PanMedia Bringing it all together FIRST Vancouver 2008 PanMedia - - PowerPoint PPT Presentation
PanMedia Bringing it all together FIRST Vancouver 2008 PanMedia Bringing it all Together PanMedia Bringing it all Together PanMedia Bringing it all Together PanMedia Bringing it all Together PanMedia Bringing it all Together
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USSR – “The Great Patriotic War”
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Crimea – 1850’s
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Crimea – 1850’s
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Boer War – 1890’s/1900’s
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MoD betrayed troops in Afghanistan, says coroner
An Oxford coroner criticised the Ministry of Defence yesterday, accusing it of betraying soldiers' trust by sending troops to Afghanistan without basic equipment. Saturday February 16 2008
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MoD seeks court ban on criticisms from coroners
The defence secretary, Des Browne, has gone to the high court in an attempt to prevent coroners criticising the Ministry of Defence during military inquests Government lawyers yesterday presented papers to the Royal Courts of Justice asking for a court order banning coroners from accusing the MoD of "serious failings" when recording verdicts on service personnel deaths. Tuesday March 18 2008
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Catastrophic self-inflictions: main causes
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INPUT Strategic Objectives/Targets Management Directions Team Briefings Day to Day Variables Competitor Activity Staff Levels and Performance Other Resources Market Conditions Media Reports Industry Briefings Agent Action Results Feedback Misinformation Gossip Distractions
Us
Anxiety Jealousy “Ticking Clocks”
A Question of Noise…
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Being The Ghost….
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FIRST and the Brand
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“Narrative is the primary human tool for explanation, prediction, evaluation and planning ------- Mark Thomas, The Narrative Mind “We live, and call ourselves awake, and make decisions by telling ourselves stories”
Origins of Consciousness
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Once upon a time And then one day What they didn’t realise Resolution
external or internal forces critical choices made comprehension a settled world
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Desire Urgency Obstacles Treasure Story --- One
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Challenge Inertia Temptations Journey Destination Story --- Two
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Four Tools Research Character Timing Cause
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Momentum Reaction People Three Rules
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What is the one essential story-factor that corporate communicators almost invariably leave out of their narratives?
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“The only author worth reading is the one who doesn’t try to tell us what to think”
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“Audiences shrink from sermons…” Akira Kurosawa
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“I think that I have made them aware…”
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How can there be a thousand miles between us? Our Autumn thoughts arise out of one moment. Po Chu-i, 772-846 AD
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frankwintle@panmedia.co.uk