit.

This important technical component contains entirely the rechargeable batteries, sealing them in-house. Usually the batteries, contained in this component, warm up: the produced heat dissipates only minimally. Therefore, the batteries contained in the case are subjected to overheating, which would greatly reduce the life cycle. Energica battery case has been designed to avoid the

• verheating.

The case includes the cooling plate made of aluminum and provided with several through-holes that communicate outside and cross the cooling plate. Energica is the only electric motorcycle manufacturer to adopt this technology.

• eABS.

The latest generation eABS mounted

• n

the Energica motorcycle is able to limit the maximum regenerative torque in case

• f

slippery conditions. In particular, the system verifies the presence

• f

friction conditions and, in the case

• f

slippery conditions, limits the maximum regenerative torque.

Energica Patents

Energica Motor Company S.p.A.

• Fully Hom ologated: Energica are the only electric high-

performing motorcycles in series production, fully homologated and approved by authorities in both Europe and the USA.

• Charging System : Energica is one and only electric motorcycle

manufacturer to provide riders with DC Fast Charging Technology based on CCS Combo (full charge < 30 mins.)

• F1 and Aerospace Background: Energica benefits in countless

and immeasurable ways from the close relationship and consultation with parent company CRP Group - a leader in the Formula 1 and Aerospace industry.

• R&D: Energica software with 1.1M program lines (645,000

program lines for VCU, 200,000 more than the Space Shuttle.)

• Single Manufacturer of the FI M Enel MotoE™ W orld Cup gives

a crucial boost to Energica R&D Team: thousands of kilometers made on the track with the company testers are now combined with the expertise of the most talented and experienced motorcyclists on Earth, such as Sete Gibernau, who will give further insights into solutions to adopt.

• Energica is the only electric m otorcycle com pany in the

w orld to have this com petitive advantage.

Energica Motorcycles key features

Energica Motor Company S.p.A.

• Energica conform s to the international standards CCS

( Com bined Charging System ) .

• Energica is the first and only electric motorcycle capable of fast

charging with CCS standard (Type 1 & 2).

• Thanks to the on-board connector, you can recharge at DC Fast

Charge stations and AC Chargers.

• When using a DC Fast Charge Station, the motorcycle can charge

at 20 kW up to 80/ 85% of its State of Charge (SOC) in about 20 minutes.

• This guarantees 1 2 0 Km of range in less than half an hour.
• When using the AC Charger, the motorcycle can be charged in

about 3.5 hours using the 3 kW OBC (On Board Charger.)

Fast Charge

Energica Motor Company S.p.A.

• Almost 75,000 Charging Points are already installed and
• perative in North America, with 200,000 planned in

just California alone by 2025.

• More than 6,000 CCS/ Combo Charging Points in Europe,

180 new stations are being installed, on average, each month.

Charging Points in North Am erica

(Source: https: / / eu.chargepoint.com/ charge_point)

European CCS/ Com bo Charging Points

CCS/ Com bo charge points;(Source: http: / / ccs-map.eu/ )

Infrastructure: Charging Stations in Eu and US Rockets Upward

Energica Motor Company S.p.A.

Energica: single manufacturer for FIM Enel MotoE™World Cup

The FI M Enel MotoE™ W orld Cup is a reality, ushering in the beginning of a new era for two-wheeled motorsport: sustainable and environmentally aware competition on electric motorcycles. Energica is the single m anufacturer chosen by Dorna for the FI M Enel MotoE™ W orld Cup. A tuned version of Energica Ego, Ego Corsa, will be used by teams that will race the FIM Enel MotoE™ World Cup. The R&D team was committed on this bike during 2018, working on driveability on the track, and then on track

• specifications. Testing demo program took place during the 2018 MotoGP™ World Championship.

Energica Motor Company S.p.A.

Energica: single manufacturer for FIM Enel MotoE™World Cup

August 11 - Spielberg, Austria September 15 - Misano, Italy November 17 – Valencia, Spain

The inaugural race of the FIM Enel MotoE World Cup at the Sachsenring saw a hard-fought battle for the win with four riders involved at the front. The E-Pole w inner Niki Tuuli came out on top on his Ajo MotoE Energica Ego Corsa to edge Bradley Sm ith (One Energy Racing) and Mike Di Meglio (EG 0,0 Marc VDS), with Tech3 E-Racing’s Hector Garzo in fourth place. Next races:

Italy – Sky – TV8 France – Canal+ Spain – DAZN Germany – Servus TV Switzerland – SRF/RTS/RSI Austria – Servus TV The Netherlands – Eurosport Belgium – Canal + – Eurosport UK – BT Sport USA – BeIn Sport Otherwise watch MotoE race live on MotoGP.com Broadcasters showing this new electrifying series around the world!

Energica Motor Company S.p.A.

• Brand Visibility Boost: Energica will certainly benefit from the worldwide visibility of the FIM

Enel MotoE™ World Cup. Enthusiasts from all over the world will be intrigued by the latest innovative competition, getting to know Energica’s brand and product.

• Huge I m pact: Thanks to the hi-level profile and resources of the MotoGP circuit, Energica will

be able to reach nearly 10 million people between social media and television (MotoGP streaming, Sky Italia, BeIn Sport, Canal+ ).

• “Free Marketing”: Thanks to FIM Enel MotoE World Cup, Energica will have more visibility

with less marketing expense, and it will be able to allocate more resources to its core activities, such as the development of its products, which will benefit too from the competitive experience and its pilots.

FIM Enel MotoE™ World Cup: an international stage

Energica Motor Company S.p.A.

Sam sung Electronics I talia and Energica Motor Com pany S.p.A., unveiled Sm art Ride, a project that had as its aim a com pletely new riding experience.

• Bolid-E Prototype: Conceived by Energica for Smart

Ride has been designed starting from the electric old- style Eva EsseEsse9, the newly-proclaimed Best Electric Bike of the Year 2018. The result is “Bolid-E” a speed machine which exalts the concept of speed as an emotion: a futuristic bike when Samsung technology and Energica expertise come together.

• Sm art Ride Project: Managed and developed in all its

phases in Italy by Samsung and Energica, aims at making possible the interaction – through NFS and Bluetooth connectivity – between Samsung Galaxy Watch and the Energica motorcycle, guaranteeing a brand new riding experience. The Energica motorcycle is fitted with intelligent mirrors. Heads-up Displays with two Samsung Galaxy A series devices are integrated into mirrors which, thanks to video generated by the two cameras – one rear, one front – revolutionalize road safety by analyzing images in real- time to warn the rider of hazards or obstacles ahead.

Energica – Smart Ride project in collaboration with Samsung Bolid-E prototype

Energica Motor Company S.p.A.

Energica partnered w ith Om oove, a com pany fully ow ned by Octo Telem atics group, the leading global provider of telem atics solutions and data analysis for the autom otive insurance sector.

• Connectivity:

all Energica electric motorcycles will be equipped, as standard, with remote connectivity. This new technology will extends the full expanse of information already available on Energica motorcycles, thanks to the existing short range local connectivity that relies on Bluetooth technology.

• The on-board telematic device (ProShare XT) Omoove, natively installed on Energica motorcycles, will allow real-time

monitoring of the performance of the motorcycle through an app. This allows transmission of extensive information on the status of the bike, and intelligent alerts notifying the rider or owner if there is an interruption of the recharge or unexpected movement of the bike. It also allows immediate location and sharing of riding routes and data.

• Studying, analyzing and reviewing the routes and roads traveled will make riders who are already obsessed with

performance and sustainability even more enthusiastic.

Energica – on the move together with Octo Telematics group

Energica Motor Company S.p.A.

Energica and Dell'Orto SpA, a historic m anufacturer

• f

electronic fuel injection system s, signed an agreem ent for the developm ent and production of a new type of Pow er Unit for sm all-size ( pow er range 8 / 1 1 kW ) and m edium size ( pow er range up to 3 0 kW ) electric m otorcycles ( EV) .

• EVs of sm all and m edium sizes m arkets: expected to grow in

the upcoming years. Now the market has over one million vehicles per year with a growth, only the first quarter 2019 in Europe, of 79% (ACEM data vs. Q1 2018).

• Goal:
• ffering

technologically-advanced solutions to the major manufacturers operating in the "two-wheeler" market, by combining Energica unique know-how in the electric motorization with Dell'Orto's design skills in injection systems, as well as their production and commercial reach in Europe, China and India.

• The agreement provides with the joint development of an innovative

system and a 50% revenue sharing model on its production.

• Dell'Orto SpA, w ith over 8 5 years of history and a constantly

grow ing turnover equal in 2 0 1 8

• f about

1 0 0 m illion Euro,

• perates

in the production

• f

power systems for "two wheeler" manufacturers including and for the main automotive groups.

• Both companies have mutual commitments in the FIM Enel MotoE

World Cup, the electric motorcycles global competition.

Energica – dedicated “Power Units” with Dell’Orto

Energica Motor Company S.p.A.

Energica coverage

Thanks to the great work done so far, Energica has been featured in the main International media and broadcasters. Livia Cevolini – CEO Energica, included in the Forbes 1 0 0 Fem ale Leaders

Energica Motor Company S.p.A.

• Energica focuses on clients

with low price sensitivity and high standards.

• Exclusivity is a crucial

factor for Energica customers, as well as for the Company’s brand identity.

Consum er Target Geographic Target Energica targets an international market, with these currently prioritized:

• USA
• Northern Europe (Germany, Switzerland,

Netherlands, Norway, Denmark)

• Middle East

Consumer Targeting

Energica Motor Company S.p.A.

• As of today, the actual main

competitors are a group of small electric motorcycle producers.

• As the graphic shows,

Energica is the only electric m otorcycle m anufacturer

• ffering a Prem ium product

to the market.

• The big players sharing

Energica’s EV2 segment, such as BMW, Ducati, KTM and Harley- Davidson, are currently at a prototype stage or offer only a single niche product.

• Energica therefore has a

considerable first-mover advantage.

Whenever Energica will have to face a real competitive environment, will be able to count on years of know -how advantage, compared to other players.

Competitors

Energica Motor Company S.p.A.

• Global Consum ption: High-Performance Electric Motorcycle market increases from 477,383

units in 2013 to 527,917 units in 2017, at a CAGR of m ore than 2 .5 5 % .

• Street Market: Globally, the High-Performance Electric Motorcycle segment is mainly driven by

growing demand in the street market. This accounts for nearly 7 6 .9 6 % of total dow nstream consum ption of global Hi-Performance Electric motorcycles.

• A BOOMI NG MARKET: Global High-Performance Electric Motorcycle market size will reach

$ 1 .5 4 m illion USD by 2 0 2 5 from $1.08 million USD in 2019, at a CAGR of 4.5% during the forecast period. 2019 has been considered the base year for the E-Revolution.

Global High-Performance Electric Motorcycle Market

Energica Motor Company S.p.A.

Global EV Market

• In

the absence

• f

worthwhile EV2 data it’s appropriate to look back at the automotive

• world. EV are just 0.3% of U.S. cars, with 764K

in operation.

• Tesla Model 3 I s # 1 Top Selling Am erican

Car In USA in September 2018. Next America automaker is # 8 with ford Fusion.

(Source: https: / / cleantechnica.com/ 2018/ 10/ 08/ tesla-model-3-is-1-top-selling)

• Bloomberg states that “Stocks of automakers in

China, France, Germany, India, Japan, South Korea and the U.S. are down as much as 36 percent. … Only one of the world’s 1 0 m ost valuable car com panies is setting sales records and outperform ing the equity m arket. That would be Tesla I nc., proving that the zero-emission future works.

(Source: https: / / cleantechnica.com/ 2018/ 12/ 29/ tesla-auto-)

• Despite current obstacles, the growth of EV to at

least a third

• f

consumer vehicles is widely predicted, even in the United States.

EV’s registered per 1,000 people – Europe vs. U.S. and California 2 0 1 6 . CALI FORNI A leads the w ay.

* Source Jeff Cobb - HybridCars.com

• In 2 0 1 8 , 8 % of California car sales w ere EV.

* Source Bloomberg New Energy Finance Report 2017

Annual Global EV Sales by Market

Energica Motor Company S.p.A.

The Experts Say That the Future is Electric

• The adoption of EV will accelerate as technical and infrastructure issues are resolved, and as government

incentives and mandates intensify.

• So Electric is inevitable – but to satisfy the need of motorcyclists for performance and excitement a new product is

needed.

Penetration of EV New Car Sales by Market – Short-Term and Long-Term * Source Bloom berg New Energy Finance Report 2 0 1 7

Energica Motor Company S.p.A.

The Rogers Diffusion of I nnovation

• Developed by E.M. Rogers in

1962, the Rogers Diffusion of Innovation Scale is one of the

• ldest social science theories.

It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system.

• Based on the growth in the

past three years for EV4 sales, the tipping point for explosive expansion and broad consumer acceptance is

• nly three or four years away.

Momentum: The Future is Electric

Energica Motor Company S.p.A.

Strategic Scheme

✓ R&D: Energica will continue the activity of research and development to keep improving the performance of its motorcycles on both racing and commercial models. New technologies are at stake to offer a better product to the market. ✓ Production: especially with the major visibility and notoriety of the brand thanks to the MotoE World Cup, demand is expected to rise considerably, new assem bly lines are planned to be installed inside the Modena factory. The return in term s of W I P will be extraordinary compared to the required investment (since the production line doesn’t involve heavy machinery, the set up

• f new lines is not capital intense). Full production capacity of 5 .0 0 0 units per year is going to

be reached by 2 0 2 3 . ✓ Sales: New dealers and partnerships are waiting to be formalized, thus Energica will soon penetrate new Areas around the w orld, including Japan, Singapore, China, Australia and Russia in the next 2 years, bringing sales up at a CAGR of + 7 5 % ; ✓ Marketing: Energica will keep on investing also in the marketing field to support sales and continue increasing brand aw areness, the MotoE W orld Cup is also a strategic channel to im prove effectiveness and reduce costs.

Energica Motor Company S.p.A.

• FI M Enel MotoE™ W orld Cup: This newest motorcycle race series is the main marketing driver that

will support the sales and development of the brand, where the Company will be the single manufacturer for the next three seasons.

• I nternational Trade Show s: In the next several years, Energica will be present at the main

Motorcycle Trade Shows around the world (Sw iss Moto, MCN London, Eicm a in Europe and the I MS Show Circuit in the U.S.) New international motorcycle shows will be added to the marketing plan in new markets where the Company opens dealerships: Japan, Singapore, China and Australia.

• Sponsorships: Energica’s commitment in promotiong its Brand and products will concern not only

international fairs but also focused events in collaboration with both technical and institutional partners and sponsors, for example:

• Energica Day: Marketing event open to the public entirely centered around Energica’s Brand and products

with test rides offered;

• Green Rush: Test ride activity on Energica motorcycles with famous riders organized in conjunction with

most renowned racing events on the international scene (MotoE/ MotoGP/ WSBK/ FormulaE).

• Electric Riding Academ y: Organized by Energica with its own teams of experts.

Marketing Plan

Energica Motor Company S.p.A.

Analyst Coverage

• For further insight on the financials and the Company profile, please visit our

website: https:/ / w w w .energicam otor.com / it/

• Fidentiis Equities Analyst Coverage available on Energica I nvestors Relations

section

Energica Motor Company S.p.A.