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Jan 25, 2024 •310 likes •860 views

BREAKTHROUGH growing positive behaviours Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won What were going to talk about Breakthrough (the brand) DaJie (the business) Business model Action

  1. BREAKTHROUGH ‘growing positive behaviours’ Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won

  2. What we’re going to talk about ¤ Breakthrough (the brand) ¤ DaJie (the business) ¤ Business model ¤ Action Plan ¤ The Net ¤ The Bait ¤ The Catch ¤ Consolidate ¤ Future business & brand prospects

  3. BREAKTHROUGH growing positive behaviours TRANSPARENCY HONESTY LONGEVITY

  4. BREAKTHROUGH our methodology: Tweaking the environment to enable the change Creating systems that facilitate the change Stimulating momentum that creates natural and sustainable results

  5. DAJIE

  6. What’s happening right now The problems: ¤ Health Impact: transmitting disease, abuse of contraception (infertility), abortions, hygiene, etc. ¤ Social Impact: harmful relationships, divorces, unwanted children, psychological health, disadvantaged generation, etc. ¤ Economic Impact: family financial instability, individual careers, etc.

  7. What we’re trying to do Empowering society to breakthrough the social taboo of sexuality by providing the support system & environment to facilitate the change.

  8. The challenge To change the way people think and behave in regards to their sexuality; and change it before they encounter the problem – it’s preventative.

  9. How are we going to solve this ¤ To provide a support system to facilitate the change – keep it on track. ¤ To tweak the environment to enable the correct behaviours to naturally guide people’s choices in life. ¤ To provide as many different touch points as possible to spark the awareness and stimulate behaviours towards a natural and sustainable route.

  10. The business model Touch Points Business Customers Users

  11. Action Plan Cast THE NET Set THE BAIT Take THE CATCH

  12. THE NET

  13. Casting the net Creating a separate, private, and safe ecosystem outside what currently exists for society to discuss such issues. It’s a support system, with focus on the peers A place to breathe

  15. Existing cases

  16. ¤ http://baby.lady8844.com/962556/

  17. ¤ http://lady.qq.com/sex/aqq.htm

  18. ¤ http://sex.6to23.com/syby/byt/

  19. ⼤夨姐 elder sister mentor knowledgeable peer

  20. Competitive advantages ¤ Holistic ¤ Preventative ¤ User-friendly

  21. INFO-section ¤ Emotions ¤ Relationships ¤ People-to-people

  24. Forum Safe virtual environment and a peer support network

  27. PEER to PEER ¤ Teens often find peer educators more credible than adult educators ¤ Mutual benefits

  28. Stakeholders ¤ The Users – young females ¤ Website Administration/Supervisor ¤ Consulting professionals ¤ Clinic

  29. Courses ¤ Understanding your changing body ¤ Calendar/cycle ¤ Contraception: methods and variety ¤ Safe love & relationships ¤ Surviving the abortion ¤ STDs: prevention & symptoms ¤ Cancer awareness

  31. Partnerships ¤ Hospitals ¤ Specialized Clinics ¤ Psychology Centers ¤ Pharmacies

  32. The service map

  34. THE BAIT

  35. Setting the bait Tweaking the environment Bringing the topic to surface Stimulating the existing forces We’re making the path easier to walk on

  36. Bait: 1 ¤ Universities ¤ Hospitals ¤ Banks/Financial Institutions ¤ Insurance

  37. Bait: 2 Media: 1. TV Series 2. Movies 3. Webs Series Angles: Female, Male, Family, Children, Marriages

  38. Bait: 3 ¤ Magazines ¤ Articles ¤ Bloggers

  39. Bait: 4 Social Media 1. Stimulate conversation 2. Infographics 3. Viral videos

  40. Bait: 5 Fashion: 1. Fashion trends 2. Themes Connecting business relationships

  41. Bait: 6 Celebrities 1. Blogs 2. Talks 3. Interviews 4. Endorements

  42. Bait: 7 Awareness Campaign 1. Scare Ads (Print, Digital, Video) 2. Testimonials 3. Celebrities 4. Interactive Ads & Games

  43. THE CATCH

  44. Taking the catch Create relationships Develop the relationships Link the relationships Monetize the connected relationships

  45. The cash bags: 1 Product Placement Fee ¤ Pharmaceutical Companies ¤ Contraceptive Companies ¤ Durex

  46. The cash bags: 2 Commission ¤ Hospitals ¤ Psychology Centers ¤ Pharmacies

  47. The cash bags: 3 Commission ¤ Bank ¤ Finance ¤ Insurance

  48. The cash bags: 5 (potential) Course Fee ¤ Universities ¤ Education institutions

  49. The cash bags: 4 Ad placement fee ¤ TV Series ¤ Movies ¤ Publications

  50. Consolidate the effect 1. ‘To provide a support system to facilitate the change 2. ‘To tweak the environment to enable the correct behaviours to naturally guide people’s choices in life.’ 3. ‘To provide as many different touch points as possible to spark awareness and stimulate behaviours towards a natural and sustainable route.’

  51. Future business prospects ¤ E-commerce ¤ Mapping ¤ App ¤ Privatize Clinic

  52. Future brand prospects Using this methodology and approach to stimulate further positive behaviours.

  53. grow positive behaviours! Thank you!

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