WP 10 Training FOCUS BALKANS Training 6 FOCUS BALKANS Training 6 - - PowerPoint PPT Presentation

WP 10 Training FOCUS BALKANS Training 6 FOCUS BALKANS Training 6 DEFINING OBJECTIVES AND CURRICULA DEFINING OBJECTIVES AND CURRICULA

Meeting 7 Belgrade 13th October 2010. Belgrade 13

October 2010.

Programme of the working session

• Draft presentation of proposals for T6

15 min

• Discussion in working groups

45 min

• Plenary decision about final program

30 min

1st week of February, Serbia WBC food consumer behavior: interpretation of results

Approach

Target audience: All consortium partners who were involved in data gathering, analyzing, All consortium partners who were involved in data gathering, analyzing, reporting + researchers and the professionals who are experienced in research. Learn from what you did and reflect on it. Learn from what you did and reflect on it. Ideas for further research Ideas for new articles

Objective Training 6 - proposal

GENERAL: GENERAL: To facilitate the FB partners and members of the network gaining skills and knowledge for interpreting research results to improve publishing efforts and dissemination effects related to WBC food consumers behavior.

Approach Training 6

Analysis Synthesis Analysis

• Seeing patterns
• Organization of different parts

Synthesis

• Use known ideas to create new
• Generalize from the given facts
• Organization of different parts
• Recognition of hidden meanings
• Identification of components
• Generalize from the given facts
• Relate knowledge from several areas
• Predict and draw conclusions

Evaluation Evaluation

Specific objectives - proposal

For participants to : For participants to :

• 1. Reflect on lessons learned about food consumer behavior in WBCs
• 2. Explore the challenges of cross cutting issues (safety, supply chain

development, WBC lifestyle), for analyzing food consumer behavior in development, WBC lifestyle), for analyzing food consumer behavior in WBC

• 3. Evaluate and learn from the use of qualitative and quantitative methods in
• 3. Evaluate and learn from the use of qualitative and quantitative methods in

Focus Balkans

• 1. Reflect and draw lessons learned about determinants of food

consumers behavior in WBCs Two last step of the stepwise approach 9 Discussion and conclusions 10.Implications 10.Implications How to use/apply the results – links among qualitative and quantitative data How to translate results finding to implications How to apply the implications, which would be media, target group, How to apply the implications, which would be media, target group,

• Connect, classify, analyze, explain….

Application of theories/models that we have learned about in interpretation interpretation

Food choice Personal food system (Connors et al.2001) Personal food system (Connors et al.2001) Health behavior e.g.

• Theory of planned behavior
• Theory of planned behavior
• The health belief model

Individual and collective change e.g. Individual and collective change e.g.

• Precaution adoption process model
• Transtheoretical model of behavioral change

Quality perception e.g

• Quality guidance model
• Total food quality model
• Total food quality model

Perspectives: WBC partners and experts also (out of consortium?)

who could be involved as trainers…

Expert of the field or food in general Stimulate reflection in contrast to the EU perspective (other European projects) WBC partners and experts also (out of consortium?) Policy and companies (open seminar?) Recommendations related to policy, consumer rights, business sector

• 1. Explore the challenges of cross cutting issues (food safety, supply
• 1. Explore the challenges of cross cutting issues (food safety, supply

chain transformations, WBC lifestyle, transition), for analyzing food consumer behavior in WB Presentation of external experts (Dorit Nitzan for example for food safety, nutrition and health) nutrition and health) WP leaders highlighting main relevant points Exercise in form of workshop Exercise in form of workshop

Trends in WBC food consumption Trends in WBC food consumption

Invite a trend watcher (socio economic trends, general consumption, food Invite a trend watcher (socio economic trends, general consumption, food etc.) Identify the trends and patterns in FCS in WBC Identify the trends and patterns in FCS in WBC

Lifestyles and links to WBC food consumption

attempt to use the quantitative and qualitative data of FB to make some generalizations related to food consumption styles in WBCs

Styles of consumption regarding food Styles of consumption regarding food

1

Sinus B1 Established Sinus C12

higher 1

Sinus B12 Post-Materialists Sinus B2 C12 Modern Performers Sinus A12

Conservatives

higher

2

Sinus C2 Experimentalists Sinus B2 New Middle Class Sinus A23 Traditionals

middle

Sinus C2

Experimentalisten 7%

Sinus B3

3

Sinus BC3 Hedonists Traditionals

lower

Sinus B3 Materialists

3

Hedonists

lower

Social

A C B

Social Status Basic Values

A Traditionals C Leading edge

Source: 3SC Trend- and Milieuresearch 2001, n = 2047

B Mainstream

13

Source: 3SC Trend- and Milieuresearch 2001, n = 2047

• 3. Evaluate and learn from the use of qualitative and quantitative

methods in Focus Balkans Reflection on the used methods – lessons learned methods in Focus Balkans Reflection on the used methods – lessons learned Presenting new models for interpretation of data

Additional aspects

Training on skills related to preparation and presentation of scientific articles? Training on skills related to preparation and presentation of scientific articles? Perspective of multi disciplinary approach, how could it be applied better Perspective of multi disciplinary approach, how could it be applied better

Additional aspects

Training on skills related to preparation and presentation of scientific articles? Training on skills related to preparation and presentation of scientific articles? Perspective of multi disciplinary approach, how could it be applied better Perspective of multi disciplinary approach, how could it be applied better Working on quantitative data, adding to the qualitative results Vision through cross cutting issues Vision through cross cutting issues Comparasment with EU and other WBC projects Making policy recommendations

T6 Questions for working groups:

What benefit do you expect from the last training? General comments and suggestions General comments and suggestions Review and think of improvements with regard to

• bjectives,
• bjectives,
• topics,
• approach
• target audience
• target audience

Are these the most interesting cross cutting issues? Which others? Any suggestions for interesting/useful approach to discussing the cross cutting issues? Any suggestions for interesting/useful approach to discussing the cross cutting issues? Define other topics /issues what you would like to involve Your proposals for the trainers