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Improving Engagement of Animated Visualization with Visual - - PowerPoint PPT Presentation

Improving Engagement of Animated Visualization with Visual Foreshadowing Wenchao Li 1 , Yun Wang 2 , Haitong Zhang 2 , Huamin Qu 1 1 2 Animated Visualization Hans Rosling's influential animated data presentation 1 1 https://www.gapminder.org


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Improving Engagement of Animated Visualization with Visual Foreshadowing

Wenchao Li1, Yun Wang2, Haitong Zhang2, Huamin Qu1

1 2

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Animated Visualization

Hans Rosling's influential animated data presentation1

1https://www.gapminder.org

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Hard to Maintain the Focus

Viewers are likely to become distracted and bored during the ever-changing animated visualization

The history of the world's best Go players1 (Abacaba, 2016)

1https://www.youtube.com/watch?v=oRvlyEpOQ-8

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Foreshadowing in Film and Literature

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Visual Foreshadowing Definition

Fork of Bar Chart Race1 by Mike Bostock

1https://observablehq.com/@d3/bar-chart-race

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Definition

Visual Foreshadowing := (visual effect(s), timing(s), duration(s))

Textual element Visual element

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Definition

Visual Foreshadowing := (visual effect(s), timing(s), duration(s)) Visual Foreshadowing := (visual effect(s), timing(s), duration(s))

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Visual Foreshadowing Examples

(Explicit: Prologue) (Explicit: Pre-scene) (Implicit: Contour) (Implicit: De-emphasis) Explicit: openly suggests the

  • utcome

Implicit: leaves subtle clues by hinting the relevant items

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Explicit: Prologue

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Explicit: Pre-scene

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Implicit: Contour

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Implicit: De-emphasis

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Proof-of-concept Authoring Tool

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Proof-of-concept Authoring Tool

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Proof-of-concept Authoring Tool

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Proof-of-concept Authoring Tool

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Proof-of-concept Authoring Tool

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Proof-of-concept Authoring Tool

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4X

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2X

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User Study

With foreshadowing Without foreshadowing

VS.

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Study Design

  • 12 Participants (5 males and 7 females; aged 20 - 27)
  • 2 different ranking animated visualizations
  • 2 visual foreshadowing settings (with and without)
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Study Design

  • A survey consists of 12 questions (referenced from previous study [1])
  • A semi-structured interview for collecting feedback
  • 20 minutes to complete the whole study

[1] Amini et al., Hooked on data videos: assessing the effect of animation and pictographs on viewer engagement, AVI 2018.

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  • Average ratings of the user engagement survey questions

Study Results

(7-point Likert scale)

“The additional visual effects are useful and make the animation more like a story. Otherwise, I don’t know where to look at and forget almost all the changes.”

  • Interview feedback
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  • Visual Foreshadowing (explicit and implicit)
  • A proof-of-concept animated visualization authoring tool
  • Initial evaluation on improving engagement for animated

visualization

Conclusion

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  • Future extensions of visual foreshadowing
  • Visual effects
  • Animated visualization types

Future work

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  • Future extensions of visual foreshadowing
  • Visual effects
  • Animated visualization types
  • In-depth Investigation on Effectiveness
  • Which is the most effective visual foreshadowing design?
  • Which is the most effective setting (in terms of timing and duration)?

Future work

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THANK YOU!

Improving Engagement of Animated Visualization with Visual Foreshadowing

(Explicit) (Implicit)

Wenchao Li wenchao.li@connect.ust.hk