Fruits and vegetables in Sichuan province Xue Jiang, Food Valley NL - - PowerPoint PPT Presentation

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Fruits and vegetables in Sichuan province Xue Jiang, Food Valley NL - - PowerPoint PPT Presentation

Sep 25, 2023 135 likes •573 views

Fruits and vegetables in Sichuan province Xue Jiang, Food Valley NL ambassador, China Overview Introduction to Sichuan Province Fruits and vegetables in Sichuan Distribution channels Infrastructure and logistics Regulations

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Fruits and vegetables in Sichuan province

  • Xue Jiang, Food Valley NL ambassador, China
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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Introduction to Sichuan Province

Basic facts

Location Southwest Area 485,000 km2, fifth largest GDP 2015 3,01 trillion RMB, sixth , 8% increase Population 81 million (2014), fourth populous Captical city Chengdu Sister state Friesland(NL) since 2001

1 RMB = 0.13 Euros

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  • Population

Introduction to Sichuan Province

source: http://www.sc.stats.gov.cn/

22,59% 69,85% 7,56%

Population by age in Sichuan in 2000

0-14 years old 15-64 years old >65 years old 16,67% 72,08% 10,95%

Population by age in Sichuan in 2010

0-14 years old 15-64 years old >65 years old

  • active labour force: aged people/kids= 5:2 sufficient labor force; high savings rate

(the amount of money deducting from income to set aside); high consumer demand

  • Ageing population, especially in rural area

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  • Natural Geographical Features

Introduction to Sichuan Province

Northwest Sichuan Plateau:

  • 3,000 to 5,000 meters
  • alpine climate
  • alpine meadow

vegetation Southwest Mountains:

  • high mountains and stiff

valleys

  • climate and vegetation

in vertical distribution Sichuan Basin:

  • subtropical monsoon

climate

  • subtropical evergreen

broadleaf forest source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml

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  • Urban Geographical Features

Introduction to Sichuan Province

Cities in Sichuan:

  • 1 sub-provincial city
  • 17 prefecture cities
  • 14 county level cities
  • 94% cities in the East
  • Central city has

prominent position Chengdu:

  • 2.6% land
  • 17,6% resident

population

  • 34,2% GDP
  • economy, culture,

technology, education, transport and communication center source: http://www.sc.gov.cn/10462/10758/11799/11800/2014/4/30/10300416.shtml

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  • Agriculture development strategy

Development zone: Optimizing

Moderate

Protection

Introduction to Sichuan Province

Protection

Sichuan province

source: http://www.gov.cn/xinwen/2015-05/28/content_2869902.htm

  • 70 % arable land
  • 70-80% agriculture

production

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Fruits and vegetables in Sichuan

  • Basic facts
  • Vegetables: 2nd

largest

  • Fruits: 3rd largest
  • Mainly From east

part

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Fruits and vegetables in Sichuan

  • Basic facts

80 90 100 110 120 130 140 2500 3000 3500 4000 4500 2006 2007 2008 2009 2010 2011 2012 2013 2014

Snow area (10,000 hectares) Yield (10,000 tons)

yield Sown area

Yeild and sown area of vegetables and edible fungus in Sichuan from 2006 to 2014

10 20 30 40 50 60 70 2006 2007 2008 2009 2010 2011 2012 2013 2014

Yield (10,000 tons)

Yeild of apple in Sichuan from 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/

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Fruits and vegetables in Sichuan

  • Basic facts

Yeild of citrus in Sichuan from 2006 to 2014 Yeild of pearls in Sichuan from 2006 to 2014 source: edit from Sichuan Provincial Bureau Statistics, annual report 2015, http://www.sc.stats.gov.cn/

50 100 150 200 250 300 350 400 2006 2007 2008 2009 2010 2011 2012 2013 2014

Yield (10,000 tons)

20 40 60 80 100 120 2006 2007 2008 2009 2010 2011 2012 2013 2014

Yield (10,000 tons)

50 100 150 200 250 300 2006 2007 2008 2009 2010 2011 2012 2013 2014

Yield (10,000 tons)

Yeild of other fruits in Sichuan from 2006 to 2014

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Dung Biogas

  • Trends and opportunities

1) Mixed farming is practiced and highly promoted.

Fruits and vegetables in Sichuan

Fertilizer Daily use Grwoing of fruits and vegetables

  • Waste reduce
  • Reduce useage of

chemical fertilizer

  • Energy saving
  • Improve yeild

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Fruits and vegetables in Sichuan

  • Trends and opportunities

2) Increase of online business

1st of quarter of 2016

  • 1 billion RMB
  • 10% of

agriculture sales

  • 1,2% increase

compare to 2015 Farmers Supermarket Consumer Jingdong, Taobao Order (in advence) source: Sichuan Provincial Agriculture Department, http://www.scagri.gov.cn/ztzl/nyxxh/201608/t20160808_483211.html

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Fruits and vegetables in Sichuan

  • Trends and opportunities

3) change in diet

2010-2012

  • Too much intake
  • f fat
  • Insufficient

intake of protein,mineral and vitamin

  • Increasing
  • besity rate

By 2020

  • Salt and oil

reduction

  • Ensure protein

intake

  • Ensure mineral

and vitamin intake

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  • Trends and opportunities

4) water management

Fruits and vegetables in Sichuan

Yangtze River

  • Numerous water

resource available

  • Mainly from rivers
  • Lakes, glacier, swamp

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  • Opportunities

1) water management

Fruits and vegetables in Sichuan

Precipitation of each month in Sichuan province in 2014 source: edit from annual report of Sichuan Meteorological Service http://www.scqx.gov.cn Water from rainfall Water in the rivers Agriculture irrigation Flood in summer

Drought in winter/spring

Drought in summer

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Distribution channels – farmer’s market

  • Farmer’s market

Prepared food Different classification Indoor Outdoor Vegetables One stand

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Distribution channels – farmer’s market

  • Farmer’s market

Farmers Distributor Consumer Farmers Consumer

OR

Facts and features

  • Most traditional way of buying fruits & vegetables
  • Open all year around
  • Cheap price
  • Fresh, no infrastructure for long-term storage
  • No processing or extra package
  • Supporting and connected to local farmers
  • Best time: early morning
  • Poorly organized, less popular within people with higher

income

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Distribution channels -- supermarket

  • Supermarket

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Distribution channels -- supermarket

  • Supermarket

Farmers Distributor 1 (2...) Supermark et Consumers

Facts and features

  • Growing way of buying fruits & vegetables
  • Open all year around
  • Higher price compare to farmer’s market
  • Fresh & infrastructure for long-term storage
  • Various level of processing and package
  • Supporting local farmers & international business
  • Best time: not a specific time
  • Well organized, popular within people with higher

income

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Distribution channels -- supermarket

  • Supermarket

Fresh fruits & vegetables Clean and cut vegetables Ready to go food Processed food Imported fruit

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Distribution channels – online shopping

  • Online shopping

Facts and features

  • Growing way of buying fruits & vegetables
  • Convenience
  • Price can be higher or lower
  • High requirement for infrastructure
  • Various level of processing and package
  • Less supporting to local farmers
  • Possible risk: food fraud

Online platform Order Delivery company Consumers

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Infrastructure and logistics -- summary

Transpor tation airport railway road

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Infrastructure and logistics -- airport

Main city served IATA Airport name Chengdu CTU Chengdu Shuangliu International Airport Daocheng DCY Daocheng Yading Airport Dazhou DAX Dazhou Heshi Airport Guangyuan GYS Guangyuan Panlong Airport Hongyuan AHJ Hongyuan Airport Jiuzhaigou/Songpan JZH Jiuzhai Huanglong Airport Kangding KGT Kangding Airport Luzhou LZO Luzhou Lantian Airport Mianyang MIG Mianyang Nanjiao Airport Nanchong NAO Nanchong Gaoping Airport Panzhihua PZI Panzhihua Bao'anying Airport Xichang XIC Xichang Qingshan Airport Yibin YBP Yibin Caiba Airport Luzhou \ Luzhou Yunlong Airport (under construction) Bazhong \ Bazhong Enyang Airport (scheduled for construction) Chengdu \ Chengdu Tianfu International Airport (scheduled for construction) Garzê (Ganzi) \ Garze Gesar Airport (scheduled for construction) Yibin \ Yibin Wuliangye Airport (scheduled for construction)

In use, 13 in Sichuan Under construction, 1 in Sichuan Scheduled for construction, 4 in Sichuan

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Infrastructure and logistics -- airport

  • Chengdu Shuangliu International airport

Facts and features

  • 16 KM southwest of downtown
  • 4th busiest airport in China
  • handled 42.2 million passengers and 0.6 million ton

cargo in 2015

  • core hubs of AirChina, China Eastern Airlines,

Sichuang Airlines, Chengdu Airlines, Tibet Airlines

  • flights to more than 50 international destinations
  • Non-stop flight to European cities: Amsterdam,

Frankfurt, Paris, Moscow, London, Prague

CTU AMS

Flight time: 11hours 5 flights/ week

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Infrastructure and logistics -- railway

Facts and features

  • Centered in Chengdu
  • In eastern part
  • Western part under

investigation

  • Connected to other cities in

western, southern and central part China

  • Chengdu-Chongqing high

speed Railway, 2 hours.

  • Chongqing-Xinjiang-Europe

International Railway

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Infrastructure and logistics -- railway

  • Chongqing-Xinjiang-Europe International Railway

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Infrastructure and logistics -- road

Facts and features

  • Centered in Chengdu
  • 310,000 KM in total, Top 1 in

China

  • Highway covers all cities
  • 32 national highways in

Sichuan (119 national highways in China)

  • Connected to other cities in

western, southern and central part China

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Regulations

  • Food Safety Law of The PRC (2015)

Full text available at: http://gain.fas.usda.gov/Recent%20GAIN%20Publications/Amended%20Food%20Safety%20Law%20of%20China_Beijin g_China%20-%20Peoples%20Republic%20of_5-18-2015.pdf

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Regulations

  • Labeling & packaging:
  • - Name, specification, net content, date of production, table of ingredients or formulation,

producer name, address and contact information, shelf life, code of product standards, storage requirements, generic name of the food additives, production license number.

  • - Imported pre-packaged food shall be provided with labels and instructions in Chinese
  • - The labels of staple and supplementary food for babies and other specific populations

shall also indicate main nutritional ingredients and their contents.

  • - Labels, instructions and packaging of food and food additives may not contain false or

exaggerated information, nor may they make statements about disease prevention and treatment functions. Food producers or distributors shall undertake legal liability for declarations on the label, instructions and packaging.

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Regulations

  • Imports and exports:
  • - Imported food and food additives and food-related products shall comply with China’s

national food safety standards.

  • - In the case of importing food for which national food safety standards are not available,
  • verseas exporters, overseas producing enterprises, or their entrusted importers shall

submit their implemented national (regional) standards or international standards to the health administration under the State Council.

  • - Food importers shall establish a import and sale record of food, food additives, and food-

related products, and shall truthfully record information.

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Regulations

  • Tax

Category Tax rate Category Tax rate Category Tax rate Milk powder 15% Bottled water 15% Beer 50% Dairy product 15% Tea 15% Grape wine 50% Biscuit 15% Pastry 20% Brandy 50% Condiment 15% Chocolate 10% Whisky 50% Carbonated drinks 15% Fruit 25%-30% Vodka 50% Coffee 15% Cooking oil 25% Tobacco 50% General Administration of Customs People’s Republic of China: http://www.customs.gov.cn/publish/portal0/tab49564/info793342.htm

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Overview

  • Introduction to Sichuan Province
  • Fruits and vegetables in Sichuan
  • Distribution channels
  • Infrastructure and logistics
  • Regulations
  • Contact information

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Contact information

  • University

1. Sichuan University

  • Nutrition and Food Hygiene, Botany
  • Close collaboration with oversea university and research institution
  • Contact: http://www.scu.edu.cn/ Email: gjc@scu.edu.cn Tel:+862885467116
  • 1. Sichuan Provincial Agricultural Department: http://www.scagri.gov.cn/
  • 2. Ministry of Agricultural of the People’s Republic of China: http://www.moa.gov.cn/
  • Government
  • 2. Sichuan Agricultural University
  • Focus on biological and agricultural technology
  • Contact: www.sicau.edu.cn Email: aumdwsb@sicau.edu.cn

Tel:+8608352882233

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Contact information

  • Company
  • 1. Wuliangye Yibin Company Limited
  • Spirits( Bai Jiu)
  • Contact: http://www.wuliangye.com.cn/
  • 2. JNC Group Company Limited
  • Spirits( Bai Jiu)
  • Contact: http://www.jnc.com.cn/ Tel :0838-6202206

Email: jnc@jnc.com.cn

  • 3. Yili Group
  • Dairy product
  • Contact: http://www.yili.com/en/index Tel: 400-816-9999

Email: yljw@yili.com

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Contact information

  • Company
  • 4. Nongfuspring
  • bottled water and beverage
  • Contact: http://www.nongfuspring.com/ Tel: 0571-87631800

Email: nfsq@mail.nfsq.com.cn

  • 5. Sichuan New Hope Group
  • Meat, animal feed, dairy product
  • Contact: http://www.newhopegroup.com/ Tel:+862865721666

Email: contact@newhope.cn

  • 6. Sichuan Bluesword Beverage Group
  • Plant protein beverage, mineral water
  • Contact: http://www.bluesword.cn/ Tel:+862869931209

Email: xzzx@bluesword.cn

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Highlight

  • Chengdu is an essential city in southwest China with great potential

market.

  • Convenient infrastructure and transpiration.
  • Strong support from government and university & research

institution.

  • Open and friendly attitudes towards foreigners.
  • Amazing living environment (relaxing pace of life, delicious food,

numerous tourist attractions).

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Thanks

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