Google Analytics January 27, 2015 About Me Kristin Mock BS in PR - - PowerPoint PPT Presentation

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Nov 02, 2023 9 likes •109 views

Google Analytics January 27, 2015 About Me Kristin Mock BS in PR from Missouri State eCommerce Analyst at OReilly Auto Parts GA certified Google Analytics Basics Time Period Pages/Session Sessions Avg. Session

SLIDE 1

Google Analytics

January 27, 2015

SLIDE 2

About Me

Kristin Mock
BS in PR from Missouri State
eCommerce Analyst at O’Reilly Auto Parts
GA certified

SLIDE 3

Google Analytics Basics

Time Period
Sessions
Users
Pageviews
Pages/Session
Avg. Session Duration
Bounce Rate
%New Sessions

SLIDE 4

Acquisition

Paid vs. Unpaid
Behavior

SLIDE 5

Behavior

Behavior Flow
Exit%
Tagging URLs

SLIDE 6

Content

Testing

SLIDE 7

Goals

Setup
Tracking
Events

SLIDE 8

Advertising

Placement

▫ Above/Below the fold

Views

▫ Page views/viewable impressions

Clicks

▫ Event

CPC vs CPM

SLIDE 9

Certification

Study

▫ https://support.google.com/analytics/topic/6083717? hl=en&ref_topic=3424286

Exam

▫ https://google.starttest.com/

SLIDE 10

Questions

Kristin Mock

eCommerce Analyst O’Reilly Auto Parts kristinicole919@gmail.com