Communications Update Circuit Trails Coalition Semi-Annual Meeting - - PowerPoint PPT Presentation

▶
communications update
SMART_READER_LITE
LIVE PREVIEW

Communications Update Circuit Trails Coalition Semi-Annual Meeting - - PowerPoint PPT Presentation

Aug 28, 2022 42 likes •327 views

Communications Update Circuit Trails Coalition Semi-Annual Meeting May 2017 Quick Refresher Objectives Raise awareness of Circuit Trails vision Increase use of existing trails Drive support for trails among influencers,

slide-1
SLIDE 1
slide-2
SLIDE 2

Communications Update

Circuit Trails Coalition Semi-Annual Meeting

May 2017

slide-3
SLIDE 3
  • Objectives
  • Raise awareness of Circuit Trails’

vision

  • Increase use of existing trails
  • Drive support for trails among

influencers, officials

  • Recognize accomplishments

Quick Refresher

slide-4
SLIDE 4
  • Opening Day for Trails
  • Trail Openings
  • Media coverage
  • Social media growth

Looking Back

slide-5
SLIDE 5
  • Official opening of trail season
  • Part of a national effort
  • 10+ events across the region
  • Hundreds to thousands of trail lovers across the region

Opening Day for Trails

slide-6
SLIDE 6

Opening Day for Trails

slide-7
SLIDE 7

Opening Day for Trails

slide-8
SLIDE 8

Opening Day for Trails

slide-9
SLIDE 9

Opening Day for Trails

slide-10
SLIDE 10

Trail Openings

  • Chester Creek Trail
  • Bartram’s Mile
slide-11
SLIDE 11
slide-12
SLIDE 12

Media Results

slide-13
SLIDE 13
slide-14
SLIDE 14
slide-15
SLIDE 15
slide-16
SLIDE 16
slide-17
SLIDE 17
  • Facebook – 4,347 page likes

9.9% increase since November

  • Twitter – 927 followers

25.1% increase since November

  • Instagram – 1,044 followers

43.4% increase since November

Social Media

Facebook is the #2 referral source to the website behind Google

slide-18
SLIDE 18

Website

  • Big traffic increases
  • 81% increase in traffic over the same

period last year

slide-19
SLIDE 19

What’s Ahead?

  • Tools – owned, earned, shared & paid

media

  • Desksides
  • Op-eds
  • Blogs, newsletters
  • Social media
  • Swag
  • Transit signage
  • 6ABC partnership
  • Print advertisements
  • Event promotion
  • Ribbon-cuttings
  • Groundbreakings
slide-20
SLIDE 20
  • 2017 theme – 5 months, 500

miles

  • Encourages trail use & informs

users of long-term goal

  • Personal, family or “walking

warrior”

Circuit Trails Challenge

slide-21
SLIDE 21
  • PATCO & Riverline Posters
  • SEPTA & NJT Bus Ads
  • SEPTA Silverliner Video Ads
  • METRO Skybox Ads
  • Digital
  • 6ABC Partnership

Paid Campaign

slide-22
SLIDE 22

6ABC Partnership

slide-23
SLIDE 23

Trail Openings

  • K&T Trail – Phase 1 – Opens Monday!
  • Marcus Hook (June)
  • Tinicum Route 291 (June)
  • Cooper’s Poynt (Summer)
  • SRT – South to Christian St. (Summer)
slide-24
SLIDE 24
  • Philadelphia
  • Inquirer, Philadelphia Magazine,

WHYY, etc.

  • Pennsylvania Counties
  • Bucks County Courier Times, Times

Herald, Delco Times, etc.

  • New Jersey Counties
  • Courier Post, NJ.com, Trentonian,

Burlington County Times, etc.

Desksides

slide-25
SLIDE 25

Partner Engagement

Everyone loves swag!

Order your swag here:

www.tinyurl.com/circuitswag

slide-26
SLIDE 26

Partner Engagement

Imagine your event here! Let us know about upcoming events here: tinyurl.com/circuitevents (Plus, borrow banners, signs and more)

Plus borrow banners, signs and more!

slide-27
SLIDE 27

Partner Activities

  • Event support (materials, resources, etc.)
  • Earned media (event promotion, human interest stories, etc.)
  • Social media participation (takeovers, event coverage, etc.)
  • Blog content (guest posts, feature events, etc.)
  • Custom advertising (region/location specific)
  • Event advertising (cost-sharing for custom placements)
slide-28
SLIDE 28

Sarah Clark Stuart Brandi Horton Brianna Taylor sarah@bicyclecoalition.org brandi@railstotrails.org btaylor@devinepartners.com 215-242-9253, x306 202-974-5155 215-568-2525

Thank you!