Growing Your Brand Our Leaders Laurence Gabriel CEO 30 years - - PowerPoint PPT Presentation
Growing Your Brand Our Leaders Laurence Gabriel CEO 30 years leading RP and communication companies, including Ketchum and Fleishman Hillard Franois Ramaget Director of Strategy 30 years seasoned leader in PR, including Harvard, TBWA,
Growing Your Brand
30 years leading RP and communication companies, including Ketchum and Fleishman Hillard
Laurence Gabriel
30 years seasoned leader in PR, including Harvard, TBWA, Grayling
François Ramaget
18 years Strategic Communication Senior Partner including at Ketchum
Laurence Collin
25 years Senior Management in the PR market
Patricia Attar
CEO Director of Strategy Partner Senior Consultant
Our Ambition / Change the Game Our Motivation / The Vision Our DNA / The Resilience Our Strength / Our Teams
2008
Francois creates Aspect which becomes Gootenberg in 2011
Gootenberg
2012
Laurence leaves Ketchum and creates her own PR agency. Patricia join her
Gen-G
2020
M&A Gen-G & Gootenberg comes ONE
AIMPACT
2019
GEN / G launch Aimpact Ecosystem
GEN / G
Data based PR Consulting / PR Consulting / PR / PA / FinComms / Data AI / Consulting / PR / PA / FinComms / Data Marketing
Communication Strategy Public Relations Social Media Crisis management Public Affairs Financial comms
Information Technology
Financial Services
Energy & Environment
Healthcare
Consumer
Public
Information Technology Financial Services Energy & Environment Healthcare Consumer Public
Consumer B to B Corporate & Crisis Public Affairs Financial Aimpact
aim high and impact
10
Influence, International, Intelligence
MISSION VALUES VISION
stakeholders
OUR MISSION OUR MISSION
OUR VISION OUR VISION
Aim high and impact Pioneering the business 360 – fit for purpose Coherence, Difference, Pertinence
OUR VALUES OUR VALUES
PR PA
Digital AI Growth acceleration International roll-out Brand evaluation Strategy
The Alliance of Experts for Corporate Governance Transformation Impact + Resilience
PA / PR Support in the ride sharing market
Context/issue
French ride sharing company positioned as the night mobility application for young people
linked to the status of Heetch drivers, Heetch had to implement a strong crisis communication plan Strategy
as a key player in the sharing economy with a clever niche market
fundraising after the relaunch of Heetch in the
sharing market Results
campaign / Change in the perception of the service
awareness while keeping Heetch DNA with its young audience.
still a referent and the 2nd brand most quoted in the ride sharing market
Launching a global leader
Context
Dock-Free Bikes & Scooters in more than 60 US cities
aims at extending its smart mobility service across Europe.
Paris launch of its Lime-Scooter service is a major milestone for building brand awareness PR Strategy
launch on the day Paris mayor announces the end of the electric car sharing service !
equitable and fun service
discover the Lime-S experience through Products demos Results
ad campaign for free !
5.8 M€
interest with more than 900 clippings in 3 months
national TV
audience 90 M people
Positioning a tech brand with influential media
Context
the 3DExperience company, provides business and people with virtual universes to imagine sustainable innovations
needs awareness for its solutions within 12 industries from aerospace to CPG
in IT and business
impacting projects in France or abroad Strategy
DS “virtual twin experience” “from things to life”
projects in France or abroad
core target media.
key speakers
trips in France or abroad. Results
clippings a year including major business publications
Protecting brand reputation
Context
global retail brand in a series
attacks linked to Islamic fashion, textile workers conditions,
accusations … Strategy
reaction based
monitoring of the fashion ecosystem
corporate speakers, prepare Q&As and statements Results
standards promoted with key corporate media / Brand and allied voice made heard
associated with the fast fashion trend
202 138 104 88 58 53 50 100 150 200 250
2019 Coverage
Context
private Swiss bank offering asset management and wealth management services
to position as expert in the global financial markets Strategy
Mirabaud speakers within the business and economy news flow (financial results, central bankers and states decisions, ..)
placement, interviews, partnerships with key corporate media Results
2019 with a strong presence in key business media / print and broadcast
Mirabaud leadership in terms of share of voice vs. private players
Consolidating brand awareness with the most sought-after target
Background
General Manager of agencies of the Omnicom group, she decided to launch her own agency in
bring her holistic know-how and business vision to French & intl companies
brand expression is well positioned and communication effectively contributes to the business Expertise
reveal the potential
effective answers to the challenges of
knows how to communicate on the most complex subjects.
also her playground - because brand expression is her signature Project
the acquisition of Gootenberg and the launch of the Aimpact alliance
alliance of partners committed to develop an exclusive platform for managing the performance of marketing communication plans
define and measure their internal and external expression to accelerate their development
Laurence Gabriel
Patricia Attar
Background
international PR agencies (Ketchum Pleon) in the innovation/technology and lifestyle sectors.
large range of agency's clients (from high-potential start-ups to large international groups - Dassault Systèmes, Ricoh or Pukka Herbs/Unilever), covering BtoC, BtoB, corporate and crisis communication issues.
communication plans where the strategic dimension and the brand stakes are combined with creativity, for a media impact in line with the business objectives.
Background
engineer turned to comms consulting
experience as General Manager for large PR network branch
PR, TBWA Corporate, Grayling
Gootenberg Key Skills
experience
Corporate, large listed companies
and messaging
localization and team coordination
and speaker's training Major references
Danone, Ferrero, McArthurGlen, Confused.com, Best Western, H&M
Hays,
Microsoft, NEC, Forrester, Cloudera, Verint, Medidata, ./.
François Ramaget
Laurence Colin
Background
acquired in PR agencies and in- house
member of Unisys France
relations department at Sun Microsystems France. Key skills
expertise includes :
positioning
implementation
based on long term relationship with top Tech & Finance media References
corporate and product programmes for Finance and Tech players, e.g. Mirabaud Asset Management, Forrester Research, Verint (CRM solutions), Planet (New Space)