IN TROPICAL NORTH QUEENSLAND Adven ventu ture re and nd Natu - - PowerPoint PPT Presentation

Adven ventu ture re and nd Natu ture Ba Based sed Tou

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ADVENTURE AND NATURE BASED TOURISM IN TROPICAL NORTH QUEENSLAND

Timeli eline ne

Oc October ber 2018: : Spoke with Mayors and councillors about building critical mass of ecotourism developments in the north. December mber 2018 to Now: DITID staff visited the area to better understand local priorities,

• pportunities and industry context

Our ur Findings dings Stre reng ngth ths s and nd weakn eaknesse esses

STRENGTHS

• Location: Gateway to Cape York
• Environment: Outstanding natural

environment combining reef and rainforest experiences

• Existing product mix: Diversified product

mix including walks, bike trails and accommodation options

• Accessibility: Excellent accessibility by

domestic and international travellers via an international airport

• Demand: Strong domestic market demand

with increasing demand by international visitors WEAKNESSES

• Marketing: Marketing could better

highlight region rather than focus on local

• pportunities
• Seasonality: Peaks and troughs in demand

during the week and across seasons

• Coordination: Local initiatives failed

through lack of organisational and/or financial capacity.

• Traditional Owner involvement: Capacity

and capability of Traditional Owners in advancing sustainable projects not fully utilised

• Ageing Product: New investment is

required to ‘reinvigorate’ the TNQ tourism

• ffering

Wh What at we saw aw Opp pportu

• rtuni

nities es and nd threa reats ts

OPPORTUNITIES

• Alliance approach: Opportunity to build

partnerships, linkages and relationships among key industry

• Building on regional strengths: Build on the

region’s strengths with a focus on one or two “hero” experiences to act as a drawcard.

• Packaging: Chance to package opportunities

to maximise stays in the region

• Levering existing opportunities: e.g. Link new

projects to Wangetti Trail, proposed global tourism hub, Cairns Aquarium etc.

• Product opportunity: The market is moving to

experiences rather than destinations. TNQ is well placed to develop new or expanded experiential product. THREATS

• Incoherent promotion: Failure to coherently

promote the whole region as a destination will result in sub-optimal economic, social and environmental returns

• Stale product: Existing product mix does not

meet changing demand

• Regulation: Navigating regulatory

environment may delay the development of new tourism products if not supported by government

• Not involving Traditional Owners: Failure to
• ptimise the role of Traditional Owners in the

development progress may result in

• pportunities missed.

• Broaden base of existing Adventure and Nature Based Tourism Opportunities Program

from mainly walks to support other project types

• Priority on other ‘needle shifting’ ecotourism projects that leverage existing adventure and

nature based option

• Deliver projects in a manner considered timely by industry to build industry confidence

How the Queens nsland and Governm rnment nt can help lp

Role e of Pr Prog

• gram Con
• ntro

trol Gro roup

An interdepartmental CEO- level committee

• Innovation and Tourism Industry

Development and Comm. Games

• Natural Resources, Mines and Energy
• Environment and Science
• State Development, Manufacturing,

Infrastructure and Planning

• Aboriginal and Torres Strait Islander

Partnerships

Role

• Prioritise proposals submitted for

State Government support

• Facilitate de-risking of priority

proposals to optimise private sector investment

• Facilitate the progress of prioritised

proposals

• Advise on funding options and where

necessary, assist with securing funds.

Adven ventu ture re and nd Natu ature e Based sed Tou

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tunities es Program

• gram
• Adventure and Nature Based Tourism Opportunities Program delivered by multidisciplinary group of

highly skilled, senior level staff from DITID with successful track records in the areas of regulation, business development, commerce, and infrastructure delivery.

• ANBTO Program can directly support priority projects by using these skills to help proponents

navigate regulation, financing and other commercial arrangements and/or directly deliver infrastructure projects that the private sector can use on a commercial basis (e.g. Wangetti Trail)

• Program Control Group oversighting the ANBTO Program can act as a clearing house for issues

across Queensland Government and ensure that agencies provide appropriate focus and assistance to priority proponents.

PCG and DITID work program set by outcomes of the Projects Pipeline

Projec jects ts Pip ipeli line ne

Member Department Nominates projects for consideration to Senior Officials Group setting out support requirement Senior Officials Group Assesses nominations against criteria and makes a recommendation to PCG Program Control Group

• Considers SOG

recommendation

• Successful projects

progressed under auspices

• f PCG

Adven ventu ture re and nd Natu ature e Based sed Tou

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tunities es in TNQ

• Atherton to Gordonvale and Babinda
• Daintree to Cooktown
• Misty Mountain and link trails
• Goldfield Trail
• Mission Beach Cardwell MBT/ H track
• Sunny Savanah
• Kuranda rainforests/ Downhill
• Smithfield Expansion
• Atherton Forest Bike Park Expansion
• Bump Trail
• Atherton link trails – Davies Creek, Smithfield,

Gordonvale, Innisfail and Port Douglas

• Misty Mountain Link Trails – Ravenshoe, Milla Milla,

Mena Creek, Palmerson Highway and Tully Gorge

Babinda Goldsborough Valley

Cur urren rent t Prior

• rities

es

• The ROC members have already

nominated several projects for inclusion in the ANBTO Program.

• DITID has so far identified four as

priorities for consideration by the PCG for inclusion on the work program:

• Kuranda Rainforest Trails and

Downhill Bike Track

• Smithfield Mountain Bike Park

Expansion

• Atherton Forest Park Extension and

Atherton Link Trails

• Goldfields Trail

Cur urren rent t Pr Prior

• rities

es

Kuranda Rainforest Trails and Downhill Bike Track Smithfield Mountain Bike Park Expansion Atherton Forest Park Extension and Atherton Link Trails Goldfields Trail

Suppor porti ting ng partners ners

Tourism Tropical North Queensland

• TTNQ was consulted during this work and regarding the

creation of an adventure and nature tourism strategy for the Tropical North Queensland.

• TTNQ is supportive of the opportunity to promote

adventure and nature based offerings in the region and have offered to pay 50% salary for an officer to identify and promote existing attractions. Wet Tropics Management Authority

• The Program Team are working closely with WTMA to

progress new and iconic ecotourism experiences such as the Wangetti Trail.

• WTMA will be engaged as part of the development of the

adventure and nature based tourism strategy.

Recom

• mmen

endat dations ns goin ing g forward ard

• DITID, ROC, TTNQ to discuss formalising

an ongoing partnership to identify significant opportunities for nomination to the Pipeline of Projects.

• Develop ROC-based adventure and

nature based tourism strategy that integrates/connects new and existing experiences.

• TTNQ and ROC discuss funding

FNQROC Tourism Development Officer (TTNQ have offered to 50% cost share)

QldEcotourismTrails QldEcoTrails www.ditid.qld.gov.au