FOCUS-BALKANS F ood Consume r Sc ie nc e in the Balkan F r - PowerPoint PPT Presentation

FOCUS-BALKANS F ood Consume r Sc ie nc e in the Balkan F r ame wor ks, Pr otoc ols and Ne twor ks for a be tte r knowle dge of food be haviour s A Research EU-Programme funded through the FP7 Duration: 3 years Begin: 1.1.2008 Dr Dominique Barjolle, ETHZ, Switzerland Co-ordinator 1

F unding sc he me : Colla bora tive proje c t Supporte d by E U a nd Assoc ia te d Countrie s Croa tia , the F orme r Yug osla v Re public of Ma c e donia a nd Se rbia (13 June , 2007) Switze rla nd (25 June , 2007) Monte ne g ro (17 De c e mbe r 2007 a nd 25 Ja nua ry, 2008) Bosnia & He rze g ovina - 24 Nove mbe r, 2008 Alba nia , T urke y, Isra e l, Norwa y, Ic e la nd a nd L ie c hte nste in, F a roe Isla nds All le g a l e ntitie s e sta blishe d in the se Assoc ia te d Countrie s a re e lig ible for funding on the sa me footing a s le g a l e ntitie s from the Me mbe r Sta te s. 2

F OCUS BAL KANS Re se a rc h Prog ra m E xpe c te d impac ts De te rmina tion of c onsume r be ha viours in the We ste rn Ba lka n Re g ion Inc re a se d dia log ue be twe e n c onsume rs a nd food produc e rs, inc luding industry E nha nc e d c oope ra tion in the a re a of c onsume r sc ie nc e with E U Contribution to c onsume r polic y ma king in the a re a s re la te d to he a lth, nutrition a nd food sa fe ty 3

Ge ne ra l Obje c tive of F OCUS- BAL KANS T o impr ove c ompe te nc ie s and unde r standing in the fie ld of food c onsume r sc ie nc e in the Balkan c ountr ie s Strong e r pa rtic ipa tion of WBC sc ie ntists in E urope a n proje c ts re la te d to food c onsume r sc ie nc e in a n inc re a se d numbe r of public a tions re la te d to food c onsume r sc ie nc e in sc ie ntific journa ls 4

F ood c onsume r sc ie nc e Re se a rc h on • how c onsume rs be ha ve a nd re a c t ? • wha t a re the ir e xpe c ta tions a nd ne e ds ? in the c onte xt of how the y a re influe nc e d by ma rke tpla c e institutions a nd c ommunitie s. Consume r sc ie nc e dra ws from fie lds suc h a s e c onomic s, soc iolog y, psyc holog y, la w a nd busine ss (e sp. ma rke ting ma na g e me nt) Ma jor a re a s of c onsume r sc ie nc e : c onsume r be ha vior, house hold fina nc e , a nd c onsume r prote c tion. 5

Why is c onsume r sc ie nc e importa nt ? E a ting is one of the vita l a c tivity F ood Inta ke both in qua ntity (food se c urity) a nd qua lity (food sa fe ty) a re ma jor polic y c onc e rns Consume r should be the ma in drive r of the ma rke t ... IN F ACT , the re a re importa nt obsta c le s in the informa tion proc e sse s be twe e n produc e rs a nd c onsume rs F ood Consume r sc ie nc e inte nds to e xplic it the ne e de d informa tion for a be tte r ma rke t func tioning 6

Wha t we a sse ss a s pa tte rns of food c onsumption in the Ba lka n c ountrie s Ba lka n c ountrie s a re Me dite rra ne a n c ountrie s F r uit e ate r s, a lot of tr aditional pr oduc ts, e njoy home made dishe s, take time to e at, lowe r c onc e r n ye t for or ganic food than in the Nor the r n E ur ope T he se c ountrie s a re in a n e c onomic tra nsition, but a lso in a soc ia l a nd c ultura l tra nsition, so the c onsume rs ha bits a nd e xpe c ta tions a re c ha ng ing fa st Ag ric ulture a nd F ood industry a re importa nt se c tors 7

Pa rtic ula ritie s Influe nc e of the supe rma rke ts is le ss importa nt tha n g re e n ma rke t/ se lf- c onsumption in food c onsumption Consume r’s life style s a re strong ly influe nc e d by “We ste rn” pe rspe c tive s a nd industry (for e x. he a lth c onc e rns) F ood sa fe ty re g ula tions influe nc e the stra te g ie s of re ta ile rs a nd the re fore of the industry of a g ric ulture 8

Our Philosophy The research, training and networking activities are interlinked and have strong synergies • 4 re se a rc h on nic he ma rke ts plus one qua ntita tive surve y ha ve syste ma tic a lly be e n c onduc te d by WBC pa rtne rs • 6 tra ining s ha ve be e n org a nise d for ke y re se a rc h org a nisa tions in the WBCs • 2 ope n se mina rs bring tog e the r a wide r spe c trum of sta ke holde rs inc luding food supply c ha ins re pre se nta tive s a nd polic y- ma ke rs. • Se tting - up of the “Ba lka n Ne twork for F ood Consume r Sc ie nc e ”, whic h se e ks to stimula te re g iona l a nd inte rdisc iplina ry c o- ope ra tion. 9

4 topic s for Consume r a nd Ma rke t Re se a rc h • Consume r study imple me nta tion for fruits a nd nutrition ba la nc e • Consume r study imple me nta tion for produc ts with he a lth c la ims • Consume r e xpe c ta tions towa rds org a nic produc ts • Consume rs’ a ttitude s, e xpe c ta tions a nd be ha viours towa rds tra ditiona l food 10

E duc a tiona l Prog ra mme Building - up the c ompe te nc e s in the public org a nisa tions, priva te e nte rprise s a nd NGO’s re g a rding the unde rsta nding of c onsume r food c hoic e s a nd be ha viours 11

Disse mina tion of the re sults Spre a ding out in the Ba lka n c ountrie s knowle dg e c onc e rns a wa re ne ss T hroug h public a tions, we bsite a nd ne wsle tte rs www.foc us- ba lka ns.org 12

Ne twork (whic h will be a c tive a fte r the e nd of the proje c t) De ve lopme nt of a ne twork of – unive rsitie s – institute s – hig h sc hools – c onsume r a ssoc ia tions – NGOs – priva te e nte rprise s – othe r inte re ste d org a nisa tions a c tive in the fie ld of c onsume r sc ie nc e re la te d to food 13

Pa rtne rs ETHZ, SWITZERLAND SEEDEV, SERBIA (coord.) IPSOS Strategic Marketing, SERBIA AGRIDEA, SWITZERLAND University of Belgrade, SERBIA GEM, FRANCE University of Zagreb, CROATIA RIHP, FYRoM E COZE PT , GE RMANY University of Lubjljana, SLOVENIA LEI, The NETHERLANDS University of Banja Luka, BIH VETAGROSUP, FRANCE IPH MNE, MONTENEGRO University of New Castle, UK University of PARMA, ITALY 14

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T ha nk you for your a tte ntion ba rjolle @e thz.c h www.foc us- ba lka ns.org 17