INCLUSIVE FUNDRAISING Today well: Examine the need for inclusive - - PowerPoint PPT Presentation

Good a&ernoon! Welcome to

Inclusive Fundraising

Please sit with people you don’t already know.

INCLUSIVE FUNDRAISING

DEBORAH A. BIDDLE

Madison Non Profit Day Conference October 13, 2016

INCLUSIVE FUNDRAISING Today we’ll:

• Examine the need for inclusive fundraising
• Explore the significance of inten7onality, relevance and

asking

• Look at donor habits of African-American, Asian and

La7no donor communi7es

• Brainstorm ideas to increase donor par7cipa7on among

diverse people groups.

Discussion InstrucXons

When when you hear me ring the triangle, finish your sentence and raise your hand. Be prepared to share your best idea or discovery.

INTRODUCTIONS

You have three minutes in total (90 seconds each). Turn to the person next to you. State your name and the organiza7on you represent and the following ques7on ….

“How does your organizaXon do it’s funding among communiXes of color?”

WHY SHOULD FUNDRAISING BE MORE INCLUSIVE?

In 1967, 78% of Americans were classified as White. By 2006, just over 60% of Americans were classified as White

PopulaXons of people of color are growing.

WHY SHOULD FUNDRAISING BE MORE INCLUSIVE?

• Popula7ons of people of color are growing.
• Na7onally, 60% of non-profits serve people of

color.

• People of color want to give.

Two things I’ve learned:

• Be Inten7onal
• Be Relevant

R u t h P a u l C a u d l e

Ruth Paul Caudle in HaiX with children from the Spirit of Truth School

Spirit of Truth School in Kenscoff, HaiX

Why did I say, “Yes,” to Ruth?

INTENTIONAL

• Deliberate – Well thought out
• Persuasive – Sincere and passionate
• Specific – Clear about the request amount and

expected commitment

• Simple – Easy for donors to give
• Transparent – Results and financials readily available
• LegiXmate – Nearly all of my dona7on goes directly

to the cause

RELEVANT

• Connected – Know something about prospec7ve donors; do the

research

• Credible – Are you culturally competent to reach the group you seek

to engage? What will it take to become competent?

• Significant – Be clear about why poten7al donors should care about

your fundraising efforts.

• Interested – Ask prospec7ve donors, “What’s the most important

thing to you about _____________ ? People want to be invested in your cause — not just financially, but emo7onally.

• Inclusive - Ask for donor input, “Can I pick your brain on a problem

I’m trying to solve?”

What about you? What compels you to give when asked? Take 3 minutes to discuss with those at your table the factors that most incline you to give when asked.

TABLE EXERCISE

How do giving prioriXes, habits and aftudes affecXve donor communiXes of color?

African American Donor Community

Religion and faith are a more important part

• f philanthropy than among any other group

Not as likely to give through direct response channels, but also not being asked More than any other group, interested in suppor7ng their unique heritage and community Giving is more personal and spontaneous; youth development groups are of par7cular interest

February 2015 blackbaud, Diversity in Giving: The Changing Landscape of American Philanthropy

Asian Donor Community

Generous U.S. donors, even though this group is more likely to have been born outside the U.S. Younger, well educated, more likely liberal and female Most technologically connected and willing to use alterna7ve giving channels Giving priori7es are different – more likely to support emergency relief efforts and educa7on; religion not as important as a driver of philanthropy More likely to plan and research their philanthropy

February 2015 blackbaud, Diversity in Giving: The Changing Landscape of American Philanthropy

LaXno Donor Community

Youngest of all groups and most likely to have children in their households Strong commitment to children’s causes Much more likely to say they give spontaneously, when something pulls at their heart strings Give larger percentage of income to church than donors

• verall

Not asked for dona7ons as frequently as others, and not as likely to give through tradi7onal direct response channels; most interested in hearing more from nonprofits

February 2015 blackbaud, Diversity in Giving: The Changing Landscape of American Philanthropy

For 7 minutes, brainstorm ideas you can implement to beeer target your marke7ng and fundraising efforts to increase donor par7cipa7on among diverse people groups. Be prepared to share your best idea.

TABLE EXERCISE

In what ways might your typical fundraising methods and channels exclude some racial and ethnic groups?

ReflecXon Exercise

What’s next?

Create inclusive fundraisers.

Develop long-term strategies to engage mulXcultural long-term donors.

Transform the face of the philanthropy profession.

Revaluate your mission and funding pracXces.

Avoid presumpXon.

Comments or QuesXons?

Contact InformaXon

Deborah A. Biddle High Performance Development SoluXons Mobile: (608) 239-6184 Email: debbiddle@hp-development.com Web: www.hp-development.com