FOCUS-BALKANS F ood Consume r Sc ie nc e in the Balkan F r - - PowerPoint PPT Presentation

1

FOCUS-BALKANS

F

• od Consume r

Sc ie nc e in the Balkan F r ame wor ks, Pr

• toc ols and Ne twor

ks for a be tte r knowle dge of food be haviour s

A Research EU-Programme funded through the FP7

Duration: 3 years Begin: 1.1.2008 Dr Dominique Barjolle, ETHZ, Switzerland Co-ordinator

2 F unding sc he me : Colla bora tive proje c t Supporte d by E U a nd Assoc ia te d Countrie s

Croa tia , the F

• rme r Yug osla v Re public of Ma c e donia a nd Se rbia

(13 June , 2007) Switze rla nd (25 June , 2007) Monte ne g ro (17 De c e mbe r 2007 a nd 25 Ja nua ry, 2008) Bosnia & He rze g ovina - 24 Nove mbe r, 2008 Alba nia , T urke y, Isra e l, Norwa y, Ic e la nd a nd L ie c hte nste in, F a roe Isla nds All le g a l e ntitie s e sta blishe d in the se Assoc ia te d Countrie s a re e lig ible for funding on the sa me footing a s le g a l e ntitie s from the Me mbe r Sta te s.

3

F OCUS BAL KANS Re se a rc h Prog ra m

E xpe c te d impac ts

De te rmina tion of c onsume r be ha viours in the We ste rn Ba lka n Re g ion Inc re a se d dia log ue be twe e n c onsume rs a nd food produc e rs, inc luding industry E nha nc e d c oope ra tion in the a re a of c onsume r sc ie nc e with E U Contribution to c onsume r polic y ma king in the a re a s re la te d to he a lth, nutrition a nd food sa fe ty

4

Ge ne ra l Obje c tive of F OCUS- BAL KANS

T

• impr
• ve c ompe te nc ie s and

unde r standing in the fie ld of food c onsume r sc ie nc e in the Balkan c ountr ie s

Strong e r pa rtic ipa tion of WBC sc ie ntists in E urope a n proje c ts re la te d to food c onsume r sc ie nc e in a n inc re a se d numbe r of public a tions re la te d to food c onsume r sc ie nc e in sc ie ntific journa ls

5

F

• od c onsume r sc ie nc e

Re se a rc h on

• how c onsume rs be ha ve a nd re a c t ?
• wha t a re the ir e xpe c ta tions a nd ne e ds ?

in the c onte xt of how the y a re influe nc e d by ma rke tpla c e institutions a nd c ommunitie s. Consume r sc ie nc e dra ws from fie lds suc h a s e c onomic s, soc iolog y, psyc holog y, la w a nd busine ss (e sp. ma rke ting ma na g e me nt) Ma jor a re a s of c onsume r sc ie nc e : c onsume r be ha vior, house hold fina nc e , a nd c onsume r prote c tion.

6

Why is c onsume r sc ie nc e importa nt ?

E a ting is one of the vita l a c tivity

F

• od Inta ke both in qua ntity (food se c urity) a nd qua lity (food sa fe ty)

a re ma jor polic y c onc e rns

Consume r should be the ma in drive r of the ma rke t ... IN F ACT , the re a re importa nt obsta c le s in the informa tion proc e sse s be twe e n produc e rs a nd c onsume rs F

• od Consume r sc ie nc e inte nds to e xplic it the

ne e de d informa tion for a be tte r ma rke t func tioning

7

Wha t we a sse ss a s pa tte rns of food c onsumption in the Ba lka n c ountrie s

Ba lka n c ountrie s a re Me dite rra ne a n c ountrie s

F r uit e ate r s, a lot of tr aditional pr

• duc ts, e njoy

home made dishe s, take time to e at, lowe r c onc e r n ye t for

• r

ganic food than in the Nor the r n E ur

• pe

T he se c ountrie s a re in a n e c onomic tra nsition, but a lso in a soc ia l a nd c ultura l tra nsition, so the c onsume rs ha bits a nd e xpe c ta tions a re c ha ng ing fa st Ag ric ulture a nd F

• od industry a re importa nt se c tors

8

Pa rtic ula ritie s

Influe nc e of the supe rma rke ts is le ss importa nt tha n g re e n ma rke t/ se lf- c onsumption in food c onsumption Consume r’s life style s a re strong ly influe nc e d by “We ste rn” pe rspe c tive s a nd industry (for e x. he a lth c onc e rns) F

• od sa fe ty re g ula tions influe nc e the stra te g ie s of

re ta ile rs a nd the re fore of the industry of a g ric ulture

9

Our Philosophy The research, training and networking activities are interlinked and have strong synergies

• 4 re se a rc h on nic he ma rke ts plus one qua ntita tive surve y

ha ve syste ma tic a lly be e n c onduc te d by WBC pa rtne rs

• 6 tra ining s ha ve be e n org a nise d for ke y re se a rc h
• rg a nisa tions in the WBCs
• 2 ope n se mina rs bring tog e the r a wide r spe c trum of

sta ke holde rs inc luding food supply c ha ins re pre se nta tive s a nd polic y- ma ke rs.

• Se tting - up of the “Ba lka n Ne twork for F
• od Consume r

Sc ie nc e ”, whic h se e ks to stimula te re g iona l a nd inte rdisc iplina ry c o- ope ra tion.

10

4 topic s for Consume r a nd Ma rke t Re se a rc h

• Consume r study imple me nta tion for fruits a nd

nutrition ba la nc e

• Consume r study imple me nta tion for produc ts with

he a lth c la ims

• Consume r e xpe c ta tions towa rds org a nic

produc ts

• Consume rs’ a ttitude s, e xpe c ta tions a nd

be ha viours towa rds tra ditiona l food

11

E duc a tiona l Prog ra mme

Building - up the c ompe te nc e s in the public org a nisa tions, priva te e nte rprise s a nd NGO’s re g a rding the unde rsta nding of c onsume r food c hoic e s a nd be ha viours

12

Disse mina tion of the re sults

Spre a ding out in the Ba lka n c ountrie s knowle dg e c onc e rns a wa re ne ss T hroug h public a tions, we bsite a nd ne wsle tte rs www.foc us- ba lka ns.org

13

Ne twork (whic h will be a c tive a fte r the e nd of the proje c t)

De ve lopme nt of a ne twork of

–unive rsitie s –institute s –hig h sc hools –c onsume r a ssoc ia tions –NGOs –priva te e nte rprise s –othe r inte re ste d org a nisa tions

a c tive in the fie ld of c onsume r sc ie nc e re la te d to food

14

Pa rtne rs

ETHZ, SWITZERLAND (coord.) AGRIDEA, SWITZERLAND GEM, FRANCE

E COZE PT , GE RMANY

LEI, The NETHERLANDS VETAGROSUP, FRANCE University of New Castle, UK University of PARMA, ITALY SEEDEV, SERBIA IPSOS Strategic Marketing, SERBIA University of Belgrade, SERBIA University of Zagreb, CROATIA RIHP, FYRoM University of Lubjljana, SLOVENIA University of Banja Luka, BIH IPH MNE, MONTENEGRO

15

16

17

T ha nk you for your a tte ntion

ba rjolle @e thz.c h www.foc us- ba lka ns.org