Consumer confidence in Atlantic Canada reaches record low. Source: - PowerPoint PPT Presentation

Consumer Sentiment – The Impact of COVID-19 0

Consumer confidence in Atlantic Canada reaches record low. Source: Narrative Research’s Atlantic Quarterly : (phone survey n=1,500) 1

Consumer Confidence Index Atlantic Canada 120.0 110.0 100.0 9/11 Iraq 90.0 Budget Gas Energy Prices 80.0 Great Stagnant Economy 77.7 Recession Global Pandemic 70.0 F 99 M 00 A 01 N 02 F 04 M 05 A 06 N 07 F 09 M 10 A 11 N 12 F 14 M 15 A 16 N 17 F 19 M 20 2 F = February; M = May; A = August; N = November.

Consumer Confidence Index Nova Scotia 120.0 Election of McNeil 110.0 government 100.0 90.0 Shipyard announcement 80.0 78.7 70.0 F 99 M 00 A 01 N 02 F 04 M 05 A 06 N 07 F 09 M 10 A 11 N 12 F 14 M 15 A 16 N 17 F 19 M 20 3 F = February; M = May; A = August; N = November.

Consumer Confidence Index Nova Scotia vs. Halifax 120.0 Election of McNeil 110.0 government 100.0 90.0 Shipyard announcement HFX, 80.4 80.0 NS, 78.7 NS HFX 70.0 F 99 M 00 A 01 N 02 F 04 M 05 A 06 N 07 F 09 M 10 A 11 N 12 F 14 M 15 A 16 N 17 F 19 M 20 4 F = February; M = May; A = August; N = November.

Consumer Confidence Index By Province 120.0 110.0 100.0 90.0 NB, 80.8 80.0 NS, 78.7 PE, 77.7 NL, 71.4 70.0 60.0 PE NB NS NL 50.0 F 99 M 00 A 01 N 02 F 04 M 05 A 06 N 07 F 09 M 10 A 11 N 12 F 14 M 15 A 16 N 17 F 19 M 20 5 F = February; M = May; A = August; N = November.

The pandemic is deemed to pose a serious financial threat to personal finances. Source: Narrative Research’s East Coast Voice Online Panel : (n=1,573) 6

28% of households have applied for financial assistance program 7 7 7

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Negative Employment Impact Nova Scotia Halifax N=841 N=583 39% 33% 9 9 9

Canadians’ behaviors in the coming weeks and months will clearly be impacted by the pandemic. Without a sustained period of no new COVID-19 cases in their province or a vaccine being available, Canadians are not willing to engage in several activities. Source: Narrative Research partnered with Logit’s National Online Panel : (n=1,230) 10

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Consumers are generally supportive of the pace of opening businesses / services. Source: Narrative Research partnered with Logit’s National Online Panel : (n=1,230) 14

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Changes are anticipated in how we permanently do things. 19

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