in-destination experiences platform Claudio Bellinzona COO & - - PowerPoint PPT Presentation

The complete in-destination experiences platform

Claudio Bellinzona COO & Co-Founder

What do travellers really want?

What do travellers really want? To be a “Local Tourist”

Easy of discovery across top attractions & hidden gems

Local tourist

Personalised recommendations

Local tourist

Seamless booking experience

Local tourist

Tours & Activities

Industry US $135B

sector

Growing faster

than total travel market

3rd

largest travel segment

Less than 20%

avg online share

Source: Phocuswright’s Global Travel Activities 2014-2020: Tours & Activities Come of Age

Why Musement?

Local wherever you are.

Our vision

Musement helps people discover and enjoy experiences which are relevant for them and that they would not have the time to discover and/or the chance to access, wherever they are.

25k

Activities available

110+

Staff members

70

Countries covered

1.1k

Cities covered

70%

E-tickets

Company overview

Coverage numbers refer to transaction business only

Our team

110+ people coming from 16 different countries and with startup + online travel experience

CEO

Alessandro Paolo

VP of Offer

Claudio

COO

Fabio

CTO

Luis

CMO Triposo CEO, CBO

Nishank

Head of analytics at Shiny, Chief Data Officer at iProspect (Aegis Media) Founded a publishing house, sold it to LT Media. Head of content at Fastweb and DeAgostini Bain, then Fastweb startup, CEO Of VOD operator, 35M€, 70 people Worked at Fastweb, ClassicaTV, managed ecommerce for LaScala. Promoted art exhibitions globally

Trade Marketing

Andrea

Head of Paid Media

Lucia

Head of SEO

Lidia

Online Partnership

Adrien

Country Manager SP

Letizia

Product Manager

Andrei

Great technology stack

We have built a state-of-the-art infrastructure platform that is significantly faster and better than our competitors.

Products categories available

Largest range of segments available on the market

Museums & exhibitions Attractions & monuments Sport events Bike tours Water activities Golf holidays Hiking Adrenaline rush City tours Day trips & excursions Musicals Food & winery tours Cruises & boat tours Bus tours Helicopter & balloon Marathons

Product differentiation

Across different segments such as marathons, football games, Formula 1,… Made by local experts employed by Musement around specific themes Not necessarily bundled with a tour, also with same- day availability Connected to access control systems: access attractions with your smartphone

Recurring or unique Strong reasons to travel Better conversion Skip-the-line experience High marginality, up to >50% >150 activities available Purchase near an attraction Agreements w/ intl. attractions

Stand-alone tickets Special events Musement Products E-Tickets

Generate more revenues with personalization and dynamic pricing

Recommendation engine

Real-time product bundling

Targeted recommendation system based on user interests and behaviour

Dynamic pricing

Machine learning pricing system based on real time availability and user profile

Smart travel content

Power personalized itineraries, destination content and local experiences suggestion based on target audience

Inventory growth

Leaders in Southern Europe with strong supply growth in other regions

API integration hub

Musement has more API integrations than anyone else. Period.

>50 APIs integrated 1 new API live every 3 weeks 70% of E-tickets - 90% expected by 2018 Ability to deliver QR code, barcode and vouchers instantly.

300 950 2.000 25.000 35.000 45.000 1.000 5.000 28.000 100.000 150.000 230.000

50000 100000 150000 200000 250000 2014 2015 2016 2017 2018 2019

Musement's inventory growth

Curated products online Accessible inventory B2B

Musement for business

The combination of 3 powerful elements:

CONTENT INTELLIGENCE MONETIZATION

• Destination content
• Multilanguage
• Audio, video, VR
• Offline mode
• ....
• Scores, tags
• Smart recommendation engine
• Similarity algorithms
• Recommandations
• ...
• Tours & activities portfolio
• Ticketing
• Integration suite: API, white-

label, widgets...

Musement for business

Our business solutions available for you to integrate tours, activities and content on your platform:

API WHITE-LABEL I-FRAME WIDGET CONTENT

Musement for business

Our business solutions available for you to integrate tours, activities and content on your platform:

CONVERSION ENGAGEMENT REVENUES

Display smart content and targeted data about destinations to increase your conversion-rate Empower your platform with innovative features based on high-end technology and machine learning to inspire your users and engage with them Enable travel activities booking to monetize your traffic and generate additional revenues with our seamless integration suite

Ready to use technology

Integrate our smart recommendation engines to engage with your audience

Day plans already prepared with activities, food, sightseeing & more

Custom day plans Local score & highlights

Key insights and information about a location and surroundings

City walks

Creates walks paths from a specific location based on available time

Sell tickets from your platform with no tech effort

Storefront ticketing

Seamless booking experience on partners’ platform Instant set-up: build your own storefront in less than 10min Customise it to fit your business needs:

• Single or multi-event
• Filtering parameters to display specific product categories
• Access to live reporting dashboard

Order Box Single Event Multi-event

Barcolana 2017 Fondo Ambiente Vinum Alba Fiera del tartufo

Dedicated landing page

Google Trips

A travel app by Google to plan and organize trips in just minutes.

Google Trips uses Musement to inspire their users on local activities and provide a seamless booking experience.

Dedicated discounts have been created for Google Trips users who are then redirected to Musement product pages.

Hotels.com partnership*

Triposo to power its in-app travel guide

Hostelworld

The leading global hostel booking platform with 33,000 properties listed across >170 countries

Full white-label with links from pre-trip emails to inspire their users on things-to-do in destination.

Dedicated landing pages with selected activities matching with their users’ profile.

Best Western

It operates about 4,200 hotels and motels around the world.

Integration of Musement tours & activities within Best Western Messenger chatbot.

Full API integration to provide a seamless experience to their guest inspiring them about local activities.

Travelport

The largest GDS worldwide enabling travel providers, travel agencies, corporations to search, share, buy and sell travel.

Travelport uses Musement API to enable their thousands of travel partners using their system to buy travel activities.

Trenitalia

The main train operator in Italy. It offers national rail transport in Italy and international connections.

Trenitalia inspires its travellers with Musement via integration of a white- label on their site + marketing integrations within all pre-departures emails as well as banners on on- board screens.

Thank you!