Atlantic Canada Trails Association Are you on the right path? - - PowerPoint PPT Presentation
Atlantic Canada Trails Association Are you on the right path? - - PowerPoint PPT Presentation
Atlantic Canada Trails Association Are you on the right path? Destination Trail Assessment What makes a Trail a Destination? Destination Means Travel Within the province (90 minutes + by car) = $ From adjacent provinces = $00 From
What makes a Trail a Destination?
Destination Means Travel
- Within the province (90 minutes + by car) = $
- From adjacent provinces = $00
- From other parts of North America = $000
- From overseas = $0000
A Destination Trail has…
- Lure
- destination appeal
- Experience
- WOW
- Lasting impressions
- word of mouth
- ie will propogate its appeal in the market
ACT Destination Assessment Tool (ADAT)
- Evaluates the whole trail experience (from beginning to end)
- Measures the destination potential of the trail product …
potential to be a lure, a WOW experience and create lasting impressions for the visitor.
- Provides information (to trail operators) on how to enhance
the quality of the trail experience
Measurement criteria
- Trip planning
- Finding the trail
- Arrival
- On the trail
- Experience (highlights of the trail).
- Amenities and tourism services
Web site
A destination trail should offer clear and comprehensive information and planning tools to the prospective visitor.
Finding the Trail
Clear information and good way-finding (road signage etc.) should be provided to enable visitors to easily find the entrance to the trail.
Entry Point
Clear, well-designed trail signs should be located at each entry. Ideally, signs should include an accurate map of the trail
On the Trail
Navigation
A destination Trail should provide adequate trail navigation tools to ensure that the trail route is clear to all users.
Trail Conditions - hiking
Trails should be in good condition, with a hard stable surface and generally dry, free of erosion, clear of windfalls and debris. Trail construction and maintenance should be sensitive to ecological and aesthetic factors.
Cycling
Design - features
A high quality, multi-dimensional trail design that highlights the most interesting and extraordinary features of the natural and cultural landscape.
Design - Innovation
Design - Environment
Design - Safety
Design - Interpretation
Experience
A destination trail should have a brand or theme consistent with the attributes of the region and be consistent with key tourism themes of the province.
Natural Features
A destination trail features and includes panoramic view-planes and a diversity of landscapes, extra-ordinary geographic features and recognized natural phenomena.
Cultural features
A destination trail may be associated with a distinct cultural or historic theme and includes cultural and historic features and attractions.