INITIAL PUBLIC OFFERING January ary 2017 DISCLAIMERS Gene neral - - PowerPoint PPT Presentation

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INITIAL PUBLIC OFFERING January ary 2017 DISCLAIMERS Gene neral - - PowerPoint PPT Presentation

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SLIDE 1

INITIAL PUBLIC OFFERING

January ary 2017

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SLIDE 2

DISCLAIMERS

1

Gene neral Prospective investors should rely only on the information contained in the amended and restated preliminary prospectus dated January 9, 2017 (the “amended and restated prospectus”). This Presentation is qualified in its entirety by reference to, and must be read in conjunction with, the information contained in the amended and restated prospectus. A prospective investor is not entitled to rely on parts of the information contained in this Presentation to the exclusion of others. Freshii Inc. (the “Company”, “Freshii”, “us” or “we”), the Selling Shareholders and the Underwriters have not authorized anyone to provide prospective investors with additional or different information. The Company, the Selling Shareholders and the Underwriters are not offering to sell the Class A subordinate voting shares in any jurisdiction where the offer or sale of such securities is not permitted. For prospective purchasers outside Canada, neither we, the Selling Shareholders nor any of the Underwriters has done anything that would permit this offering or possession or distribution of the amended and restated prospectus in any jurisdiction where action for that purpose is required, other than in Canada. Prospective investors are required to inform themselves about, and to observe any restrictions relating to, this offering and the possession or distribution of the amended and restated prospectus. In this Presentation, all amounts are in United States dollars, unless otherwise indicated. Terms used but not otherwise defined in this Presentation have the meanings ascribed to them in the amended and restated prospectus. Any graphs, tables or other information in this Presentation demonstrating the historical performance of Freshii or any other entity contained in this Presentation are intended only to illustrate past performance of such entities and are not necessarily indicative of future performance of Freshii or such entities. All capitalized terms used but not defined in this Presentation shall have the meaning ascribed to them in the amended and restated prospectus. Forward-Loo Lookin ing Infor

  • rma

mati tion

  • n

This Presentation contains “forward-looking information” for purposes of applicable securities laws (“forward-looking statements”). Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based on our current beliefs, expectations or assumptions regarding the future of our business, future plans and strategies, our operational results and other future conditions. Forward-looking statements can be identified by words such as “anticipate”, “believe”, “estimate”, “expect”, “intend”, “may”, “plan”, “predict”, “project”, “seek”, “target”, “potential”, “will”, “would”, “could”, “should”, “continue”, “contemplate” and other similar expressions, although not all forward-looking statements contain these identifying words. These forward-looking statements include all matters that are not historical facts. They appear in a number of places throughout this Presentation and include statements regarding our intentions, beliefs or current expectations concerning, among other things, our results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which we operate. In addition, our assessment of, and targets for, future system-wide sales, annual revenue, new store openings, same-store-sales growth, average royalty rate, average franchise fees, other income, Adjusted EBITDA, Pro Forma Adjusted EBITDA are considered forward-looking statements. The forward-looking statements and other forward-looking information are based on our opinions, estimates and assumptions in light of our experience and perception of historical trends, current trends, current conditions and expected future developments, as well as other factors that we currently believe appropriate and reasonable in the circumstances. Despite a careful process to prepare and review the forward-looking statements, there can be no assurance that the underlying opinions, estimates, and assumptions will prove to be correct. Certain assumptions in respect of our store unit growth in North America and internationally, our ability to drive same-store sales growth, our ability to continue to innovate product offerings that resonate with our target customer base, our ability to retain key management and personnel, our ability to source products that are key to our menu offerings and expand our distribution capabilities both in North America and internationally, our ability to continue to expand our international presence and grow our brand internationally, our ability to continue to invest in infrastructure to support our growth, our ability to obtain and maintain existing financing on acceptable terms, currency exchange, interest rates, the impact of competition, changes to trends in our industry or global economic factors and changes to laws, rules, regulations and global standards are material factors made in preparing the forward-looking statements and management’s expectations contained in this Presentation. CONFIDENTIAL

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SLIDE 3

DISCLAIMERS

2

Forward-Loo Lookin ing Infor

  • rma

mati tion

  • n (Cont’d)

Management of the Company believes that these risks and uncertainties include, but are not limited to, the following: our failure to successfully implement our growth strategies, which include opening new stores; our failure to identify, recruit and contract with a sufficient number of qualified franchise partners; our franchise partners’ new stores, once opened, may not be profitable initially or at all; our broad expansion into new markets in the U.S., Canada and internationally; the significant dependence of our business and results of

  • perations upon the future performance of existing and new franchise stores, and the variety of additional risks associated with our franchise partners; our failure to manage our growth effectively; our and our franchise partners’ failure to secure desirable store locations; our

failure to support our expanding franchise system; our reliance on historical increases in our same-store sales growth or our AUV as an indication of our future results of operations because they may fluctuate significantly and may also vary from store to store; our stated sales-to-investment ratio and average cash-on-cash return may not be indicative of future results of any new franchised store; we may engage in litigation with our franchise partners; changes in food and supply costs; increased labour costs or difficulties in finding suitable employees for our and our franchise partners’ stores; competition could adversely affect us; failure to receive frequent deliveries of higher-quality food ingredients and other supplies meeting our specifications; our limited number of suppliers for our major products and reliance on one custom distribution company for the majority of our distribution programs in North America; changes in customer tastes and preferences, spending patterns and demographic trends; governmental regulation, which could harm our ability to open new stores

  • r increase our and our franchise partners’ operating costs; our failure to obtain and maintain required licenses and permits or to comply with food control regulations could lead to the loss of our food service licenses; the effect of recent changes to U.S. healthcare laws;

litigation that could adversely affect us by distracting management, increasing our expenses or subjecting us to material money damages and other remedies; our inability to persuade customers of the benefits of paying our prices for higher-quality food; our dependence on the continued service of key personnel; our marketing and advertising strategies may not be successful; we and our franchise partners may be harmed by data security risks we face in connection with our and our franchise partners’ electronic processing and transmission of confidential customer and employee information; our and our franchise partners’ heavy reliance on information technology; our storage of personally identifiable information of our customers; the inability of our insurance coverage reserves to cover future claims; negative publicity relating to our stores or the Company; our inability to adequately protect our intellectual property rights; significant fluctuations in our quarterly results, which could fall below the expectations of securities analysts and investors due to various factors; instances of food-borne or localized illnesses; the concentration of our North American stores in local or regional areas; our inability to use our net operating loss carryforwards and certain other tax attributes; our inability to generate sufficient cash flow or raise capital on acceptable terms to meet our future needs; our franchise partners could take actions or omit to take certain actions that could harm our business; our limited influence over the operations of our franchise partners and on-going required cooperation; our inability to maintain good relationships with our franchise partners, which could decrease revenues and hinder our ability to expand our presence in certain markets; the number of new franchised Freshii stores that actually open in the future may differ materially from the number of signed commitments from potential, existing and new franchise partners; changes to current franchise laws; fluctuations in exchange rates; the risks associated with doing business internationally; the potential for us to be adversely affected by violations of anti-bribery and anti- kickback laws due to our international franchise operations; disruptions in the international supply chain for our international franchised stores; the impact of negative economic factors, including the availability of credit, on our and our franchise partners’ landlords and surrounding tenants; our failure to comply with the financial covenants, negative covenants and other restrictions in the Credit Facility; changes to estimates related to our property, fixtures and equipment or results of operations that are lower than our current estimates at certain store locations, which may cause us to incur impairment charges on certain long-lived assets; changes to accounting standards; the risks associated with leasing space subject to long-term, non-cancelable leases; fluctuations in our tax obligations and effective tax rate and realization of our deferred tax assets; federal, state, provincial, municipal and local tax rules. our failure to establish and maintain effective internal controls in accordance NI 52-109; our share structure has the effect of concentrating voting control and the ability to influence corporate matters with Matthew Corrin, our founder, Chairman and Chief Executive Officer; an active, liquid and orderly trading market for our Class A subordinate voting shares may not develop; a significant portion of our total outstanding shares may be sold into the public market in the near future; future offerings of debt securities and future offerings of equity securities that may be senior to our Class A subordinate voting shares may adversely affect the market price of our Class A subordinate voting shares; claims for indemnification by our directors and officers may reduce our available funds to satisfy successful third-party claims; increased costs and regulatory burden as a result of being a public company; regulatory compliance may divert management’s attention from the day-to-day management of our business; investors in this Offering may never receive a return on their investment; our management will have broad discretion over the use of the proceeds we receive from this Offering and might not use them effectively; our By-laws could limit your ability to obtain a favourable judicial forum for disputes with us; our results of operations and Class A subordinate voting shares price may be volatile, and the market price of our Class A subordinate voting shares after this Offering may drop below the Offering Price; if securities or industry analysts do not publish research or publish unfavourable research about our business, our Class A subordinate voting share price and trading volume could decline; additional financing may not be available to us; and the forward looking statements contained in this Presentation may prove to be incorrect. These factors should not be construed as exhaustive and should be read with the other cautionary statements in the amended and restated prospectus. There is is cur current ntly ly no no ma market th through which ich Cla lass ss A su subor

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pectu ctus before purchas chasing ing Class lass A subordin inate voting ing shares. All of the forward-looking information contained in this Presentation is expressly qualified by the foregoing cautionary statements. Investors should read the entire prospectus and consult their own professional advisors to ascertain and assess the income tax, legal, risk factors and other aspects of their investment in the subordinate voting shares. Non-IFRS Measu sures and Industry stry Metrics cs This Presentation makes reference to certain non-IFRS measures including “EBITDA”, “Adjusted EBITDA”, “Pro Forma Adjusted EBITDA”, “free cash flow” and “free cash flow conversion”. Non-IFRS measures and industry metrics do not have a standardized meaning prescribed by IFRS and are therefore unlikely to be comparable to similar measures presented by other companies. These measures are provided as additional information to complement IFRS measures by providing further understanding of our results of operations from management’s perspective. Accordingly, these measures should not be considered in isolation nor as a substitute for analysis of our financial information reported under IFRS. For further details on these non-IFRS measures and industry metrics, including relevant definitions and reconciliations, see “Non-IFRS Measures and Industry Metrics” in the amended and restated prospectus. Prospective investors should review the amended and restated prospectus for a discussion of the industry and market data used in this Presentation and the risks and uncertainties associated therewith. See “Industry and Market Data” in the amended and restated prospectus. CONFIDENTIAL

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SLIDE 4

I. Business and Industry Overview II. Investment Highlights

  • III. Financial Overview and Outlook
  • IV. Summary of The Offering

V. Appendix

THE FRESHII TEAM AGENDA

Matthew thew Corrin rrin

Founder, Chief Executive Officer & Chairman of the Board of Directors

Craig ig De Pratto atto

Chief Financial Officer & Corporate Secretary

Michael hael Pandi ndich ch

Director of Franchise Development 3

CONFIDENTIAL

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SLIDE 5

BUSINESS & INDUSTRY OVERVIEW

4

CONFIDENTIAL

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SLIDE 6
  • Fast-growing restaurant brand at the forefront of the

global health and wellness movement, pioneering the new “healthy fast food” category

  • Delicious and diverse menu appeals to a broad spectrum
  • f customers across many demographics, particularly the

millennial generation

  • Freshii was ranked the fastest growing multinational

chain restaurant in the world for 2015 (by store growth)1

  • Generated 14 consecutive fiscal quarters of positive

same-store sales growth

  • As of September 25, 2016, our store base of 244 stores

was approximately 98% franchised

5

OUR MISSION To help citizens

  • f the world

live better by making healthy food convenient and affordable

1 In Technomic’s “2016 Technomic Top 100 Global Chain Restaurant Report”.

OUR COMPANY

CONFIDENTIAL

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SLIDE 7

6

OUR INDUSTRY

  • Freshii is pioneering the new high

growth "healthy fast food" category of the Limited Service Restaurant (“LSR”) segment in the U.S., Canadian and certain international markets

  • Management believes the “healthy fast

food” category benefits from the best characteristics of both the Quick Service Restaurant (“QSR”) and Fast Casual Restaurant segments

2014A 2015A 2016E 2017E 2018E $242.5 $255.1 $269.2 $284.6 $300.6

U.S. LSR RETAIL SALES

4.1% 5.2% 5.5% 5.7% 5.6% 2014A 2015A 2016E 2017E C$24.2 C$25.7 C$26.8 C$28.0

CANADIAN LSR RETAIL SALES

6.1% 4.4% 4.5%

SALES ($ billions) YoY Growth (%)

2014A 2015A 2016E 2017E 2018E $203.7 $211.9 $221.6 $232.1 $242.6

U.S. QSR RETAIL SALES

2.8% 4.1% 4.5% 4.8% 4.5%

U.S. QSR & FAST CASUAL RETAIL SALES1

SALES ($ billions) YoY Growth (%)

2014A 2015A 2016E 2017E 2018E $38.8 $43.2 $47.7 $52.5 $58.0

U.S. FAST CASUAL RESTAURANT RETAIL SALES

11.6% 11.3% 10.4% 10.1% 10.5%

1 Source: Technomic. In US$ billions unless otherwise noted.

NORTH AMERICAN LSR RETAIL SALES1

CONFIDENTIAL

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SLIDE 8

WE ARE UNIQUELY POSITIONED WITHIN THE RESTAURANT INDUSTRY

HEAL HEALTH TH & & WELLNE WELLNESS SS MILLENNI MILLENNIALS ALS AFFOR AFFORDAB ABLE LE ENT ENTREPRENE REPRENEURSHIP URSHIP

7

CONFIDENTIAL

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SLIDE 9

INVESTMENT HIGHLIGHTS

8

CONFIDENTIAL

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SLIDE 10

INVESTMENT HIGHLIGHTS

9

Leading North American Fast Casual Restaurant Operator with a Unique and Powerful Brand Innovative and Evolving Menu of Healthy, Fresh and Craveable Food at Affordable Price Points Innovative and Founder-Led Corporate Team with a Proven Track Record of Success Compelling Unit Economics Driven by Flexible Real Estate Model Asset-Light Franchise Model with an Exceptional New Store Growth Opportunity Strong Franchise Partner Network and New Store Pipeline Strong Financial Performance with Track Record of Best- in-Class Free Cash Flow Conversion

1. 2. 3. 4. 5. 6. 7.

CONFIDENTIAL

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SLIDE 11

70

SYSTEM-WIDE STORES

2013 2014 2015 September 25, 2016 101 178 244

YEARS TO REACH 200 STORES1

11 McDonald’s Subway Domino’s Pizza 12 16 18

10

LEADING NORTH AMERICAN FAST CASUAL RESTAURANT OPERATOR WITH A UNIQUE AND POWERFUL BRAND

  • Since the end of fiscal 2013, Freshii has increased its store network

from 70 locations to 244 locations as of September 25, 2016 while concurrently delivering 14 consecutive quarters of positive same-store sales growth

  • In Technomic’s “2016 Technomic Top 100 Global Chain Restaurant

Report”, Freshii was ranked the fastest growing multinational chain restaurant in the world for 2015 (by store growth)

  • Awarded Best Workplace Culture at the Canadian HR Awards
  • Freshii has made investments in personnel and infrastructure to

support our future growth

CONFIDENTIAL

1 The information relating to the number of years these competitors took to reach 200 stores was obtained from the official website of each respective party or from other publicly available sources which we believe are accurate and reliable.
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SLIDE 12

11

INNOVATIVE AND EVOLVING MENU OF HEALTHY, FRESH AND CRAVEABLE FOOD AT AFFORDABLE PRICE POINTS

  • We believe our extensive, customizable and innovative menu has an
  • utsized impact on our business and drives higher same-store sales

growth

  • Our menu is designed to have something for everyone, including salads,

bowls, burritos, wraps, soups, juices, smoothies and frozen yogurt, which gives us broad customer appeal and helps us avoid the “veto vote”

  • Our nutritionist-designed, innovative menu delivers food centered

around health at an average entrée price of US$7.50 and evolves frequently with trends, similar to how a ‘fast fashion’ retailer evolves

Bowls 29% Beverages, Frozen Yogurt, Pressed Juices, Retail 21% Salads 12% Burritos 10% Wraps 6% Soups 3% Catering 3% Breakfast 2% Toppings 14%

MENU CATEGORIES1 (% OF SALES)

CONFIDENTIAL

1 Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.
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SLIDE 13

INNOVATIVE AND EVOLVING MENU OF HEALTHY, FRESH AND CRAVEABLE FOOD AT AFFORDABLE PRICE POINTS (CONT’D)

OPPORTUNITIES TO EXPAND AND OPTIMIZE MENU MIX AND DAYPARTS

BREAKFAST (OPEN – 10:30AM) 6% LUNCH (10:30AM – 2:30PM) 61% SNACK (2:30PM – 5:00PM) 15% DINNER (5:00PM – CLOSE) 18%

MEAL BOX

  • “Meal box” program offers customers three

meals and two snacks each day

  • Prepared during off-peak hours within the

store and delivered daily to customers’ preferred location JUICE CLEANSES

  • Offers customers up to four juices and
  • ne salad each day

CATERING AND SNACKS

  • Catering menu offers breakfast options,

shareable snacks, platters, wraps and burrito boxes and salads to large groups

  • New snack offerings are an opportunity to

increase the average in-store purchase BREAKFAST

  • Breakfast menu updated in September 2016

with the introduction of Protein Egg Bowls and Green Smoothie Bowls

DAYPART1 (% OF SALES)

12

1 Financial information for the 39 week period ended September 25, 2016 for traditional franchised locations in North America.

CONFIDENTIAL

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SLIDE 14

INNOVATIVE AND FOUNDER-LED CORPORATE TEAM WITH A PROVEN TRACK RECORD OF SUCCESS

NAME POSITION NOTABLE PRIOR EXPERIENCE

Matthew Corrin Founder, CEO and Chairman David Letterman, Oscar de la Renta Craig De Pratto CFO and Corporate Secretary BDO Canada LLP, Mid-sized Food Manufacturing & Ops Adam Corrin COO and Director Creative Artist Agency, NCAA Division One Hockey Michael Pandich Director of Franchise Development Snagajob, United Asset, GE Capital Ashley Dalziel Vice President, People Culture Lululemon Melissa Gallagher Vice President, Marketing Karo Group (Subway Account), Cundari (Ontario Subway Group) Jenny Hoshoian Vice President, Supply Chain Cara Operations, Canadian Armed Forces

NAME BOARD POSITION PRINCIPAL OCCUPATION AND NOTABLE EXPERIENCE

Matthew Corrin CEO and Chairman Founder, CEO and Chairman of the Company Adam Corrin COO and Director COO of the Company Jeffrey Burchell Lead Independent Director Managing Director and Portfolio Manager, Gluskin Sheff + Associates Inc. Michael Allen Director Partner, Private Equity Group, Collins Barrow Toronto LLP Sean Berry Director Director, Tennenbaum Capital Partners, LLC Marc Kielburger Director Co-founder of Free the Children and Me to We Jeff Swenson Director Managing Director, Thomas H. Lee Partners; Director of Fogo de Chão (NASDAQ: FOGO) Michele Romanow Director Co-founder of Clear Finance Technology Corp.; Director of Vail Resorts (Formerly Whistler Blackcomb; NYSE: MTN)

MANAGEMENT TEAM BOARD OF DIRECTORS 13

CONFIDENTIAL

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SLIDE 15

OUR FOCUS ON PEOPLE

14

CONFIDENTIAL

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SLIDE 16

15

  • Stores range in size from fewer than 300 square feet

to greater than 2,500 square feet in urban business districts, suburban settings, university campuses and retail stores

  • Franchise partners open stores with modest cash

build-out costs and generate attractive cash-on-cash returns1

  • 28% of new locations opened during 2016 LTM were
  • pened by existing traditional franchise partners

COMPELLING UNIT ECONOMICS DRIVEN BY FLEXIBLE REAL ESTATE MODEL

ILLUSTRATIVE NEW STORE TARGET CASH BUILD-OUT COST2 No Expensiv pensive e Kitche chen Equipme ment nt

No Oven n No Grill ll No Vents ts No Fryers No Hoods No Freezers No Micro crowa waves

$26 260K 0K

Target et Cash Build-Ou Out t Cost2 (Nor

  • rth

th Americ rica) a)

Location

  • n: Liberty

y Village Toronto,

  • , ON, Canada

Square are Footage: 425 Build-Out Cost: C$245,790 Location

  • n: Kenaston Commons

Winnipeg, MB, Canada Square are Footage: 1,033 Build-Out Cost: C$293,000 Location

  • n: Avery

y Road Columbus, s, OH, USA Square are Footage: 1,200 Build-Out Cost: $234,000 Location

  • n: The Harriso

son Fort Wayne, IN, USA Square are Footage: 1,862 Build-Out Cost: $254,000

ATTRACTIVE NEW UNIT ECONOMICS (NORTH AMERICAN TRADITIONAL STORES ONLY)

Target Cash Build-Out Cost2 (incl. franchise fee3) $260,000 Sales-to-Investment Ratio4 Greater than 2.0x Cash-on-Cash Returns1 In Excess of 40%

Illust stra rative Return rn on Invest estment: nt:

2 “Target Cash Build-Out Costs” means the estimated target investment costs for new stores across North America, including, but not limited to, initial franchise fees, kitchen equipment and small-ware, leasehold and construction costs, furniture, signage, menu boards, point of sale equipment, other technology equipment, architectural costs and other miscellaneous costs, and excluding pre-opening expenses, lease costs and working capital, in each case payable in the local currency and based in part on estimates derived from information reported to us by our franchise partners. 3 In local currency. 4 “Sales-to-Investment ratio” means year two AUV divided by the target cash build-out costs of approximately $260,000 (in local currency). 1 “Cash-on-Cash Returns” means estimated year two store level operating profit after royalties and advertising, but before the impact of store owner operator or manager salaries, divided by the target cash build-out costs of approximately $260,000 (in local currency).

CONFIDENTIAL

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SLIDE 17

FLEXIBLE STORE FORMAT

16

CONFIDENTIAL

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SLIDE 18
  • Asset-light model requires minimal capital expenditures by Freshii,

which is anticipated to allow us to generate strong and consistent free cash flow while concurrently experiencing rapid new store growth

  • We operate a highly-franchised model with 98% of our locations

franchised as of September 25, 2016

  • Our highly scalable platform enables our franchise partners to open

these new stores without a material increase in Freshii’s overhead expenses and capital expenditures

ASSET-LIGHT FRANCHISE MODEL WITH AN EXCEPTIONAL NEW STORE GROWTH OPPORTUNITY

2013 70

EXCEPTIONAL NEW STORE GROWTH

2014 2015 Q3 2015 Q3 2016 101 178 153 244 +108 units 59.5% CAGR +91 units 59.5%

17

CONFIDENTIAL

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SLIDE 19
  • We received more than 4,100 applications during 2016 LTM from which we

awarded franchises to fewer than 1.7% of applicants

  • 28% of new Freshii locations opened during 2016 LTM were opened by an

existing traditional franchise partner

  • 213 signed franchise partners, of which 138 are operating a total of 240

franchise stores as of September 25, 2016

  • Expect the new store opening process to be accelerated by our exclusive real

estate brokerage team, who will work with new franchise partners to identify and select real estate from a preferred list of pre-identified locations in target markets

STRONG FRANCHISE PARTNER NETWORK AND NEW STORE PIPELINE

4,100+

Franchise Applications Received

89 (2.2%) .2%)

Selected for Confirmation Day

69 (77.5% .5%)

New Agreements Signed

172

Store Commitments from New Partners

ILLUSTRATIVE TIMELINE (APPROXIMATELY 11 MONTHS FROM APPLICATION TO OPENING)

18

2016 LTM FRANCHISE STORE PIPELINE

CONFIDENTIAL

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SLIDE 20

Drive Same-Store Sales Growth Rapidly Grow Our Franchise Partner Store Base Enhance Profitability and Free Cash Flow

OUR GROWTH STRATEGY

GROWTH DRIVERS

19

CONFIDENTIAL

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SLIDE 21
  • Franchise partner demand for new locations is driven by

applications from new franchise partners and the significant demand for new locations from our existing franchise partners

  • We expect our franchise partners to open between 150 to 160

net new franchised stores in 2017 to reach approximately 430 to 440 system-wide stores by the end of fiscal 2017

  • System-wide store count of between 810 and 840 stores by the

end of fiscal 2019

RAPIDLY GROW OUR FRANCHISE PARTNER STORE BASE

SYSTEM-WIDE STORE COUNT CURRENT GLOBAL FRANCHISE NETWORK1

2019E 810 to 840

+632 TO 662 STORES +46.7% CAGR2

2017E 430 to 440 Q3 2016 244 2015 178

1 Includes recently executed master franchise agreements. As of December 14, 2016. 2 Based on midpoint of 825 stores in 2019E.

20

CONFIDENTIAL

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SLIDE 22

Impressive Global Non-Traditional Partners

We believe these non-traditional partnerships will help us to further

  • ur goal of bringing the Freshii brand to the masses

RAPIDLY GROW OUR FRANCHISE PARTNER STORE BASE (CONT’D)

STRATEGIC PARTNERSHIPS AND LICENSING AGREEMENTS NON–TRADITIONAL FRANCHISE PARTNERSHIPS PILOT PROGRAM – HIGH SCHOOL LUNCHES September 2016: Freshii launched a pilot meal delivery program with a high school in Toronto, Canada to energize an even younger generation

  • Aramark Food and Support

Services Group

  • Compass Group USA
  • Sodexo Operations
  • SSP America

46 STORES AS OF Q3 2016

Universities Airports Hospitals Fitness Centres Select Retailers (including Walgreens and Target)

in Los Angeles, Minneapolis, Miami & Chicago

CONFIDENTIAL

21

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SLIDE 23

DRIVE SAME- STORE SALES GROWTH

We intend to continue to drive same-store sales growth through the following strategies:

Attra ract ct New ew Custome mers rs by Expandin anding Brand and Aware rene ness

  • Regularly engage in social media and public relations campaigns to

expand our brand reach and drive traffic to our stores

Incre rease ase Frequen equency cy of Custome mer r Visits its and d Traf affi fic c Thro roug ugh h Menu enu Innovat atio ion

  • Utilize customer feedback and analyze sales data to introduce, test

and perfect menu items that appeal to our customers’ evolving tastes

  • Quickly adopt newly popular food items into stores given flexible

kitchens and strong relationships with suppliers

Expand and and d Optimi mize Menu enu Mix and d Day aypar arts

  • Drive growth across dayparts through introduction of innovative menu
  • fferings and creative marketing campaigns
  • Enhance non-core dayparts by selling “meal boxes”, affordable juice

cleanses, catering services, snacks and enhanced breakfast offerings

Levera rage Mobil ile Tech chno nology to Incre rease ase Orde der r Frequen equency cy and d Spee eed of Servi rvice ce

  • Mobile application will help increase order frequency, customer spend

and brand loyalty

(3.5%) 2.4% 0.9% 2.0% 0.6% 2.8% 6.8% 10.0% 12.1% 8.2% 7.6% 2.5% 3.3% 6.5% 4.8% 7.3% 7.0% 5.3% 6.4%

SAME STORE SALES GROWTH

2013 2014 2015 2016

22

Q1 Q2 Q3 Q4 2013 Q1 Q2 Q3 Q4 2014 Q1 Q2 Q3 Q4 2015 Q1 Q2 Q3 YTD CONFIDENTIAL

GENERATED 15 CONSECUTIVE FISCAL QUARTERS OF POSITIVE SAME-STORE SALES GROWTH, INCLUDING SAME-STORE SALES GROWTH OF 7.7% FOR Q4 2016

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SLIDE 24

FINANCIAL OVERVIEW AND OUTLOOK

23

CONFIDENTIAL

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SLIDE 25

STRONG FINANCIAL PERFORMANCE WITH TRACK RECORD OF BEST-IN-CLASS FREE CASH FLOW CONVERSION

Our franchised business model is asset-light and requires minimal capital expenditures by Freshii, which is anticipated to allow us to generate strong and consistent free cash flow while concurrently experiencing rapid new store growth

TOTAL REVENUE (US$ MILLIONS)

$7.7

SYSTEM-WIDE SALES (US$ MILLIONS)

$9.0 $11.1 $15.3 $1.9/C$1.94

PRO FORMA ADJUSTED EBITDA1,2 (MILLIONS)

$3.0/C$3.34 $4.7/C$6.04 $7.1/C$9.44 93.1%

FREE CASH FLOW CONVERSION5

76.1% 89.4% 94.9%

1 “Adjusted EBITDA” means EBITDA adjusted for share-based compensation, a contract termination fee, service provider commission costs, a legal settlement, other expenses and costs in connection with the Offering and Reorganization. “Pro Forma Adjusted EBITDA” means Adjusted EBITDA adjusted for commission costs paid under the Chicago master franchise agreement for which the Company intends to use a portion of the net proceeds from the Treasury Offering to exercise its buyback provision. 2 The bar chart represents US$ Pro Forma Adjusted EBITDA and is not to scale with C$ Pro Forma Adjusted EBITDA. 3 Calculated based on US$ Pro Forma Adjusted EBITDA. 4 Represents the Canadian dollar Pro Forma Adjusted EBITDA converted at the average exchange rates for each respective period. 5 “Free Cash Flow Conversion” means Pro Forma Adjusted EBITDA less capital expenditures divided by Pro Forma Adjusted EBITDA.

PRO FORMA ADJUSTED EBITDA1 MARGIN

24.4% 33.7% 42.6% 46.4%

AVERAGE FCF CONVERSION (2013 TO 2015)

86.2% 2013 2014 2015 2016 LTM 2013 2014 2015 2016 LTM 2013 2014 2015 2016 LTM

CONFIDENTIAL

24

$29.1 $41.7 $61.3 $87.1 2013 2014 2015 2016 LTM

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SLIDE 26

Q3 & Q4 2016 UPDATE

  • 278 system-wide stores
  • Q4 2016 Results:
  • System-wide sales of $26.4 million
  • Same-store sales growth of 7.7%
  • Fiscal Year 2016 Results:
  • System-wide sales of $96.1 million
  • Same-store sales growth of 6.8%

TOTAL REVENUE (US$ MILLIONS)

Q3 2015

SYSTEM-WIDE STORES SYSTEM-WIDE SALES (US$ MILLIONS) PRO FORMA ADJUSTED EBITDA1 (US$ MILLIONS)

Q3 2016 6 147 4 240 153 244

FRANCHISED COMPANY-OWNED

$2.7 $4.2 $7.9 $12.2 $1.1 $1.7 $3.0 $5.5

1 “Adjusted EBITDA” means EBITDA adjusted for share-based compensation, a contract termination fee, service provider commission costs, a legal settlement,
  • ther expenses and costs in connection with the Offering and Reorganization. “Pro Forma Adjusted EBITDA” means Adjusted EBITDA adjusted for commission
costs paid under the Chicago master franchise agreement for which the Company intends to use a portion of the net proceeds from the Treasury Offering to exercise its buyback provision.

Q3 2015 Q3 2016 YTD Q3 2015 YTD Q3 2016 Q3 2015 Q3 2016 YTD Q3 2015 YTD Q3 2016

AS AT END OF Q3 2016 AS AT END OF Q4 2016

CONFIDENTIAL

25

PRO FORMA ADJUSTED EBITDA1 MARGIN

37.2% 37.4% 34.3% 41.6% $16.4 $26.3 $44.0 $69.7 Q3 2015 Q3 2016 YTD Q3 2015 YTD Q3 2016

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SLIDE 27

OUTLOOK SUMMARY

We are committed to rapidly increasing the number of franchise locations in our store network and leveraging the scalability of our operating platform to increase the profitability of our business

KEY METRICS (US$) FISCAL 2017 OUTLOOK FISCAL 2019 OUTLOOK

System em-Wide de Store re Coun unt 430 430 to 440 total stores es 810 to 840 total stores es Annua ual Same-Store Store Sales Growth wth 3.0% % to 4.0%1 System em-Wi Wide de Sales es

  • $355

5 to $365 5 million

  • n

Avera rage e Royalty y Rate 6.0% % to 7.0%1 Avera rage e Franc anchi hise se Fees es $30,000 ,000 per store2 Other er Income me 2.5% % of system em-wi wide de sales1 SG&A &A 4.0% % to 5.0% % of system-wi wide de sales1 Pro Forma ma Adjust usted ed EBITDA3

  • $20 to $22 million
  • n

26

1 For the period fiscal 2017 through fiscal 2019. 2 In local currency (except for international franchise partners, who are required to pay this amount in US$). 3 “Adjusted EBITDA” means EBITDA adjusted for share-based compensation, a contract termination fee, service provider commission costs, a legal settlement, other expenses and costs in connection with the Offering and Reorganization. “Pro Forma Adjusted EBITDA” means Adjusted EBITDA adjusted for commission costs paid under the Chicago master franchise agreement for which the Company intends to use a portion of the net proceeds from the Treasury Offering to exercise its buyback provision.

CONFIDENTIAL

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SLIDE 28

CAPITALIZATION

27

(US$ thousands) As Of Sept. 25, 2016 Post-IPO

Total al Debt $14,9 ,927 $ $ - Net Debt1 / 2016 LTM Adjusted EBITDA2 1.2x Net Cash

MVS SVS Total

Jaxii Holdings 5,248,017

  • 5,248,017

Other Selling Shareholders

  • 10,799,301

10,799,301 Other Shareholders

  • 2,879,851

2,879,851 IPO Shareholders

  • 10,900,000

10,900,000 Share res s Outstan standin ding 5,248,01 ,017 24,5 ,579,1 ,152 29,8 ,827,1 ,169 Options4

  • 1,021,245

1,021,245 RSUs

  • 1,019,475

1,019,475 Fully-Dilute ted d Share res Outst stand andin ing 5,248,017 ,017 26,6 ,619,8 ,872 31,8 ,867,8 ,889 Matthe hew Corrin’s Ho Holdings dings5 5,248,017 ,017 1,256,361 ,361 6,504,378 ,378 CAPITALIZATION TO SUPPORT GROWTH POST-IPO SHARE OWNERSHIP3

3 Assuming the Over-Allotment Option is not exercised. 4 Following Closing, the Company will have 1,021,245 options outstanding, all of which will be in-the-money with a strike price of $3.78 per share. 5 Includes Shares held by Jaxii Holdings and options and RSUs awarded to Matthew Corrin.

CONFIDENTIAL

1 $7.1 million of cash on Balance sheet as of Q3 2016. 2 “Adjusted EBITDA” means EBITDA adjusted for share-based compensation, a contract termination fee, service provider commission costs, a legal settlement, other expenses and costs in connection with the Offering and Reorganization.
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SLIDE 29

Matthew ew Corrin rin

Chief Executive Officer & Chairman of the Board of Directors Email: matthew@freshii.com Favo vour urit ite Fresh shii ii Meal: al: Somethin ing Diffe fere rent nt Ever ery Day of the e Month but Alway ays s Fresh shii ii

Craig De Pratto

Chief Financial Officer & Corporate Secretary Email: craig@freshii.com Favo vour urit ite Fresh shii ii Meal: al: Medit editer errane ranean an Bowl + + Chic icken ken, , Red ed Power wer Juice ice, , Pop Chips ips

Micha hael el Pandich dich

Director of Franchise Development Email: michael@freshii.com Favo vour urit ite Fresh shii ii Meal: al: Oaxa xaca a Bowl + Chicke icken n , , Carrot rot Zinger ger, , Choco

  • colate

ate Covere vered Almond

  • nds

THANK YOU

28

CONFIDENTIAL

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SLIDE 30

SUMMARY OF THE OFFERING

29

CONFIDENTIAL

slide-31
SLIDE 31

SUMMARY OF THE OFFERING

Issuer Freshii Inc. Sell llin ing Sharehold

  • lders

Jaxii Holdings, LLC, DDM Alternative Investments, LLC, Perlaine Holdings LLC, Klass.com Subsidiary LLC, Gordon Investment Partners, Andica Family Trust and Jeffrey Burchell Offerin ing 10,900,000 Class A subordinate voting shares (12,535,000 Class A subordinate voting shares assuming the Over-Allotment Option is exercised in full) Offerin ing g Price ice Anticipated Offering Price between C$8.50 and C$10.00 per Class A subordinate voting share Treasu sury Offering ing $37.1 million to $43.6 million ($42.6 million to $50.1 million assuming the Over-Allotment Option is exercised in full) Second

  • ndary Offerin

ing $55.6 million to $65.4 million ($63.9 million to $75.2 million assuming the Over-Allotment Option is exercised in full) Over-All llotmen

  • tment

t Optio ption The Company and each of the Selling Shareholders (other than Jaxii Holdings), on a pro rata basis, have each agreed to grant to the Underwriters an option, exercisable in whole or in part, at any time for a period of 30 days after the Closing Date, to purchase up to an additional 1,635,000 Class A subordinate voting shares (representing 15% of the aggregate number of Class A subordinate voting shares issued under the Offering) at the Offering Price solely to cover

  • ver-allotments, if any, and for market stabilization purposes

Shares s Outst tstand ndin ing Upon completion of the Offering, an aggregate of 24,579,152 Class A subordinate voting shares, 5,248,017 Class B multiple voting shares (25,233,152 Class A subordinate voting shares and 5,248,017 Class B multiple voting shares if the Over-Allotment Option is exercised in full) and no preferred shares will be issued and outstanding. All of the issued and outstanding Class B multiple voting shares will, directly or indirectly, be held or controlled by Jaxii Holdings and its Permitted Holders Shares s held ld by the Sell llin ing Sharehold

  • lders

s Foll llow

  • win

ing g Closin sing Upon completion of the Offering (but without giving effect to the exercise of the Over-Allotment Option), Jaxii Holdings will directly own all of the issued and outstanding Class B multiple voting shares and the Selling Shareholders will, collectively, directly or indirectly own or control 10,799,301 Class A subordinate voting shares, approximately 53.8% of the issued and outstanding Shares (representing their non-diluted equity interest) and approximately 82.1% of the votes attached to all of the issued and outstanding Shares (approximately 49.4% and 80.2%, respectively, if the Over-Allotment Option is exercised in full). The foregoing excludes all options and RSUs that have been or may be issued prior to or upon Closing. Matthew Corrin has advised us that he intends to, directly or indirectly through Jaxii Holdings, maintain long term ownership of approximately 20% of the issued and outstanding Shares after giving effect to the Offering, on a fully diluted basis, which assumes all RSUs are vested and all in-the-money options of the Company are exercised Votin ing Rights ts The Class A subordinate voting shares will have one vote per share and the Class B multiple voting shares will have 10 votes per share. After giving effect to the Offering, the Class A subordinate voting shares will collectively represent 82.4% of our total issued and outstanding Shares and 31.9% of the votes attached to all of our issued and outstanding Shares (82.8% and 32.5%, respectively, if the Over-Allotment Option is exercised in full) Conve version sion Rights ts The Class A subordinate voting shares are not convertible into any other class of shares, including Class B multiple voting shares. The Class B multiple voting shares are convertible into Class A subordinate voting shares on a one-for-one basis at the option of the holder (and automatically convertible into Class A subordinate voting shares on a one-for-one basis under certain circumstances) Lock-Up Up Agreeme ments nts Each of Freshii, our directors (including our proposed Board nominees) and executive officers, the Selling Shareholders and certain other shareholders have agreed that he, she or it will not, directly or indirectly, without the prior written consent of the Co-Lead Underwriters, on behalf of the Underwriters, such consent not to be unreasonably withheld, issue, offer or sell or grant any option, warrant or other right to purchase or agree to issue or sell or otherwise lend, transfer, assign or dispose of any of our equity securities, or other securities convertible or exchangeable into or otherwise exercisable into our equity securities or publicly announce any intention to do any of the foregoing for a period commencing on the Closing Date and ending 180 days after the Closing Date, subject to certain limited exceptions, including the sale of our securities pursuant to the exercise of the Over-Allotment Option, or the issuance of our securities pursuant to or in connection with our equity incentive compensation plans. Holders of approximately 88.7% of our issued and outstanding shares prior to the completion of the Offering will be subject to these lock-up agreements Listi sting The Company has applied to have the Class A subordinate voting shares listed on the TSX under the symbol “FRII” Prici icing ng Date te Expected the week of January 23, 2017 Closin sing g Date te Expected the week of January 30, 2017

30

CONFIDENTIAL

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SLIDE 32

In accordance with Section 13.7(4) of National Instrument 41-101 – General Prospectus Requirements, all of the information relating to Freshii's comparables and any disclosure relating to the comparables, which is contained in the version of this Presentation to be provided to potential investors, has been removed from this template version for purposes of its filing on the System for Electronic Document Analysis and Retrieval (SEDAR). 31

CONFIDENTIAL

COMPARABLE COMPANY ANALYSIS

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SLIDE 33

CONFIDENTIAL

APPENDIX: IMPACT OF SEASONALITY

QUARTERLY SYSTEM-WIDE SALES AS % OF ANNUAL SYSTEM-WIDE SALES HISTORICAL NEW STORE OPENINGS BY QUARTER

Q1 Q2 Q3 Q4

2014 2014 20.2% 2% 25.5% 5% 27.6% 6% 26.8% 8% 2015 2015 19.9% 9% 25.0% 0% 26.8% 8% 28.3% 3%

Q1 Q2 Q3 Q4

2014 2014 6 12 12 10 10 11 11 2015 2015 16 16 13 13 28 28 26 26

32