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Innovative Marketing Programs
Marketing, Promotions & Research Program February 25, 2017
Innovative Marketing Programs Marketing, Promotions & Research - - PowerPoint PPT Presentation
Innovative Marketing Programs Marketing, Promotions & Research - - PowerPoint PPT Presentation
Innovative Marketing Programs Marketing, Promotions & Research Program February 25, 2017 About National Pecan Shellers Association NPSA Mission Support and promote the interests of pecan shellers and the global industry to assure the
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Strategies
Promote research that supports the health benefits of pecans. Encourage consumers to integrate pecans into their diets and lifestyles. Encourage culinary professionals to include pecans pieces in their recipe development and new product development. Position NPSA as the leading resource on pecans to industry, media, consumers, culinary and health professionals.
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Promoting Pecans to Chefs Commercial Applications
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Pecan Chefs Summit
Fall 2015 Hosted R&D Chefs Serenbe Inn & Farmhouse & The Bosch Experience Center 1) EDUCATION
- How and why they should use Pecans
- Nutritional benefits of Pecan
- Profiles of pecan products - pieces, halves, oil and
meal (taste/texture)
2) APPLICATION
- Apply knowledge to create specific dishes/applications
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Pecan Chefs Summit
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R&D Chefs
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Key Takeaways
Outback USA: Uses 200k pounds of pecans annually. Serves the following pecan products:
- Introduced spiced pecan topped salad in Australia “Grilled Chicken
Apple Salad”
- Pecans as a constituent in the Thunder from Down Under Brownie
High Road Craft Ice Cream: Launched 2 new pecan ice cream flavors in Whole Foods and Publix grocery stores nationwide Sysco: Most popular and most successful menu item is the "house" salad with candied pecans
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New Content - Recipes
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Consumer Editorial & Social
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New Content - Videos
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Consumer Editorial
Fall/Winter 2016 16 page article:
- Pronunciation
- Nutritional
Benefits
- Recipes
- Pecan Facts
Distributed at Barnes & Noble & Whole Foods nationwide
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Trade Media Coverage
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What’s Next?
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Pecan Chefs Summit 2017
2nd Event with R&D Chefs
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Promoting Pecans to Consumers
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Pecan Harvest
November 2016 - NPSA Partnered with Shellers/ Growers in Albany, Georgia Rare behind-the-scenes look at how pecans are harvested and processed From the shaking of the trees, to the cleaning, cracking and roasting of the nuts
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Key Takeaways
Generated new content for NPSA digital platforms videos, website, social Generated social media buzz including Facebook Live, Twitter posts, new recipes, and more Food bloggers continue to post on social media Editorial coverage
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iLovePecans.org Page
Elements: Image Gallery Overview Facebook Live Recipe
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Pecan Harvest
Facebook Live was posted on SouthernBite page with blogger Stacey Little and has generated more than 3,774 views and growing
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Pecan Harvest
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Bloggers on Social Media
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Trade Media Coverage
January 2017 issue of Pecan South magazine Pecan Harvest event at Sunnyland Farms
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Consumer Promotions
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2017 Oscar Promotion
Satellite Media Tour
“Everybody Wins Gift Bag” Dallas Houston Washington, DC Philadelphia Portland
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- Visit www.iLovePecans.org
– Videos – Recipes – Research – History – FAQs – Testimonials
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