Growth Hacking Your Brand to Success! Irfan Khairi - - PDF document

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Growth Hacking Your Brand to Success! Irfan Khairi - - PDF document

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31/5/2016 Growth Hacking Your Brand to Success! Irfan Khairi www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb About me Doing online business since 2000 Made $1,000,000 at 25 Authored 7 books Business

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Growth Hacking Your Brand to Success!

Irfan Khairi

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

About me

  • Doing online business since 2000
  • Made $1,000,000 at 25
  • Authored 7 books
  • Business academy in Malaysia
  • Travel a lot to speak

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

What is growth hacking?

Growth hacking is a marketing technique which aims to attract users at a relatively low cost and primarily by means of technological integration.

I d it!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Why need to growth hack?

  • Most startups don’t have that much capital for ads
  • Facebook and Google ads are more expensive
  • Every money saved is extra profit
  • More effective compared to paid ads!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How Inbound Marketing Can Help Start-ups

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  • 1. Quality over Quantity

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

How many likes you have is Not relevent anymore. Look at FamilyShare…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Page Likes (followers) 2,000,000+

11,000 post likes Vs 1,800 post likes

Reach 32,727 1.6% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Page Likes (followers) 400,000 50% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

It’s always quality over quantity Why?

  • Build your brand at a focused target
  • Not focusing will weaken your brand
  • Reach will drop with un-focused followers (Family Share)

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Updates must be….

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Putting funny clips, babies, cats, epic fails will increase page likes! But it will reduce quality of page likes.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

It takes hard work to build quality followers…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Once you have it, it will be easier!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Update with tons of relevant and helpful info = exponential growth!

Time Page likes

100,000 200,000 400,000 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Be consistent. Keep on updating with relevant and helpful content. Build targeted followers to your brand.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Text update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Image update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Video update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Blog update www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

BUT…. how to know that what you are updating is effective?

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How Inbound Marketing Can Help Start-ups

  • 2. Analyze insights

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

DEMO 1: The people. Who are your followers

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31/5/2016 15 Check out what works. And do more of it.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

DEMO 2: What works? Do more of it!

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Do more of it by repurposing! Delivering same message in different ways.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Why repurpose?

  • Difficult to come up with new ideas
  • Consistent with posts
  • Empower readers with message

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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What else in Insights?... One way to see if you are doing well… Pages to Watch. Set a benchmark/target using competitors, leaders in the industry, or just about any page that you like.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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31/5/2016 21 DEMO 3: Pages to watch!

One more thing, checkout the PRIME TIME to post...

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How Inbound Marketing Can Help Start-ups

  • 3. Be like TV

build and retain audience

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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My Facebook

  • 6.30 am: Motivational image quotes
  • 10.00am: Business tips Video
  • 2.00pm: Article on blog
  • 7.00pm: Image quotes
  • 9.00pm: Live broadcasting

Have a daily schedule just like TV!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Plan your posts. Schedule it!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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VIDEOS

*since 2014 videos gets higher reach and engagement compare to other types of posts www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

What is better then VIDEOS? LIVE VIDEOS

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LIVE DEMO* A little history of LIVE TIPS: Don’t wait Do often (timing like tv) Do longer (notice notification) Great title. Clickable. Engage with audience

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How Inbound Marketing Can Help Start-ups

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  • 4. Retargeting Facebook ads

Lets start with basic targeting ads…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

DEMO: Putting ads on Facebook!

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Ads targeting is VERY effective on Facebook

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

6 until it sticks

Your business

54

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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But what is VERY VERY effective is retargeting!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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3 types of retargeting…

  • Those who have visited your site
  • Those who are in your email list
  • App activity

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

DEMO: Retargeting!

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  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

How Inbound Marketing Can Help Start-ups www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • 5. Linking with Instagram

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Don’t forget now you can put ads on Instagram too via Facebook.

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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30,000,000 page likes on FACEBOOK www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 8,000,000 followers on Instagram www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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90,000,000 page likes on FACEBOOK www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb 800,000 followers on Instagram www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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how to link

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

my favourite instagram strategies…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • 1. Take good SQUARE photos

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • 2. Tell a story…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • 3. Run a competition!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

How Inbound Marketing Can Help Start-ups www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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# idea

  • 6. Hashtag competition

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

why run a contest?

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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what is a #hashtag?

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

examples of contest…

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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step 1: a landing page

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

step 2: instructions

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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step 3: promote competition

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

final step: choosing a winner!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • ne more thing …repeat!

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

How Inbound Marketing Can Help Start-ups www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • 7. How to increase reach

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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2012

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

2013/2014

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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2015/2016

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Page Likes (followers) 2,000,000+

11,000 post likes Vs 1,800 post likes

Reach 32,727 1.6% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Page Likes (followers) 400,000 50% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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HISTORY OF FACEBOOK 2004

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Businesses are mad and angry

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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They have 1.23 billion users

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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2015/2016

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Page Likes (followers) 400,000 50% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Page Likes (followers) 400,000 100% reach! www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Page Likes (followers) 400,000 www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

How Inbound Marketing Can Help Start-ups www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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  • 8. Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.com

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

www.irfankhairi.com

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Evolution of Dance Twin Baby Stalking cat www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb Video: Blendtec | Video: GoPro | www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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MORE VIRAL VIRAL www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

Professional Certificate in New Media Marketing & Branding

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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How good storytelling helps viral

Left brain Right brain www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb

  • Quality over Quantity
  • Analyzing Insights
  • Be like TV
  • Retargeting Facebook Ads
  • Linking to Instagram
  • Hashtag competition
  • Increasing reach
  • Let’s get VIRAL

www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb How Inbound Marketing Can Help Start-ups

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www.irfankhairi.org | info@rahsiainternet.com | www.fb.com/irfankhairi.fb