Home Energy Services (HES) Update May 2016 Phenomenal Success - - PowerPoint PPT Presentation

Home Energy Services (HES) Update

May 2016

Phenomenal Success 2013-2015

2 *From Mass Save Data

83,218 89,406 101,033 25,931 31,636 35,284 20,000 40,000 60,000 80,000 100,000 120,000 2013 2014 2015 Home Energy Assessments Weatherization Jobs

Statewide HES Activity

2016 Targets – Reflect Mature Market

3

All Program Administrators 2016 Targets Q1 2016 Actual* % of Goal Home Energy Assessments 88,953 21,262 24% Weatherization Jobs 33,036 10,332 31%

With a mature program, the Program Administrators (PAs) planned carefully for 2016 Please note: the numbers above reflect internal targets used by PAs for planning purposes to achieve filed portfolio goals. Filed goals are based on savings only, not Home Energy Assessment participation.

*Preliminary results

4

Unforeseen Challenges to Reach 2016 Goals

• By 2015, NSL constituted ~25% of program

volume, both HEAs and Weatherization jobs

• PAs forecasted similar volume from NSL in 2016

Closure of Next Step Living (NSL)

• Few storms and low fuel prices in the winter of

2015 - 2016

• Overall reduced customer HEA demand

Warm Winter

PAs Have Strong Delivery Network and Plan to Reach Filed Goals

5

22 Home Performance Contractors (HPCs) 22 Home Performance Contractors (HPCs) ~175 Energy Specialists/ Field Staff ~175 Energy Specialists/ Field Staff

• PAs are confident that the

workforce remains robust

• Next Step Living subcontracted

~50% of weatherization work

• PAs are confident demand

can be met with existing program contractors

• One Lead Vendor held a job

fair for NSL employees to promote job openings within the HES Network

Ramping Up HES Marketing

• Digital Display Ads
• Site & Search

Retargeting

• Paid Search
• Radio & Streaming Radio

(Pandora)

• Commuter Rail posters
• Events
• Community Partnerships
• Bill Inserts
• Direct Outreach
• Direct Mail
• Email

Awareness

• Social Media:
• Mass Save Facebook

& Twitter

• PA specific Facebook &

Twitter

• Mass Save Online

Assessment Follow-up Emails

• Propensity Modeling for

targeted direct mail and email

• Behavioral Participants
• Update & refresh of

Home Energy Assessment materials

Engagement

• Some PAs offering $100 bonus to

customers moving forward with weatherization contracts for a limited time

• Targeted follow up mail and email to

customers with additional recommendations (heating, refrigerators, wireless thermostats, clothes washer, etc.)

• Development of targeted landing

page for customers following home energy assessment

• Refresh of Home Energy Services

webpages on MassSave.com

Conversion

6

Thank You!

Andrea Matthews Residential Program Manager Berkshire Gas amatthews@berkshiregas.com Phil Moffitt Manager, Residential Programs Cape Light Compact Pmoffit@capelightcompact.org Leah Berger Manager, Residential Programs Columbia Gas of Massachusetts lberger@nisource.com Bill Stack Residential Supervisor Eversource William.Stack@eversource.com Cheryl Harrington Residential Program Manager Eversource Cheryl.Harrington@eversource.com Katelyn Mazuera Residential Program Manager Eversource Katelyn.Mazuera@eversource.com Stephanie Terach Manager, Residential Programs Liberty Utilities Stephanie.terach@libertyutilities.com Greg Krantz Residential Program Manager National Grid Greg.Krantz@nationalgrid.com Ellen Pfeiffer Lead Analyst, Residential Strategy National Grid Ellen.Pfeiffer@nationalgrid.com Derek Kimball Residential Program Manager Unitil kimball@unitil.com