Do not Buy reviews.com THIS! All About Reviews Andrew Ricci, Dorothy Chaput , Nikki Smith, Nick Smith, and Ben Weil 1
What is a Review? ● “Critical evaluation of a text, event, object, or phenomenon” ● Used by readers to better inform a decision ● Used often in everyday life ● “Makes an argument” ● Uses implicit or explicit criteria ● Not a summarization Cdktaxis 2
Discussion Questions What are some examples of reviews you use in daily life? How are your decisions influenced by reading these reviews? ✔ Excellent Good Average Poor 3
Why do we use reviews? ● Informs the product’s audience ● Recommends or criticizes (Informs the public) ● Saves time and money ● Quantifies importance of product ● Helps makes a decision for the audience Arminds 4
Structure of a Review ● Introduction - introduces what is being reviewed ● Background - brief summary of product ● Opinion on product ○ Pros/Cons ○ Would the reviewer use it? ● Conclusion with Recommendation bellfortegroup ● Ratings system 5
Writing A Review: Introduction ● Introduces author’s opinion/argument of what is being reviewed ● Creative title that introduces product ● Briefly explains the topic of the product being reviewed ● Conclude with a statement giving brief evaluation Review How to Write a 6
Writing A Review: Background ● Summarizes key points ● Gives limited examples ● Explains author’s purpose ● Only makes up a third of total review therantingbeast ● Backs up author’s argument 7
Writing A Review: Critique ● Main point of their review/why the audience is reading it ● Balanced discussion of strengths and weaknesses, ● Critique can be sequenced to effectively display information ● Can include other sources to back up statements ● Relate to Audience - use language audience would be familiar with 8 facweb.cs..depaul
Writing A Review: Conclusion ● Present recommendation: use/not use, good/bad ● Restate your overall opinion ● If necessary further qualification or explanation of your judgement ● References/qualifications of reviewer included to verify reviewers information on product, why audience should believe reviewer’s opinion 9 inkthemes.com
Rating/Scoring in Reviews ● Reviews commonly use a rating system to quantify the information written ● Stars can be awarded to how well each feature of the product is businessinsider 10
Design of a Review ● Traditional written reviews use images to supplement their writing ● Online written reviews can incorporate videos and links to give readers more perspective ● Video reviews use clips alongside voice-over to make points collegehumor 11
Rhetorical Appeals of Reviews ● Reviews use logos when breaking down pros and cons of the items they are reviewing ● If a reviewer is well known or respected, they can use ethos to back up their opinion ● In reviews, pieces that the author is particularly attached to, they may use pathos to justify their statements 12 writingrhetorics
Objections of Reviews ● A large part of reviews are the personal experiences of the author ● Can cause bias in suggestion to the public ● Important for the reviewer to explain why they are qualified to give a review on something ex: experienced user on product, expert on issue that product handles ● It is a federal offense to review a product and not indicate compensation lifehacker 13
Fake Reviews ● Online services, like Fiverr, offer options to write fake customer reviews for businesses ● Nielsen surveys indicate “68% of people rely on online reviews” ● Yelp reviews can be especially important to restaurants, as “a one star increase to a yelp rating can increase business 5-9%” ● This represents the importance of not only professional reviews, but user reviews as well 5 5 $ $ FAKE 1000 likes g 2000 follows n i n r a W f 14
The effect of internet services on reputation http://fusion.net/ 15
Yelp Controversy ● Review extortion by the large reviewing platforms ● Bullied small businesses into advertising with them 16
Good Review vs. Bad Review http://www.aintitcool.com/node/59895 http://www.theguardian.com/film/2012/dec/30/jack-reacher-review-tom-cruise After reading parts of each review, identify which review you think is stronger than the other, and why that is. 17
Review Subgenres ● Music reviews ● Movie reviews ● Product reviews ● Book reviews ● Service reviews Cartoonstock 18
Film Reviews ● Require discussion of background information regarding actors, director, etc. ● Generally short (600-1200 words) written, but can also be very long form video essays ● Two aspects of criticism: technical aspects and thematic content 2 19
Roger Ebert’s Film Reviews http://www.rogerebert.com/reviews/north-1994 rantlifestyle http://www.rogerebert.com/reviews/pans-labyrinth-2006 https://www.youtube.com/watch?v=D2ZtUetXlXk 20
Music Reviews ● Evaluate a song, album, or full artist/group ● Analyze technical elements or design/feel ○ Implicit criteria (Trimbur 346) ● Style of review varies based on type of review ○ Track by track vs full album ○ Concept reviews- a story w/ emotional attachment ● Mainly online (text or video) and newspapers/journals ● Varying length 21
Music Review Examples YouTube music review clipart Metacritic review (numerical data/ranking heavy) Rolling Stone review Billboard (track by track) One sentence album reviews 22
Book reviews ● Analysis of book with an opinion ● Introduce of title, author, and genre ● Provide brief description of storyline/overview of content ● Author’s Reaction/Opinion about book - good/bad/writing methods etc. ● Conclusion to wrap up thoughts/make a suggestion to fastcompany reader 23
Book Reviews - Examples To Kill a Mockingbird http://bestsellers.about. com/od/fictionreviews/gr/mockingbird_r.htm 24
Service Reviews ● Evaluation of a service ● Highlight experience with the service ● Pros/Cons of Service 25
Product reviews ● An evaluation of a product ● Structure: Introduction, Overview, Summary ● Tends to have a ratings system Feedbackfive ● Persuades the audience ● “can be either stand-alone or comparative” (Gardner) ● can be a list of attributes or story-like structure. ● may have pictures to supplement the review 26 Buzzfeed
Examples of Product Review Amazon 27
Examples Continued http://www.allure.com/beauty-products/skin/lip-balm/2015/yes-to-coconut-lip-oil- review https://youtu.be/FgFeVlw2Ywg?t=1m22s socialdraft 28
Works Cited Anne Hamby, Kim Daniloski, & David Brinberg. How consumer reviews persuade through narratives . Febuary 2016. Web. 20 November 2014. <http://www.sciencedirect.com.ezproxy.neu.edu/science/article/pii/S0148296314003476>. Billboard. Track by track review on Billboard . 10 July 2012. Web. Febuary 2016. <http://www.billboard. com/articles/review/1066924/frank-ocean-channel-orange-track-by-track-review >. Cahn, Robert W. Review on Reviews . Febuary 2006. Web. January 2016. <http://link.springer.com/article/10.1007/s10853-006-6473-3 >. Ebert, Roger. North Movie Review & Film Summary . 22 July 1994 . Web. Febuary 2016. <http://www.rogerebert.com/reviews/north- 1994>. Emerson, Jim. Pan's Labyrinth Movie Review . 28 December 2006. Web. Febuary 2016. <http://www.rogerebert.com/reviews/pans- labyrinth-2006>. 29
Works Cited Erard, Michael. The Art of the Amatuer Online Review . 29 November 2014. Web. Febuary 2016. <http://www.nytimes. com/2014/11/30/business/the-art-of-the-amateur-online-review.html?_r=0>. Frank R. Thompson, III. How to write an effective review . 2010. Web. Febuary 2016. <http://onlinelibrary.wiley.com.ezproxy.neu. edu/doi/10.1111/j.1937-2817.2010.tb01267.x/epdf>. Frank Ocean- Channel Orange ALBUM REVIEW . Prod. Anthony Fantano. Perf. Anthony Fantano. YouTube . YouTube, 11 July 2012. Web. 23 Feb. 2016. <https://www.youtube.com/watch?v=RG8FKXlGdBU>. Gardner, Rosalind. How to Write a Product Review . 2 February 2015. Web. Febuary 2016. <http://rosalindgardner.com/blog/how-to- write-a-product-review/ >. Grant MJ, Booth A. types of reviews - duke university . June 2009. Web. Febuary 2016. <http://guides.mclibrary.duke.edu/c.php? g=158155&p=1035849>. Metal, Steff. menwithpens how to write a review . 2016. Web. Febuary 2016. <http://menwithpens.ca/how-to-write-a-review/ >. NME. one sentence album reviews . 2016. Web. Febuary 2016. <http://www.nme.com/reviews/albums >. 30
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