HOW T O T URN YOUR MARKE T ING E XPE NSE INT O A BUSINE SS - - PowerPoint PPT Presentation

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HOW T O T URN YOUR MARKE T ING E XPE NSE INT O A BUSINE SS - - PowerPoint PPT Presentation

Aug 07, 2023 136 likes •1.01k views

HOW T O T URN YOUR MARKE T ING E XPE NSE INT O A BUSINE SS WE APON By Zio n Ong , Dire c to r o f Alyka T HE BUYING F UNNE L AL YKA E XAMPL E ST RONG, DIVE RSIF IE D ONL INE L E AD GE N AL YKA E XAMPL E SOURCE OF

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HOW T O T URN YOUR MARKE T ING E XPE NSE INT O A BUSINE SS WE APON

By Zio n Ong , Dire c to r o f Alyka

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T HE BUYING F UNNE L

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AL YKA E XAMPL E ST RONG, DIVE RSIF IE D ONL INE L E AD GE N

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AL YKA E XAMPL E SOURCE OF ONL INE L E ADS

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HOW SEO CAN BECOME A LONG TERM WEAPON

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ST E P 1 – F IND T HE KE YWORD(S) YOU WANT T O T ARGE T

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ST E P 1 – F IND T HE KE YWORD(S) YOU WANT T O T ARGE T

T

  • o l to use :
  • https:/ / a dwo rds.g o o g le .c o m/ ho me / to o ls/ ke ywo rd-pla nne r/

OR

  • Go o g le the phra se : “g o o g le ke ywo rd pla nne r”
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Cle ve r Ke ywor d Str ate gie s:

Niche locations

  • Web design subiaco

Niche services

  • Accessibility websites perth

Suppliers

  • Kentico developer perth

Clients

  • The Lucky charm

Other services

  • Iphone apps perth
  • Iphone app development perth
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ST E P 2 – WRIT E YOUR CONT E NT AROUND A KE YWORD T HE ME

  • Re-write a service page or
  • Write a new blog article
  • More than 200 words per page
  • Target 1 keyword only per page. If you dilute with too many keywords

you may not rank well for any of them. Case study

  • Keyword: “Ultimate Digital Strategist in the World”
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ST E P 2 – WRIT E YOUR CONT E NT

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ST E P 2 – CRE AT E A PAGE NAME & URL WIT H YOUR KE YWORD IN IT

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ST E P 3 – INSE RT KE YWORD INT O H1 T IT L E

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ST E P 4 – USE PROPE R HE ADING T IT L E T AGS

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ST E P 5 – INSE RT YOUR KE YWORD INT O T HE CONT E NT A F E W T IME S (NAT URAL L Y)

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ST E P 6 – WRIT E YOUR ME T AT AGS

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ST E P 6 – WRIT E YOUR ME T AT AGS

The Ultimate Digital Strategist in the World The ultimate digital strategist in the world also requires the bearer to have

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ST E P 6 – WRIT E YOUR ME T AT AGS

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ST E P 7 – BUIL D YOUR AUT HORIT Y

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ST E P 7 – BUIL D YOUR AUT HORIT Y

  • Do ma in Autho rity
  • Pa g e Autho rity

T

  • ols
  • https:/ / mo z.c o m/ re se a rc hto o ls/ o se
  • http:/ / to o ls.ne ilpa te l.c o m/ e n/ a na lyze
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ST E P 7 – BUIL D YOUR AUT HORIT Y VIA BACKL INKS

Ba c klinks:

  • Dire c to ry site s, b lo g site s
  • T

rue lo c a l

  • Ho tfro g e tc
  • Clie nt site s
  • Pa rtne r site s
  • Supplie r site s
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ST E P 8 – E NJOY YOUR #1 RANKING

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ST E P 8: BUT WHAT ABOUT CONVE RSION??

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ST E P 8: CONVE RT YOUR T RAF F IC

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ST E P 9: T RACK WHAT IS WORKING

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ST E P 9: T RACK WHAT IS WORKING

  • Re c o rd hig h le ve l sta ts o n a simple mo nth b y mo nth ta b le . E

.g . Ja n = 10 le a ds, F e b = 12 le a ds e tc

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ST E P 10: RE PE AT 1- 10

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CRE AT ING YOUR OWN ME DIA COMPANY

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CRE AT ING YOUR OWN ME DIA COMPANY

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  • 1. CHOOSE

YOUR CHANNE L S

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  • 2. BE

YOURSE L F

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Pe r sonal, insightful, te xt foc us

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Dir e c t, c ontr

  • ve r

sial, te xt foc us

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Dir e c t, inspir ing, c ontr

  • ve r

sial, te xt foc us

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F un, punc hy, visual

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  • 3. T

E L L ST ORIE S

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  • 4. CONNE

CT WIT H INF L UE NCE RS & T AG T HE M

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  • 5. USE

RE L E VANT HASHT AGS

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  • 6. MIX IT

UP

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  • 7. T

E ST YOUR CONT E NT

Vs

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  • 8. BE

CONSIST E NT

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  • 9. RE

SPOND & E NGAGE WIT H PE OPL E

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  • 10. ST

OP OVE RT HINKING

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HOW T O RE CYCL E CONT E NT

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Slic e and dic e

  • E

ve nt

  • Blo g a rtic le
  • I

ma g e

  • Vide o
  • Po dc a st
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USING SOCIAL ME DIA PAID ADS T O L ASE R T ARGE T YOUR AUDIE NCE

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SOCIAL MEDIA PAID ADS

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STEP 1: SE

T YOUR GOAL S

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STEP 2: DE

F INE YOUR ME SSAGE

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STEP 2: SET UP YOUR DEMOGRAPHIC TARGETING

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COOL T IP – CRE AT E A CUST OM AUDIE NCE

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COOL T IP – T ARGE T YOUR L IKE RS & T HE IR F RIE NDS

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STEP 3: SET YOUR BUDGET

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STEP 4: DE

SIGN YOUR AD

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E xample s of Good Ad

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F ac e book/ Instagr am Shopping – Coming Soon to AUS

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Amazon Austr alia – Coming soon to AUS

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E bay Stor e

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COOL T IP – L E AD GE NE RAT ION ADS

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COOL T IP – F ACE BOOK RE MARKE T ING

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STEP 5: PUBLISH & OPTIMISE

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STEP 5: PUBLISH & OPTIMISE

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STEP 5: PUBLISH & OPTIMISE

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ST E P 6: T RACK YOUR RE SUL T S

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GOOGL E ADWORDS

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GOOGL E ADWORDS

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Google Adwor ds - T ar ge ting

  • K

e ywo rd ta rg e ting

  • T

ime ta rg e ting

  • L
  • c a tio n ta rg e ting
  • De vic e ta rg e ting
  • Displa y ta rg e ting
  • Co nte xtua l ta rg e ting
  • T

e st, te st, te st

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USING RE MARKE T ING T O ST AY F RONT OF MIND

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RE MARKE T ING – B2B vs B2C

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MAP YOUR MAST E R ST RAT E GY

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WHE RE T O ST ART ?

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HOW TO GET ME

08 9200 4429 zio n.o ng @ a lyka .c o m.a u www.a lyka .c o m.a u L inke dI n - Se a rc h Zio n Ong