I t s Up to All o f Us Na tive Child a nd Yo uth Pe de stria n - - PowerPoint PPT Presentation
I t s Up to All o f Us Na tive Child a nd Yo uth Pe de stria n Sa fe ty in Ca lifo rnia I t s Up to All o f Us T r ibally Cultur ally Re le vant Pe de str ian Safe ty Me ssaging Pr oje c t Conduc te d by the National Indian
Na tive Child a nd Yo uth Pe de stria n Sa fe ty in Ca lifo rnia
T r ibally Cultur ally Re le vant Pe de str ian Safe ty Me ssaging Pr
Conduc te d by the National Indian Justic e Ce nte r
F
http:/ / www.c dph.c a .g o v/ He a lthI nfo / injvio sa f / Do c ume nts/ Ma ste rRiskCo mmWo rkb o o k.pdf
Ac tivity De sc r iption Status
A Surve y CA trib e s a nd trib a l o rg a niza tio ns to ide ntify c ultura lly re le va nt se c o nda ry‐me ssa g e s pe rta ining to c hildre n a nd yo uth pe de stria n sa fe ty to b e use d to ta ilo r “I t’ s Up to All o f Us” e duc a tio na l te mpla te s fo r Ca lifo rnia trib e s a nd Na tive pe o ple . Surve y ha s b e e n fina lize d a nd is c irc ula ting via e -ma il, list se rv, ma il a nd o nsite e ve nts. Due 9/ 1/ 2013. B Ada pt I UAU e duc a tio na l te mpla te s with the se c o nda ry me ssa g e s a nd pro duc e a “fa c t she e t” o n Na tive c hild a nd yo uth pe de stria n sa fe ty in Ca lifo rnia F a c t she e t with na tio na l a nd sta te AI / AN da ta ha s b e e n dra fte d. Due 9/ 1/ 2013. C Pro mo te trib a l inc o rpo ra tio n o f the me ssa g e s b y pro viding a wo rksho ps, T T AP tra ining s a nd b y distrib uting the te mpla te s a nd fa c t she e t using the T T AP we b site via do wnlo a da b le PDF file s, a nd via the T T AP ne wsle tte r. Pre se nta tio n ma te ria ls de ve lo pe d; pre se nta tio ns o ng o ing . Due 9/ 15/ 2013. D Pro duc e a nd disse mina te via the T T AP we b site a nd b y e - b la st, a 5-10 minute PSA po dc a st pro mo ting a wa re ne ss o f the c ultura lly re le va nt I UAU me ssa g e s a nd me tho ds in whic h Ca lifo rnia trib e s a nd o the r re le va nt sta ke ho lde rs c a n use the te mpla te s a nd fa c t she e t a t the lo c a l le ve l. Sto ryb o a rd dra fte d. Re se a rc h a nd ima g e s
9/ 1/ 2013. E Pro duc e summa ry re po rt a nd invo ic e fo r CDPH Due 9/ 20/ 2013.
https:/ / www.surve ymo nke y.c o m/ s/ Pe d Sa fe tyMe ssa g e
Pro te c ting the future a nd he a lth o f the
Sa fe ty is a c o mmunity e ffo rt Pro te c ting the trib a l yo uth put a t risk with
We c a n ma ke c hildre n sa fe r. Ro a ds a re no t a pla yg ro und. T
Califor nia De par tme nt of Public He alth (CDPH) Pe de str ian Safe ty Pr
am (Pe dSafe )
A pe de stria n sa fe ty me ssa g e sho uld b e
a b rie f sta te me nt tha t ra ise s a wa re ne ss a mo ng pe de stria ns, drive rs a nd o the r ro a d use rs a b o ut risks to pe de stria n sa fe ty a nd ma y a lso e nc o ura g e b e ha vio ra l c ha ng e to re duc e tho se risks.
A pe de stria n sa fe ty me ssa g e is e ffe c tive
whe n the me ssa g e is re le va nt to a pa rtic ula r risk, a g e g ro up, ro a d use r a nd/ o r e a sy to re me mb e r.
Unlike broad public c ampaigns, a
c ulturally re le vant pe de strian safe ty me ssage is about you and othe r pe de strians in your c ommunity!
It’s a me ssage
that the pe de str ian will r e me mbe r !
It’s a me ssage
that modifie s pe de str ian be havior .
It’s a me ssage
that inc r e ase s safe ty and awar e ne ss!
Co mmunitie s a re re c o g nizing the b e ne fits o f b uilding he a lthie r a nd
g re e ne r c o mmunitie s. One s tha t a re a c c e ssib le thro ug h wa lking a nd b i king . And a s we e nvisio n, c re a te a nd pro mo te the se he a lthie r ste ps, a nd g e t mo re pe o ple o ut wa lking , we ne e d to e nsure tha t pe de stria ns re ma in sa fe .
T
his Wo rkb o o k e xplo re s me tho ds to c o nduc t o utre a c h a nd o rg a nize a ro und pe de stria n sa fe ty issue s a nd pre pa re a nd re spo nd to pe de stria n c ra she s in a wa y tha t pro mo te s e duc a tio n a nd c ha ng e .
T
hro ug ho ut the Wo rkb o o k, CDPH e mpha size ho w r
isk c o mmunic atio n
a nd c o mmunic atio n fo r
c hange wo r k to g e the r to c re a te sa fe r
pe de stria ns e nviro nme nts.
T
he Wo rkb o o k is pre se nte d in two pa rts. Pa rt One fo c use s o n c ha ng ing pe rc e ptio ns a nd b e ha vio rs a nd pro vide s stra te g ie s fo r b uilding a nd disse mina ting c o mmunity c ha ng e me ssa g e s tha t c a n c re a te a nd suppo rt pe de stria n - frie ndly e nviro nme nts . Pa rt T wo fo c use s o n c o mmunic a tio n during a pe de stria n - invo lve d c o llisio n a nd se rve s a s a g uide to he lp yo u write a nd imple me nt a risk c o mmunic a tio n pla n tha t c le a rly de fine s yo ur g o a ls, o b je c tive s a nd a c tio ns so tha t yo u a re pre pa re d to re spo nd to the me dia a nd the pub lic in a pe de stria n – invo lve d c o llisio n.
I
T
Risk Co mmunic a tio n Co mmunity No rm Cha ng e Pro te c ting Pe d e stria ns
Me dia advoc ac y a llo ws c o mmunity g ro ups to stra te g ic a lly e xpre ss the ir sid e o f a n
issue in a ma nne r tha t a pplie s pre ssure fo r a nd pro mo te s so c ia l c ha ng e . It is a pro c e ss o f d isse mina ting info rma tio n thro ug h me d ia c o mmunic a tio ns, e spe c ia lly whe re the a im is to e ffe c t a c tio n, c ha ng e po lic y, o r influe nc e the pub lic 's vie w o f a n issue .
Risk c ommunic ation fo c use s o n c o mmunic a ting kno wle d g e a b o ut ha za rd s a nd
thre a ts, a nd a c tio ns the pub lic c a n ta ke to minimize the m. Risk c o mmunic a tio n fo r pe d e stria n sa fe ty is und e rta ke n b y skille d sub je c t - ma tte r e xpe rts, suc h a s tra ffic sa fe ty e ng ine e rs, pub lic info rma tio n o ffic e rs, la w e nfo rc e me nt a nd o the rs within a va rie ty o f pub lic he a lth, tra nspo rta tio n a nd re la te d d isc ipline s. Risk c o mmunic a to rs a c t o n b e ha lf o f pub lic o r priva te se c to r e ntitie s to info rm a nd he lp pre pa re the pub lic fo r a po te ntia l a d ve rse e ve nt o r o utc o me .
Community nor m c hange is a b ro a d e r stra te g y tha t c o mb ine s b e ha vio ra l,
le g isla te d a nd e nviro nme nta l shifts to a c hie ve c o mmunity wid e c ha ng e . T his stra te g y invo lve s me ssaging, o r “c hange c o mmunic atio n.” With c ha ng e c o mmunic a tio n we c a n:
institutio ns c o nc e rning pe d e stria n sa fe ty.
po lic y o r institutio na l.
Co mmunity No rm Cha ng e a nd Pe de stria n Sa fe ty Re a c hing yo ur a udie nc e thro ug h Me ssa g ing Me ssa g e De ve lo pme nt Pa rtne r a nd Sta ke ho lde r Co mmunic a tio ns
T
1.
2.
3.
4.
Who is yo ur a udie nc e ? Are yo u trying to c ha ng e the ir b e ha vio r? Ho w c a n yo u re a c h the m with yo ur
I
Se e Wo rkshe e t o n Po pula tio n a nd Me ssa g ing
Po pula tio n a nd Me ssa g e Cha ra c te ristic s (P. 20)
Pe de str
ian Safe ty Me ssage Map (P. 24)
I
de ntifying yo ur Sta ke ho lde rs (P. 33)
Pla nning Yo ur Co lla b o ra tio n – A Ste p L
a dde r Appro a c h (P. 34)
T
e mpla te Pre ss Sta te me nt (P. 46)
De ve lo ping Me dia I
nte rvie w Q & As (P. 53)
De ve lo ping yo ur Me dia L
ist (P. 59)
Me dia Co nta c t L
I
de ntifying Me dia Spo ke spe rso n(s) (P. 71)
Che c klist fo r yo ur Co mmunic a tio n Re spo nse (P. 79)
Our F
Se e pa g e 23 – 27
e the Risks assoc iate d with this pr
ake n
Ho w o r why do we kno w wha t we kno w? Culture is a sha re d e xpe rie nc e a nd ma y b e
T hre e e le me nts
MAIN ME
SSAGE S
T he se a re o ve ra rc hing me ssa g e s tha t fo llo w the Me ssa g e Ma p c o nstruc t in the Risk Co mmunic a tio n Wo rkb o o k – Wha t We K no w, Wha t’ s the Risk, a nd Wha t Ac tio n Sho uld b e T a ke n. T he se me ssa g e s a lig n with a nd suppo rt the b ro a d e r “It’ s Up to Us” c a mpa ig n tha t is in the e a rly sta g e s o f d e ve lo pme nt.
T he se me ssa g e s c a n b e furthe r d e ve lo pe d with suppo rting me ssa g e s so tha t the L a Jo lla T rib e ha s a c o mple te Me ssa g e Ma p (a .k.a . T a lking Po ints) tha t the y c a n d ra w fro m in d e ve lo ping spe c ific ma te ria ls suc h a s fa c t she e ts, flye rs, we b site c o nte nt a nd so c ia l me d ia me ssa g e s o n T witte r a nd F a c e b o o k.
T
e d or e ve n kille d in pe de str ia n tr a ffic a c c ide nts on the L a Jolla India n Re se r va tion. [What We Kno w]
We ’r e a ll a t r isk, but c hildr e n a r e in g r e a te st da ng e r . [What’ s the Risk}
It’s up to a ll of us – dr ive r s, pe ople on foot, pa r e nts, a nd the whole c ommunity - to he lp pr
pe ople . [Ac tio n to b e T
ake n]
SUPPORT
ING ME SSAGE S
Me ssa g e #1 – Wha t We Know
T
e d or e ve n kille d in pe de str ia n tr a ffic a c c ide nts on the L a Jolla India n Re se r va tion.
Ro a d s o n the re se rva tio n a re na rro w, a nd pe d e stria ns use the sho uld e rs a s wa lkwa ys.
Brush ha mpe rs visib ility o n ma ny ro a d s.
T he re is po o r sig na g e , a nd c ro sswa lks a re no t ma rke d fo r pe d e stria ns.
Child re n d o n’ t ha ve e no ug h spa c e to wa it sa fe ly a t sc ho o l b us sto ps.
Me ssa g e #2 – T
he Risks
We ’r e a ll a t r isk, but c hildr e n a r e in g r e a te st da ng e r .
Child re n a re e a sily d istra c te d a nd d o n’ t lo o k c a re fully fo r tra ffic ha za rd s.
Child re n ma y b e unsupe rvise d while wa iting a t sc ho o l b us sto ps.
Child re n d o no t und e rsta nd a nd fo llo w sa fe ty pra c tic e s a nd tra ffic la ws.
Drive rs ma y d rive to o fa st, e ng a g e in d a ng e ro us b e ha vio r like te xting while d riving , a nd fa il to b e a le rt fo r pe d e stria ns.
Me ssage #3 -- Ac tion to be T ake n
It’s up to all of us – drive rs, pe ople on foot, pare nts, and the whole c ommunity - to he lp prote c t our pe ople .
It’s Up to Dr ive r s …..
Drive rs ne e d to b e ale rt fo r pe de strians.
Slo w d o wn.
Drive re spo nsib ly.
Do n’ t te xt while d riving .
Wa tc h o ut fo r pe d e stria ns b e sid e the ro a d wa y, c ro ssing the ro a d , a nd a t sc ho o l b us sto ps.
It’s Up to Pe de str ians….
Pe de strians ne e d to b e aware at all time s and avo id dang e ro us b e havio r.
Sta y a t the sid e o f na rro w ro a d s.
Be a le rt fo r tra ffic fro m b o th d ire c tio ns.
K no w a nd o b e y the tra ffic la ws.
It’s Up to Par e nts…..
Pare nts ne e d to make sure c hildre n are safe .
T e a c h c hildre n pe de stria n sa fe ty me a sure s a nd tra ffic la ws.
Supe rvise c hildre n a t da ng e ro us b us turna ro unds.
Se t a g o o d e xa mple .
It’s Up to T r ibal L e ade r s and E ve r y Me mbe r
pe o ple safe
T he c o mmunity ne e ds to g e t ac tive ly invo lve d in traffic safe ty.
Se t a n e xa mple fo r the re st o f the c o mmunity a nd mo de l ho w we ta ke c a re o f o ne a no the r.
Ma ke pe de stria n sa fe ty e duc a tio n a prio rity.
Co mmunic a te e ffo rts to the pub lic .