Healthy Stores for Healthy Community Campaign 6/6/2014 1 San Luis - - PowerPoint PPT Presentation

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Healthy Stores for Healthy Community Campaign 6/6/2014 1 San Luis - - PowerPoint PPT Presentation

Sep 24, 2023 254 likes •477 views

Healthy Stores for Healthy Community Campaign 6/6/2014 1 San Luis Obispo County Tobacco Control Program What Do We Want? Campaign Goal: To improve the health of Californians through changes to the retail environment Integrated Campaign

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6/6/2014 1

San Luis Obispo County Tobacco Control Program

Healthy Stores for Healthy Community Campaign

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What Do We Want?

Campaign Goal: To improve the health of Californians through changes to the retail environment

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Integrated Campaign Goals

Tobacco Alcohol Healthy Foods

Marketing Advertising Product Availability Product Placement

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6/6/2014 4

Now..

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Local Data Collection

– 9 Zip Codes – 159 Retailers – Surveyed only stores that sell tobacco and allow access to persons under the age of 18.

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What Gets Measured, Gets Changed

– Tobacco or alcohol flavors that appeal to youth – Amount of advertising

  • n storefronts

– Types of products sold – Package size – Free or discounted product, and/or coupons – Tobacco sales in pharmacies

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Stores with Unhealthy vs. Healthy Ads

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Stores with Unhealthy vs. Healthy Ads

  • Exposure increases the likelihood adolescents will start to smoke.
  • Youth are 3X more sensitive than adults to tobacco advertising.
  • Youth are more likely to be influenced by cigarette marketing than

by peer pressure.

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% Stores that Sell E-cigarettes

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% Stores that Sell E-cigarettes

  • According to FDA, e-cigarettes do contain toxic chemicals - 1

study of 12 e-cigarette brands found formaldehyde, acetaldehyde and nitrosamines.

  • Nicotine poisoning from “e-liquid” has been reported across

the U.S. Nationwide, the number of cases linked to e-

liquids jumped to 1,351 in 2013, a 300 percent increase from 2012, and the number is on pace to double this year, according to information from the National Poison Data System.

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  • According to CDC, e-cigarette use by high school students

nationwide has doubled over a one year period (2011- 2012).

  • E-cigarettes come in flavors like bubble gum, gummy bear,

grape and cherry (flavored cigarettes were banned by the FDA in 2009).

  • Youth who have never used tobacco are using e-cigarettes.
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6/6/2014 12

“Exotic and Drink Sampler Pack”

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% Stores that Sell Chewing Tobacco

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% CA San Luis Obispo County City of San Luis Obispo

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% Stores that Sell Chewing Tobacco

Smokeless tobacco advertising has increased partly due to tobacco use bans. Smokeless is often marketed as a way to “get around” smoking restrictions.

  • Chewing tobacco comes in mint, candy and liquor flavors to

mask the taste of tobacco making them appealing to youth.

  • “Cherry Skoal is for someone who likes the taste of candy, if

you know what I’m saying.” – Former US Smokeless Tobacco Company Sales Representative

  • Chew/dip tobacco is not a safe alternative - toxic chemicals

include nicotine (3x more), formaldehyde and polonium 210 - each can damage gums and cause cancer.

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% Stores that Sell Candy, Mint and Liquor Flavored Non-Cigarette Tobacco

74.00% 76.00% 78.00% 80.00% 82.00% 84.00% 86.00% 88.00% 90.00% CA San Luis Obispo County City of San Luis Obispo

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% Stores that Sell Candy, Mint and Liquor Flavored Non-Cigarette Tobacco

  • Tobacco industry did not create flavors such as grape,

chocolate-mint and dreamsicle for adults.

  • Flavored tobacco is often sold for less than the price of a

candy bar in single cigar packages.

  • As part of the survey collection in SLO we found some

new tobacco products - CigaFizz is a fizzy candy-like product that contains nicotine, it comes in flavors like pink lemonade and chocolate.

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Types of Flavors Available

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Of stores that sell alcohol, % that sell alcopops

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70.00% 75.00% 80.00% 85.00% 90.00% 95.00% CA San Luis Obispo County City of San Luis Obispo

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Of stores that sell alcohol, % that sell alcopops

  • Alcopops are sweetened alcoholic beverages, usually

sold in single-serving bottles or cans. Often fruit-flavored

  • r carbonated, they closely resemble soda or energy
  • drinks. Alcopops are considered a public health concern,

because the flavors appeal to youth, the serving sizes are often large, and the alcohol content can be as high as 12.5%.

  • Nearly a quarter of youth in California binge drink (22%)

and 35% of those in the 11th grade report to have used alcohol in the past month.

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% of stores that sell any fresh fruit

  • r vegetable

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39.00% 40.00% 41.00% 42.00% 43.00% 44.00% 45.00% 46.00% 47.00% 48.00% 49.00% CA San Luis Obispo County City of San Luis Obispo

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% of stores that sell any fresh fruit or vegetable

  • When people don’t have easy access to nutritious food,

they eat less nutritious food which is linked to obesity and type 2 diabetes.

  • Only 27% of Californians reported to have eaten 3 or

more fruits a vegetables a day.

  • In California, 1 in 3 teenagers are obese or overweight

as well as 59.8% of adults. In San Luis Obispo 48% of adults are overweight or obese.

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Future?

Stores and retailers are not the enemy - they are our partners in providing health and life to our communities