Increasing and Improving Womens Participation in the Rural Market - - PowerPoint PPT Presentation

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Increasing and Improving Womens Participation in the Rural Market - - PowerPoint PPT Presentation

Jan 09, 2023 467 likes •587 views

1 Increasing and Improving Womens Participation in the Rural Market for WASH Approach, Measurement, Results 2 Overview Program Design Measurement and Results Action Research Universal Skills Networks 3 Project Design

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Increasing and Improving Women’s Participation in the Rural Market for WASH

Approach, Measurement, Results

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Overview ✓ Program Design ✓ Measurement and Results ✓ Action Research ✓ Universal Skills ✓ Networks

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Project Design

“WEwork” Collective Marketi ting g to

  • Women

Marketi ting g by wom

  • men
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The “WEwork” Collective

Sales Agent Supplier Other Group leader

[…] I cannot believe I am able to learn new skills at this age. Especially, experienced staying in a hotel like this [….]

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Marketing to Women

Primary costumers for WASH products is WOMEN.

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Marketing by Women

Female entrepreneurs who leads in latrines business

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Measurement and Results: Universal Skills

income from work for wage/salary by 29% job specialization (fewer # of jobs, fewer types of income generation activities, more hours worked) time spent on housework from 21 to 14h/week household bookkeeping from 5 to 59%

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Measurement and Results: Universal Skills

“I was not like this before, but I am now a successful woman. (…) Although I am not highly educated, I am brave to voice my ideas during the village meeting.” 5% 48% 20% 80% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% nominated for public post contacted local representative % of women who answered “yes” Baseline Endline

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Measurement and Results: Action Research ✓ 11 116 6 stakehold lders, including latrine suppliers, sales agents and local authorities

✓ Networking events ✓ New recruitment strategies ✓ New commission schemes ✓ Modified marketing tools and channels

✓ Fin Findings an and Recommendations

✓ Traditional role as housewife and care giver ✓ Formal authority ✓ Cross-gender communication ✓ Perceived lack of technical skills

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Measurement and Results: Professional Networks

Baseline Endline Legend

  • Participants
  • non-participants

Advice sharing Width and opacity of the line: trust

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Thank You

Sreyleak Chhin Senior Researcher sreyleak@watershedasia.org Janita Bartell Research and Learning Manager janita@watershedasia.org