SLIDE 6 Future brings digitalization and interconnectedness, with customers
increasingly open to intermodal mobility and logistics solutions – if those are smart and straightforward
Sustainable consumption and declining car use in Europe, coupled with a
drop in purchasing power for mobility services, mean that public transportation is likely to grow further
Rising importance of regional trade flows offers growth opportunities for
logistics
Earth's population is growing while more and more people move to cities;
increasing demand for infrastructure-efficient and zero-carbon mobility and logistics services
Europe’s workforce is shrinking; the younger generation is more diverse and
motivated to perform, but also increasingly interested in meaningful work;
- nly the best employers can succeed in the competition for talent
Future brings challenges for DB products, market position and the human resources management
Deutsche Bahn AG 6
Transportation innovation Digital Life Diverse life patterns Competition for talent Demographic change Urbanization Increasing regionali- zation of trade flows