What were going to talk about Breakthrough (the brand) DaJie (the - - PowerPoint PPT Presentation

▶

Jan 25, 2024 310 likes •862 views

BREAKTHROUGH growing positive behaviours Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won What were going to talk about Breakthrough (the brand) DaJie (the business) Business model Action

SLIDE 1

BREAKTHROUGH

‘growing positive behaviours’

Rob Han Lina Bartuseviciute Liisa Yu Betty Tian Derrie Guan Tony Won

SLIDE 2

What we’re going to talk about

¤ Breakthrough (the brand) ¤ DaJie (the business) ¤ Business model ¤ Action Plan

¤ The Net ¤ The Bait ¤ The Catch

¤ Consolidate ¤ Future business & brand prospects

SLIDE 3

TRANSPARENCY HONESTY LONGEVITY

growing positive behaviours

BREAKTHROUGH

SLIDE 4

Tweaking the environment to enable the change Creating systems that facilitate the change Stimulating momentum that creates natural and sustainable results

ur methodology:

BREAKTHROUGH

SLIDE 5

DAJIE

SLIDE 6

What’s happening right now

The problems: ¤ Health Impact: transmitting disease, abuse of contraception (infertility), abortions, hygiene, etc. ¤ Social Impact: harmful relationships, divorces, unwanted children, psychological health, disadvantaged generation, etc. ¤ Economic Impact: family financial instability, individual careers, etc.

SLIDE 7

What we’re trying to do Empowering society to breakthrough the social taboo of sexuality by providing the support system & environment to facilitate the change.

SLIDE 8

The challenge To change the way people think and behave in regards to their sexuality; and change it before they encounter the problem – it’s preventative.

SLIDE 9

How are we going to solve this

¤ To provide a support system to facilitate the change – keep it on track. ¤ To tweak the environment to enable the correct behaviours to naturally guide people’s choices in life. ¤ To provide as many different touch points as possible to spark the awareness and stimulate behaviours towards a natural and sustainable route.

SLIDE 10

The business model

Business Touch Points Users Customers

SLIDE 11

Action Plan

Cast THE NET Set THE BAIT Take THE CATCH

SLIDE 12

THE NET

SLIDE 13

Casting the net

Creating a separate, private, and safe ecosystem outside what currently exists for society to discuss such issues. It’s a support system, with focus on the peers A place to breathe

SLIDE 14

SLIDE 15

Existing cases

SLIDE 16

¤ http://baby.lady8844.com/962556/

SLIDE 17

¤ http://lady.qq.com/sex/aqq.htm

SLIDE 18

¤ http://sex.6to23.com/syby/byt/

SLIDE 19

⼤夨姐

elder sister mentor knowledgeable peer

SLIDE 20

Competitive advantages

¤ Holistic ¤ Preventative ¤ User-friendly

SLIDE 21

INFO-section

¤ Emotions ¤ Relationships ¤ People-to-people

SLIDE 22

SLIDE 23

SLIDE 24

Forum

Safe virtual environment and a peer support network

SLIDE 25

SLIDE 26

SLIDE 27

PEER to PEER

¤ Teens often find peer educators more credible than adult educators ¤ Mutual benefits

SLIDE 28

Stakeholders

¤ The Users – young females ¤ Website Administration/Supervisor ¤ Consulting professionals ¤ Clinic

SLIDE 29

Courses

¤ Understanding your changing body ¤ Calendar/cycle ¤ Contraception: methods and variety ¤ Safe love & relationships ¤ Surviving the abortion ¤ STDs: prevention & symptoms ¤ Cancer awareness

SLIDE 30

SLIDE 31

Partnerships

¤ Hospitals ¤ Specialized Clinics ¤ Psychology Centers ¤ Pharmacies

SLIDE 32

The service map

SLIDE 33

SLIDE 34

THE BAIT

SLIDE 35

Setting the bait

Tweaking the environment Bringing the topic to surface Stimulating the existing forces We’re making the path easier to walk on

SLIDE 36

Bait: 1

¤ Universities ¤ Hospitals ¤ Banks/Financial Institutions ¤ Insurance

SLIDE 37

Bait: 2

Media:

1. TV Series
2. Movies
3. Webs Series

Angles: Female, Male, Family, Children, Marriages

SLIDE 38

Bait: 3

¤ Magazines ¤ Articles ¤ Bloggers

SLIDE 39

Bait: 4

Social Media

1. Stimulate conversation
2. Infographics
3. Viral videos

SLIDE 40

Bait: 5

Fashion:

1. Fashion trends
2. Themes

Connecting business relationships

SLIDE 41

Bait: 6

Celebrities

1. Blogs
2. Talks
3. Interviews
4. Endorements

SLIDE 42

Bait: 7

Awareness Campaign 1. Scare Ads (Print, Digital, Video) 2. Testimonials 3. Celebrities 4. Interactive Ads & Games

SLIDE 43

THE CATCH

SLIDE 44

Taking the catch

Create relationships Develop the relationships Link the relationships Monetize the connected relationships

SLIDE 45

The cash bags: 1

Product Placement Fee ¤ Pharmaceutical Companies ¤ Contraceptive Companies

¤ Durex

SLIDE 46

The cash bags: 2

Commission ¤ Hospitals ¤ Psychology Centers ¤ Pharmacies

SLIDE 47

The cash bags: 3

Commission ¤ Bank ¤ Finance ¤ Insurance

SLIDE 48

The cash bags: 5 (potential)

Course Fee ¤ Universities ¤ Education institutions

SLIDE 49

The cash bags: 4

Ad placement fee ¤ TV Series ¤ Movies ¤ Publications

SLIDE 50

Consolidate the effect

1. ‘To provide a support system to facilitate the

change

2. ‘To tweak the environment to enable the

correct behaviours to naturally guide people’s choices in life.’

3. ‘To provide as many different touch points as

possible to spark awareness and stimulate behaviours towards a natural and sustainable route.’

SLIDE 51

Future business prospects

¤ E-commerce ¤ Mapping ¤ App ¤ Privatize Clinic

SLIDE 52

Future brand prospects

Using this methodology and approach to stimulate further positive behaviours.

SLIDE 53

grow positive behaviours!

Thank you!