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“Consum er Choice” Presentation to AB 1 2 9 6 Stakeholder W orkgroup
Betsy I m holz Consum ers Union May 1 0 , 2 0 1 2
Consum er Choice Presentation to AB 1 2 9 6 Stakeholder W orkgroup - - PowerPoint PPT Presentation
Consum er Choice Presentation to AB 1 2 9 6 Stakeholder W orkgroup - - PowerPoint PPT Presentation
Consum er Choice Presentation to AB 1 2 9 6 Stakeholder W orkgroup Betsy I m holz Consum ers Union May 1 0 , 2 0 1 2 Literature review findings Less is more choice overload is paralyzing Interventions can help:
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Literature review findings
Less is more –– choice overload is paralyzing
Interventions can help:
Customized decision aids Standardized information Displaying and symbols “Just-in-time information”/layering
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Display information
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Massachusetts Health Connector
Website accessed May 7, 2012
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Massachusetts Health Connector
Website accessed May 7, 2012
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Website accessed May 7, 2012
Massachusetts Health Connector
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Recom m endations
- Manageable number of plan choices
- “Plan Chooser” decision aids
- Standardized key information
- Layered, trustworthy information
- Consumer assistance
- Ongoing consumer testing
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Betsy I m holz
Special Projects Director Consumers Union 1535 Mission Street San Francisco, CA 94103 Telephone: 415-431-6747x125 Fax: 415-431-0906 Email: bimholz@consumer.org