HOW T O T URN YOUR MARKE T ING E XPE NSE INT O A BUSINE SS WE APON By Zio n Ong , Dire c to r o f Alyka
T HE BUYING F UNNE L
AL YKA E XAMPL E ST RONG, DIVE RSIF IE D ONL INE L E AD GE N
AL YKA E XAMPL E SOURCE OF ONL INE L E ADS
HOW SEO CAN BECOME A LONG TERM WEAPON
ST E P 1 – F IND T HE KE YWORD(S) YOU WANT T O T ARGE T
ST E P 1 – F IND T HE KE YWORD(S) YOU WANT T O T ARGE T T o o l to use : https:/ / a dwo rds.g o o g le .c o m/ ho me / to o ls/ ke ywo rd-pla nne r/ • OR Go o g le the phra se : “g o o g le ke ywo rd pla nne r” •
Cle ve r Ke ywor d Str ate gie s: Niche locations Web design subiaco • Niche services Accessibility websites perth • Suppliers Kentico developer perth • Clients The Lucky charm • Other services Iphone apps perth • Iphone app development perth •
ST E P 2 – WRIT E YOUR CONT E NT AROUND A KE YWORD T HE ME Re-write a service page or • Write a new blog article • More than 200 words per page • Target 1 keyword only per page. If you dilute with too many keywords • you may not rank well for any of them. Case study Keyword: “Ultimate Digital Strategist in the World” •
ST E P 2 – WRIT E YOUR CONT E NT
ST E P 2 – CRE AT E A PAGE NAME & URL WIT H YOUR KE YWORD IN IT
ST E P 3 – INSE RT KE YWORD INT O H1 T IT L E
ST E P 4 – USE PROPE R HE ADING T IT L E T AGS
ST E P 5 – INSE RT YOUR KE YWORD INT O T HE CONT E NT A F E W T IME S (NAT URAL L Y)
ST E P 6 – WRIT E YOUR ME T AT AGS
ST E P 6 – WRIT E YOUR ME T AT AGS The Ultimate Digital Strategist in the World The ultimate digital strategist in the world also requires the bearer to have
ST E P 6 – WRIT E YOUR ME T AT AGS
ST E P 7 – BUIL D YOUR AUT HORIT Y
ST E P 7 – BUIL D YOUR AUT HORIT Y Do ma in Autho rity • Pa g e Autho rity • T ools https:/ / mo z.c o m/ re se a rc hto o ls/ o se • http:/ / to o ls.ne ilpa te l.c o m/ e n/ a na lyze •
ST E P 7 – BUIL D YOUR AUT HORIT Y VIA BACKL INKS Ba c klinks: Dire c to ry site s, b lo g site s • - T rue lo c a l - Ho tfro g e tc Clie nt site s • Pa rtne r site s • Supplie r site s •
ST E P 8 – E NJOY YOUR #1 RANKING
ST E P 8: BUT WHAT ABOUT CONVE RSION??
ST E P 8: CONVE RT YOUR T RAF F IC
ST E P 9: T RACK WHAT IS WORKING
ST E P 9: T RACK WHAT IS WORKING Re c o rd hig h le ve l sta ts o n a simple mo nth b y mo nth ta b le . E .g . • Ja n = 10 le a ds, F e b = 12 le a ds e tc
ST E P 10: RE PE AT 1- 10
CRE AT ING YOUR OWN ME DIA COMPANY
CRE AT ING YOUR OWN ME DIA COMPANY
1. CHOOSE YOUR CHANNE L S
2. BE YOURSE L F
Pe r sonal, insightful, te xt foc us
Dir e c t, c ontr ove r sial, te xt foc us
Dir e c t, inspir ing, c ontr ove r sial, te xt foc us
F un, punc hy, visual
3. T E L L ST ORIE S
4. CONNE CT WIT H INF L UE NCE RS & T AG T HE M
5. USE RE L E VANT HASHT AGS
6. MIX IT UP
7. T E ST YOUR CONT E NT Vs
8. BE CONSIST E NT
9. RE SPOND & E NGAGE WIT H PE OPL E
10. ST OP OVE RT HINKING
HOW T O RE CYCL E CONT E NT
Slic e and dic e E ve nt • Blo g a rtic le • I ma g e • Vide o • Po dc a st •
USING SOCIAL ME DIA PAID ADS T O L ASE R T ARGE T YOUR AUDIE NCE
SOCIAL MEDIA PAID ADS
STEP 1: SE T YOUR GOAL S
STEP 2: DE F INE YOUR ME SSAGE
STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING
COOL T IP – CRE AT E A CUST OM AUDIE NCE
COOL T IP – T ARGE T YOUR L IKE RS & T HE IR F RIE NDS
STEP 3: SET YOUR BUDGET
STEP 4: DE SIGN YOUR AD
E xample s of Good Ad
F ac e book/ Instagr am Shopping – Coming Soon to AUS
Amazon Austr alia – Coming soon to AUS
E bay Stor e
COOL T IP – L E AD GE NE RAT ION ADS
COOL T IP – F ACE BOOK RE MARKE T ING
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
STEP 5: PUBLISH & OPTIMISE
ST E P 6: T RACK YOUR RE SUL T S
GOOGL E ADWORDS
GOOGL E ADWORDS
Google Adwor ds - T ar ge ting K e ywo rd ta rg e ting • T ime ta rg e ting • L o c a tio n ta rg e ting • De vic e ta rg e ting • Displa y ta rg e ting • Co nte xtua l ta rg e ting • T e st, te st, te st •
USING RE MARKE T ING T O ST AY F RONT OF MIND
RE MARKE T ING – B2B vs B2C
MAP YOUR MAST E R ST RAT E GY
WHE RE T O ST ART ?
HOW TO GET ME 08 9200 4429 zio n.o ng @ a lyka .c o m.a u www.a lyka .c o m.a u L inke dI n - Se a rc h Zio n Ong
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