SLIDE 1 PATA Destination Marketing Forum 2019
Redefining a Destination – Reviving the past to reimaging the future
Session 2: The Case for Universal Design
Pattaya Thailand
29 November 2019
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u 180 signatories to Convention (Thailand - 30 March 2007) u
96 signatories to Optional Protocol
u 162 ratifications of the Convention (Thailand - 29 July 2008) u
94 ratifications of Optional Protocol
UN Convention on Rights of Persons with Disabilities (CRPD) Sep 2019 update
SLIDE 3 Article 2 UN-CRPD
Definition - Universal Design
"Universal Design" means the design of products, environments, programmes & services to be usable by all people to the greatest extent possible without the need for adaptation or specialized design
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SLIDE 4 Article 30 UN-CRPD
Addresses cultural life, recreational activities, entertainment and sports
u Requires States parties to take all appropriate measures to
assure that people with disabilities have access, in terms of equal opportunities, to locations providing a service or cultural events, such as theaters, museums, cinemas, libraries and tourism services, and, as far as possible have access to monuments and sites of national cultural importance
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SLIDE 5 Major Considerations
uConsumers - Inclusive & Universal
v People with Disabilities
v Mobility Impaired v Vision Impaired v Hearing & Speech Impaired v Intellectually Impaired
v Seniors / Older Persons v Family with young children
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People with Disabilities - Global
- estimated 15% of the world's population has a
disability
- more than one billion people with special needs
worldwide
- an estimated 80% live in developing countries
(Source: WHO Report, 2011)
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Aging Population - Global
10 20 30 40 50 China Thailand Singapore Republic of Korea Japan Asia Australia/New Zealand Northern America Europe Percentage 2050 2025 2005
Percentage of population aged 60 years
- r over in 2005, 2025 and 2050
(Source: UN-ESCAP Statistical Book 2008)
SLIDE 8 Inclusion & Universal Design
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Universal Accessibility
SLIDE 9 Who will benefit from universal accessible environment
40%+ of the population
(Source: Roland Wildberg, Hospitality, Hotel and Travel News, International Tourism Board, 2009)
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Economic Benefits
u 15% population with disabilities u 38.28 million travelers visited Thailand (2018) u 15% of travelers = 5.7 million travelers with disabilities u Even 1% = 57,000 visitors with disabilities to Thailand u US$160.00 avg. spending per person/day + Companion u The average stay about 9.5 days u $160/day x 2 persons x 9.5 days = US$3,040 x 57,000
u US$173.28million for 1% visitors with disabilities
SLIDE 11 Major Destination Considerations
u Accessible Hardware
v Infrastructure (air, sea, land) v Built Environment v Transportation v ICT - Communication
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SLIDE 12 Major Destination Considerations
u Inclusive Software
v Services (air, sea, land) v Policies v Procedures v Staff Training
v Disability Awareness & Sensitivity
v Travel Agency & Tour Operators
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SLIDE 13 Accessible and Inclusive Tourism
leave NO ONE behind
Accessible
SLIDE 14 Experiences & Expectations
u Infrastructure u Accommodation u Transportation u Tourist Attractions, Entertainment & Culture u Safety of Places to Visit u Cities that offered Better Accessibility u Acts of Prejudice & Reactions
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Barriers: Built Environment
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Barriers: Built Environment
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Barriers: Built Environment
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Barriers
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Dangers to Vision Impaired Persons
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Barriers in Pubic Transport
SLIDE 21 v Principle 1: Equitable Use v Principle 2: Flexibility in Use v Principle 3: Simple and Intuitive Use v Principle 4: Perceptible Information v Principle 5: Tolerance for Error v Principle 6: Low Physical Effort v Principle 7: Size & Space for Approach & Use
Seven Principles of Universal Design
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Transport to / from Airport
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Transport to/from Airport
Rehabus Service (119 vans)
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Paratransit Buses
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Accessible External Environment
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Accessible Accommodation
u Hotels u Resorts u Serviced Apartments u Guest Houses u Hostels u Camping Grounds u Compounds
SLIDE 29 Accommodation - Hotel
Accessible Hotel Features
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Accessible Hotel Room
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Accessible Bathroom
SLIDE 32 Accessible Tourist Venues
Places of Visits / Sites
u Public Buildings & Spaces u Museums u Sports & Recreation Facilities u Historic & Cultural Sites u Parks & Gardens u Exhibitions, Fairs &
Entertainment
Places of Visits / Sites
u Shopping & Commercial Centres u Theatres & Concert Halls u Zoos & Safaris u Beaches & Resorts u Country Parks u Theme & Amusement Parks
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Inclusive Tourist Attractions
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Inclusive Public Toilet
SLIDE 35 u Takayama - Japan u Bali - Indonesia u Pattaya - Thailand u Barcelona - Spain
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Accessible Tourism Destinations
SLIDE 36 Actions to Promote Accessible Inclusive Tourism
uImprovement of Existing Facilities
v Conduct access audits / surveys v Identify areas for improvements v Prepare & Implement retrofitting programme v Obtain Accreditation and Certification v Review & Monitor outcomes v Feedback from Consumers
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Summer Destinations
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Summer Activities
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SLIDE 47 Thank you
Deputy Vice-President Rehabilitation International
Asia Pacific
Advisor Asia Pacific Network on Accessible Tourism (APNAT) Architect & Access Consultant UDA Consultants Ltd
Hong Kong
jkuda@netvigator.com
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