Google Analytics January 27, 2015 About Me Kristin Mock BS in PR - - PowerPoint PPT Presentation

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Google Analytics January 27, 2015 About Me Kristin Mock BS in PR - - PowerPoint PPT Presentation

Google Analytics January 27, 2015 About Me Kristin Mock BS in PR from Missouri State eCommerce Analyst at OReilly Auto Parts GA certified Google Analytics Basics Time Period Pages/Session Sessions Avg. Session


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SLIDE 1

Google Analytics

January 27, 2015

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SLIDE 2

About Me

  • Kristin Mock
  • BS in PR from Missouri State
  • eCommerce Analyst at O’Reilly Auto Parts
  • GA certified
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SLIDE 3

Google Analytics Basics

  • Time Period
  • Sessions
  • Users
  • Pageviews
  • Pages/Session
  • Avg. Session Duration
  • Bounce Rate
  • %New Sessions
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SLIDE 4

Acquisition

  • Paid vs. Unpaid
  • Behavior
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SLIDE 5

Behavior

  • Behavior Flow
  • Exit%
  • Tagging URLs
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SLIDE 6

Content

  • Testing
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SLIDE 7

Goals

  • Setup
  • Tracking
  • Events
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SLIDE 8

Advertising

  • Placement

▫ Above/Below the fold

  • Views

▫ Page views/viewable impressions

  • Clicks

▫ Event

  • CPC vs CPM
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SLIDE 9

Certification

  • Study

▫ https://support.google.com/analytics/topic/6083717? hl=en&ref_topic=3424286

  • Exam

▫ https://google.starttest.com/

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SLIDE 10

Questions

Kristin Mock

eCommerce Analyst O’Reilly Auto Parts kristinicole919@gmail.com