Made with Culturally Authentic, Natural & Certified Organic Ingredients What is NOT in our Products No Sulfates • No Parabens • No Phthalates • No Paraffin No Gluten • No Propylene Glycol • No Mineral Oil No Synthetic Fragrance • No Synthetic Color • No DEA• No Animal Testing 2
HAIR INNOVATION
WHO WE ARE: Our Unique Position SheaMoisture Is At A Powerful Intersection, Appealing To Millennials Mind Set Consumers As A Premium Naturals Brand With Expertise In All Hair Needs. PREMIUM/ GENERAL MARKET Millennials place a premium on authenticity – from the products they buy to their interactions with brands. TRADITIONAL ETHNIC More than 60% of the US population identify as having naturally curly, NATURAL coily or wavy hair, the Millennials are 38% multicultural consumer is more likely to buy steadily driving their natural and organic products mainstream products and they are willing to spend more.
Superfruit Complex 10 in 1 Renewal System Ingredient Story Multi-benefit Hair Care • Certified Organic Shea Butter, Superfruit Complex, Marula Restoring, Protecting, and Revitalizing Oil and Biotin. Reason for Being: • Helps to renew vibrancy in lackluster hair. • Antioxidant rich formulas, where each product in the collection contains multiple benefits that speak to the needs of dry, aging hair including hydration, nourishment, and color protection without product build-up. Value to SM Community: • Natural and certified organic Ingredients. • Moisture- rich formulations that support aging hair’s elasticity and increase manageability. • Nourishes individual strands for thicker, stronger hair. Products: • Shampoo and Conditioner: Available in 379ml • 10-in-1 Renewal System Masque : Intensive antioxidant- rich treatment helps to and renew vibrancy and add deep, long-lasting hydration to dry, lackluster hair. 324ml 5
Coconut & Hibiscus Ingredient Story • Certified Organic Shea Butter, Coconut Oil, Silk Protein and Neem For Thick, Kinky, Coily, and Curly Hair Oil. Enhances Curls, Reduces Frizz, and Adds Shine Reason for Being: • A curl enhancing, shine boosting collection especially for the consumer with thick, kinky, coily, or curly hair. • Designed to define the curl pattern, restore moisture, infuse body and shine, and reduce frizz for healthy, bouncy curls. Value to SM Community: • Natural and certified organic ingredients. • Detangles, moisturizes, and nourishes hair to produce silky smooth curls. • Protects hair by reducing breakage. Products: • Curl & Shine Shampoo and Conditioner: Available in 379ml • Curl Enhancing Smoothie: Defines and enhances curls while reducing frizz. HERO 328ml • Curl & Shine Style Milk: Transitions dry, damaged, over-processed hair to frizz free, detangled naturally beautiful curls. 254ml • Curling Gel Soufflé: Moisturizes and protects waves and curls. Offers instant hydration to dry, over-processed hair and soft, frizz-free hold to add definition to curls. 326ml 6
Raw Shea Butter Ingredient Story: • Certified Organic Shea Butter, Argan Oil and Sea Kelp. For Damaged Transitioning Hair Reason for Being: Fortifies and Restores • Moisturizes and repairs lifeless dry, damaged or over- processed hair with intensive healing treatments and styling aids. • Designed to provide mineral-rich nutrition and deep hydration. Value to SM Community: • Natural and certified organic ingredients. • Perfect for those transitioning from damaged, chemically treated hair to natural, healthy hair. Product: • Raw Sea Butter Moisture Retention Shampoo and Conditioner: 379ml • Raw Shea Butter Deep Treatment Masque: H elps restore health, shine and vitality to over-processed hair by intensely hydrating hair. Available in 326ml • Raw Shea Butter Extra-Moisture Detangler: Smooths hair and adds body, shine and manageability. 236ml 7
Jamaican Black Castor Oil Ingredient Story • Certified Organic Shea Butter, Jamaican Black Castor For Natural, Chemically Processed, Color Oil, Apple Cider Vinegar and Peppermint. Treated, or Heat Styled Hair Reason for Being: Strengthens and Restores • A restoring collection for the consumer with natural, chemically processed, color treated, or heat styled hair. • Nourishes and strengthens for softer, more manageable hair. • Reduces the appearance of breakage and shedding. • Helps promote growth by supporting hair’s elasticity. Value to SM Community: • Natural and certified organic ingredients. • Restores strength and resilience to hair damaged by heat or chemically processes. Product: • Shampoo: Available in 506ml • Leave-In Conditioner: Forms a protective layer while reducing the appearance of split ends making curls look healthier and shinier. 431ml • Hair Masque: Makes even coarse, dry and over- processed curls and coils soft and tangle free. Available in a 326ml • Edge Treatment: Blocks the effect of humidity to control reversion 118ml 8
Fruit Fusion Ingredient Story • Certified 100% Pure Coconut Water, Fruit Fusion, Imbe For Natural, Chemically Processed, Color Oil Treated, or Heat Styled Hair Reason for Being: Strengthens and Restores • A Hydrating, nourishing and boosting hair care range for Fine to medium hair • Cleanses and conditions hair weightlessly • Proprietary fusion of Dragon Fruit, Lychee Berry and Green Apple Extracts to nourish and energize lifeless hair. Value to SM Community: • Natural and certified organic ingredients. • Hydrate, Nourish and boost Product: • Shampoo & Conditioner: Available in 384ml • Texture Spray: B lock humidity to control frizz while Aloe adds weightless shineAvailable in 118ml • Hair Masque: Makes even coarse, dry and over- processed curls and coils soft and tangle free. Available in 354ml 9
Raw Shea & Cupuacu Ingredient Story • Certified Organic Passiflora Oil, Raw Shea Butter For Thick and Wavy Hair Reason for Being: • A restoring collection for the consumer Looking to cleanse and smooth • Best suited for thick and wavy hair • Great for protein-sensitive hair Value to SM Community: • Natural and certified organic ingredients. • Restores strength and resilience to hair damaged by heat or chemically processes. Product: • Shampoo & Conditioner: Available in 379ml • Styling Gel-Cream: Conditioning styling gel provides crunch-free definition and shine with lasting hold to thick. Available in 249ml 10
Case/ Code Product UPC Width Height Depth RRP Pack SD21203 Superfruit Complexe 10-IN-1 Multi-benifit Shampoo 7643022212032 12 6.5 15 6.5 £10.99 6.5 SD21210 Superfruit Complexe 10-IN-1 Multi-benifit Conditioner 7643022212100 12 16.5 6.5 £10.99 SD21227 Superfruit Complexe 10-IN-1 Multi-benifit Hair Masque 7643022212278 12 7 9 7 12.99 SD21012 Coconut and Hibiscus Curl and Shine Shampoo 7643022210120 12 6.5 15 6.5 10.99 SD21029 Coconut and Hibiscus Curl and Shine Conditioner 7643022210298 12 6.5 16.5 6.5 10.99 SD21050 Coconut and Hibiscus Curl and Shine Style Milk 7643022210502 12 5.5 13.5 5.5 10.99 SD21043 Coconut and Hibiscus Curling Gel Soufflé 7643022210434 12 9.2 7 9.2 12.99 7 SD21036 Coconut and Hibiscus Curl enhancing Smoothie 7643022210366 12 9 9 12.99 SD21142 Raw Shea Butter Extra Moisture Retention Shampoo 7643022211424 12 6.5 15 6.5 10.99 SD21159 Raw Shea Butter Restorative Conditioner 7643022211592 12 6.5 16.5 6.5 10.99 SD21166 Raw Shea Butter Deep Treatment Masque 7643022211660 12 7 9 7 12.99 SD21173 Raw Shea Butter Extra Moisture Detangler 7643022211738 12 4.5 18.5 4.5 10.99 SD21333 Jamaican Black Castor Oil Strengthen and Restore Shampoo 7643022213336 12 6.5 15 6.5 12.99 Jamaican Black Castor Oil Strengthen and Restore Leave-in SD21319 7643022213190 12 9 9 9 12.99 Conditioner SD21302 Jamaican Black Castor Oil Strengthen and Restore Hair Masque 7643022213022 12 9 7 9 12.99 Jamaican Black Castor Oil Strengthen and Restore Edge 11 SD21326 7643022213268 12 7.5 4.5 7.5 12.99 Treatment
Code Product UPC Case/Pack Width Height Depth RRP SD21449 Fruit Fusion Coconut Water Weightless Shampoo 7643022214494 12 6.5 15 6.5 10.99 Fruit Fusion Coconut Water Weightless Crème 12 SD21456 7643022214562 6.5 16.5 6.5 10.99 Rinse Conditioner Fruit Fusion Coconut Water Weightless Texture SD21470 7643022214708 12 14.5 13.5 14.5 10.99 Spray Fruit Fusion Coconut Water Weightless Hair SD21463 7643022214630 12 7 9 7 12.99 Masque SD26500 Raw Shea & Cupuacu Frizz Defence Shampoo 7643022216092 12 6.5 15 6.5 10.99 SD26501 Raw Shea & Cupuacu Frizz Defence Conditioner 7643022216160 12 6.5 16.5 6.5 10.99 Raw Shea & Cupuacu Frizz Defence Styling Gel SD26503 7643022216238 12 8 21 6 10.99 Cream 12
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