IF WE WERE GOING TO HAVE A BUSINESS WE WERE GOING TO HAVE ONE THAT - PowerPoint PPT Presentation

IF WE WERE GOING TO HAVE A BUSINESS WE WERE GOING TO HAVE ONE THAT WAS CONSISTENT WITH OUR VALUES. - Jerry Greenfield -

SUSTAINABILITY AT BEN AND JERRY‘S BY AKSELI KALLIO, ALEXANDRA BARTON, ANH NGUYEN, FRANCI HYSENBELLIU, LINA LANDGRAF Final Assignment Presentation - Sustainable Business

AGENDA 1. Company description 2. Business Case 3. Sustainability Reporting 4. Sustainable SCM 5. Environmental Aspects 6. Legal Approaches 7. Industry 8. Media coverage 9. Fun facts

Company description

BEN & JERRY’S HOMEMADE HOLDINGS INC. 1978 American ice cream company Founded by Ben Cohen and Jerry Greenfield in 1978 AMERICA First scoop shop in a renovated gas station in Burlington, Vermont 2000 The year 2000: the subsidiary of Unilever Headquarter in South Burlington, Vermont Main factory in Waterbury, Vermont CEO: Jostein Solheim SUBSIDIARY OF UNILEVER

Business case

BUSINESS CONTEXT 1 5 2 4 Sustainability 3 Competitiveness issues Changing World’s 4. best sold ice Climate change Dynamics Value Drivers cream brand in 2016 Fair-trade products Fast changing trends (Forbes, 2016) Supporting local Stakeholder Passion and vision of and market conditions Market share 8.7 % in USA farmers pressure the founders in 2017 (Statista, 2017) => Constant research Non-GMO products Competitive advantages: Commitment of Sustainable supply for new flavours The strategy must be quality, passionate chain Growing market: ice employees acceptable to the employees, unique flavors Company culture cream market Stakeholders“ and textures, brand loyalty, Customer loyalty and projected to increase (Chandler, 2017, p.232) strategic CSR, culture support 30 % from 2017 to 2024 leadership More people expect (Statista, 2018) social and environmentally friendly behaviour

Sustainability reporting

WEAKNESSES SUSTAINABILITY REPORTING STRENGTHS Detailed information Repetition CONTENTS Videos “Self-pity” Personal stories, so people can relate => “But there is much more happening in our Many articles in the news section dairy supply chain that doesn’t get the kind of Influential content public recognition it deserves.” COMMUNICATION Many graphs and pictures Too much information and links to click on Many colours Interactive website Hard to find certain content without the help of Simple, but pretty design the search function Easy to read the language, everything Some fonts hard to read explained in a simple way TRANSPARENCY the action or activity of CREDIBILITY & Certified B Corporation Organic Consumers Association (OCA) found CSR included in business strategy gathering information glyphosate in the company's ice cream Work with partners (international rescue about consumers' needs => Contradiction to their claim of ‘natural’ committee, NAACP, Demos etc.) products, misleading consumers Actions that support claims (petitions, initiatives, and preferences. demonstrations etc.)

Supply chain aspects

HOW BEN & JERRY’S MAKE ICE-CREAM 3 1 2 4 The farms Factory Quality assurance Distribution The ice cream mix is Ensures every flavour When the trucks arrive Products are transferred into the of Ben & Jerry's ice at the factory, the milk distributed nationwide Surge Tank where it's cream meets the and cream are and around-the-globe. stored until it is ready standards of product pumped into storage to begin the excellence. silos. pasteurization process.

INGREDIENTS SOURCING & PURCHASING PRACTICES Using ingredients and the power of our purchasing decisions to support positive change is a program that's helping farmers move toward Caring dairy more sustainable practices on the farm. "The eggs we buy come from Certified Humane Cage free eggs cage-free farms. " "Standing with the right to know what’s in our food supply Non-GMO by supporting mandatory GMO labelling legislation." "Fair trade is about making sure people get their fair Fair trade share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong.” Jerry Greenfield, Ben & Jerry's Co-founder

MANUFACTURING PRACTICES CLIMATE CHANGE "We know our footprint, are working throughout our operations to reduce it, and we report on progress annually." PRODUCTIVE WASTE Waste is put into methane digesters with other farm waste – where it generates energy to power the farms. CLEANER GREENER FREEZER "We use “Lean & Green” freezers which are more climate-friendly and energy efficient" RESPONSIBLY SOURCED PACKAGING Paperboard packaging - Forest Stewardship Council certified (forest wildlife, biodiversity and sustainability is protected)

Environmental aspects

ENVIRONMENTAL ASPECTS Ben & Jerry’s ice cream flavours are made with non-GMO ingredients A GMO (genetically modified organism) -- > A plant, animal or organism whose genetic makeup has been modified in a laboratory. Creates combinations of plant, animal, bacterial and virus genes that do not occur in nature or through traditional crossbreeding methods.

Fought for climate change & reduce the environmental impact of their business In 2002, launched a carbon offsets program for their Vermont manufacturing facilities In 2007, ran their first global warming advocacy campaign. All their ice cream is vegetarian Take fairtrade seriously All their products have a fairtrade stamp on them

LOGISTICS FOOTPRINT Increase energy efficiency and shrink the carbon footprint invested in efficiencies throughout their Certified paperboard for the entire stock manufacturing scoop shops and supply chain of U.S. pint containers since 2009 from a forest managed for the protection of Life cycle analysis of their product wildlife. Reveals carbon emissions the boxes are made from 100% post- From the farm to the end of the container consumer recycled paperboard. Supporting Unilever to become the global leader of the clean energy economy

Legal aspects

ICE-CREAM INDUSTRY REGULATIONS 10-20% INGREDIENT COMPOSITION 10 - 20% milkfat in total solids 4.5 pounds per gallon 1.6 pounds of total solids OPTIONAL INGREDIENTS Dairy ingredients, Caseinates, Hydrolyzed milk proteins Levels of acidity Amount of stabilizers NOMENCLATURE The predominant flavour Natural flavoring vs Artificial flavorings “reduced fat” must be at least 25% less total fat 25% LABELING FDA standards

LEGAL APPROACH OF LEADERSHIP Substantial business The substantial business that can lead the global business world Daughter company Ben & Jerry’s is a wholly-owned subsidiary of Unilever Independent B.O.D. It's not a governing body in the conventional sense, but a independent Board of Directors (B.O.D.) that's empowered to protect and defend Ben & Jerry's brand equity and integrity.

RECRUITMENT You need to be familiar with their social mission and to be able to talk about it. Dog-friendly environment Dress code: business casual Having fun at work is important, but you need to be also professional

Industry

BEN & JERRY’S AND THEIR COMPETITORS Main competitors: Häagen-Dazs, Pillsbury and Dreyer’s. They have surpassed all their main competitors beside Dreyer’s by revenue. Ben & Jerry’s does better than their competitors in taste tests done by professionals and normal consumers. Ben & Jerry’s has a stronger connection with their clients. They are more environmentally friendly compared to their competitors. They use higher quality ingredients for their products.

PROACTIVE N E W F L A V O U R S They are constantly creating new flavours, including ones created by celebrities. F L A V O U R G R A V E Y A R D They have their flavour graveyard, where you can bring back dead flavours. M O O - P H O R I A They are adapting by making lactose-free ice cream, organic ice cream and light ice cream (Moo-phoria) E N V I R O N M E N T A L L Y F R I E N D L Y Their packaging is innovative and environmentally friendly.

Media coverage

SOCIAL MEDIA ANALYTICS WORLDWIDE SENTIMENT PERCEPTION THANK YOU FOR YOUR TIME. We hope you enjoyed our presentation.

SOCIAL MEDIA ANALYTICS PERFORMANCES PER DIMENSION

Media MEDIA CLAIMS Reasons Aims to improve of B&J Problems media reviewed Less than 25% of coop’s suppliers Don't keep its words: Values-led sourcing Actively exploring ways to stop operating met the Caring Dairy standards with farm-worker standards in the same broken system Cow: a lifetime of confinement. B&J come with a swirl of pesticides. Working to improve its sourcing Publishing “caring dairy standards” Deceptive marketing: misleading Spend money on helping Vermont dairy page on its website shoppers: environmentally friendly treat farmers: away from conventional farming Lab tests from Organic Consumers Final product: pesticide glyphosate. Committed to no more ingredients using Association: widely used pesticide. glyphosate-dried crops

MEDIA THOUGHTS M E D I A The goal for Ben&Jerry’s is to do the right thing. B E N & J E R R Y ' S Nebulous promises according to the media