Oscar Mayer Strategic Assessment Committee March 13, 2018 Oscar - - PowerPoint PPT Presentation

oscar mayer strategic assessment committee
SMART_READER_LITE
LIVE PREVIEW

Oscar Mayer Strategic Assessment Committee March 13, 2018 Oscar - - PowerPoint PPT Presentation

Oscar Mayer Strategic Assessment Committee March 13, 2018 Oscar Mayer Strategic Assessment Committee Agenda 1. Call to Order / Roll Call 2. Approval of Minutes February 13, 2018 Meeting 3. Public Comment 4. Disclosures and Recusals 5.


slide-1
SLIDE 1

Oscar Mayer Strategic Assessment Committee

March 13, 2018

slide-2
SLIDE 2

Oscar Mayer Strategic Assessment Committee

Agenda

  • 1. Call to Order / Roll Call
  • 2. Approval of Minutes – February 13, 2018 Meeting
  • 3. Public Comment
  • 4. Disclosures and Recusals
  • 5. General Updates and Announcements
  • 6. Owners Status Report
  • 7. Tax Increment Finance Process Overview
  • 8. Regional Food Systems Presentation
  • 9. Initial Study Area Boundary Mapping Exercise
  • 10. Adjournment6
slide-3
SLIDE 3

Oscar Mayer Strategic Assessment Committee

Owners Status Report

slide-4
SLIDE 4

Oscar Mayer Strategic Assessment Committee

Oscar Mayer Site

slide-5
SLIDE 5

Oscar Mayer Strategic Assessment Committee

Tax Increment Finance Process Overview

slide-6
SLIDE 6

Presentation to Oscar Mayer Strategic Assessment Committee Dan Rolfs Community Development Project Manager City of Madison March 13, 2018

Tax Increment Finance (TIF) and the Former Oscar Mayer Site

slide-7
SLIDE 7

Overview

 What is TIF?  The TIF Process  TIF Timeline  Potential Oscar Mayer

TID

7

slide-8
SLIDE 8

What is TIF?

Tax Incremental Finance:

 Is governed by state law (Wis. Stats. 66.1105) and administered by municipalities.  Recovers development cost through taxes generated by new growth (“tax increment”)

within a Tax Incremental District.

 Is based on value growth.  Shares both the cost and benefit of development among overlying tax districts

(municipality, school district, county, tech college).

8

slide-9
SLIDE 9

Basic Elements of TIF

Base Value

  • The value that existed prior to TID creation
  • Overlying tax districts may still levy tax on the base

Incremental Value

  • The value of growth (development and appreciation) after TID creation
  • Overlying tax districts forego their portions of the tax rate on growth

Tax Increment

  • The tax rate levied on the incremental value that flows to the city

Tax Incremental District (TID):

  • TID Boundary-Contiguous whole parcels of property
  • Follows a Project Plan, which is an adopted financial strategy

9

slide-10
SLIDE 10

TIF Statutory Requirements

 50% of the TID blighted, industrial or mixed-use  All costs must meet a “but for” test.

 i.e. “but for” TIF, they would not occur  Funds are either borrowed or from accrued increment

10

Eligible Costs Public Improvements Streetscape Land Acquisition Demolition Remediation Construction TIF Administration Cost Finance Cost Ineligible Costs Public Buildings Regional Parks City Operating Costs Assessable Costs

slide-11
SLIDE 11

Base Value (Pre-TID) Annual Tax Levy Tax Distribution City County Schools Voc/Tech School Total Levy $1,000,000 $30,000 $6,000 $10,000 $13,000 $1,000 $30,000 New Development New Tax Levy Tax Distribution City County Schools Voc/Tech Total Levy on Base Value New Tax Levy Less: Levy on Base Value Tax Increment $15,000,000 $450,000 $6,000 $10,000 $13,000 $1,000 $30,000 $450,000

  • 30,000

$420,000

An Example of Tax Increment

Overlying tax districts still receive their base levy over the life

  • f the TID

11

slide-12
SLIDE 12

TID Lifespan and Expenditure Period

Lifespan Blighted Area TID 27 yrs Industrial 20 yrs Mixed Use 20 yrs This is the maximum period that a TID may collect tax increments. The average TID lifespan in Madison is about 12 years. Expenditure Period 22 yrs 15 yrs 15 yrs This is the maximum period that a TID may make expenditures to be paid with tax increments.

12

slide-13
SLIDE 13

TID Boundaries – TID #32

13

slide-14
SLIDE 14

The TIF Process

14

slide-15
SLIDE 15

Madison TIF Policy - Goals

Growing the property tax base

Fostering the creation and retention of family-supporting jobs

Encouraging adaptive re-use of obsolete or deteriorating property

Encouraging urban in-fill projects that increase (or decrease where appropriate) density consistent with the City’s Comprehensive Plan

Assisting in the revitalization of historic, architecturally significant, or deteriorated buildings, or enhancement of historic districts, especially landmarked and contributing buildings.

Creating a range of housing types and specifically encouraging the development of workforce and affordable housing, especially housing that is for those earning much less than the area median income.

Funding public improvements that enhance development potential, improve the City’s infrastructure, enhance transportation options, and improve the quality and livability of neighborhoods.

Promoting superior design, building materials, and sustainability features in the built environment

Reserving sufficient increment for public infrastructure in both TIF project plans and TIF underwriting.

15

slide-16
SLIDE 16

Madison TIF Funding Process

 Developer identifies a

potential project

 Meet with City Staff

 Planning, TIF,

Engineering,

 File a Development

Application with Planning Staff

 File a TIF Application

with TIF Staff

 Application includes a fee

16

slide-17
SLIDE 17

Madison TIF Process - Analysis

 Analysis & Finding  Negotiation of Term

Sheet

 Finance Committee  Common Council

17

slide-18
SLIDE 18

How is a Tax Incremental District (TID) Created?

TID Determination: Suitability for blighted area (50%) industrial or mixed-use

TIF Project Plan: Establishes a boundary, forecasts growth and project costs, financial feasibility, conforms to Comp Plan, neighborhood or area plan

Public Process: The Plan Commission holds public hearing, Council adopts Project Plan and Boundary

TID Creation Deadline: Statutory September 30 deadline for Council adoption of TID creation resolution.

Joint Review Board: Overlying tax districts approve the TID-- final TID approval/veto authority!

Five-month process (Process must start by April 15)

slide-19
SLIDE 19

Oscar Mayer Site

19

slide-20
SLIDE 20

Madison TIF Policy - Underwriting

 Land costs (shall not exceed market)  Environmental remediation  Common ineligible costs:

 Assessable infrastructure costs  Operating costs  City Fees  Public Buildings

 “But For” standard  55% gateway

20

slide-21
SLIDE 21

Madison TIF Policy – Underwriting

 Equity greater or equal to TIF funding  No rent / sales price write down  Each project must be self-supporting  No mortgage guarantees  Guaranty

 Personal guaranty of increment and loan terms

21

slide-22
SLIDE 22

Thank You.

Office of Real Estate Services Economic Development Division Department of Planning, Community and Economic Development Dan Rolfs, Community Development Project Manager (608) 267-8722 (drolfs@cityofmadison.com)

22

slide-23
SLIDE 23

Oscar Mayer Strategic Assessment Committee

Regional Food Systems Presentation

slide-24
SLIDE 24

The City of Madison

slide-25
SLIDE 25

 Madison Food Policy Council is charged with

making many food-based policy and programmatic decisions in the city

 8Work Groups

  • Community Engagement
  • Comprehensive Plan
  • Healthy Retail Access
  • Food Waste and Recovery
  • Pollinator Protection
  • Healthy Marketing and Procurement
  • SEED Grants
  • Urban Agriculture
slide-26
SLIDE 26

 City investment of $1.55M over 5 years  Healthy Retail Work Group

  • Increase availability of healthy food
  • Improve access to existing retail
  • Provide new affordable grocery options
  • Assist in marketing healthy food
  • Plan for new healthy retail
slide-27
SLIDE 27

 Notable Projects

  • Luna’s Groceries
  • Shepherd’s Harvest
  • Willy Street Co-op North
slide-28
SLIDE 28

 City investment of $50k

annually

 Supports community food

access projects

 Notable Projects

  • Mellowhood Foundation –

PAID Program

  • Mentoring Positives – Off The

Block Pizza

  • River Food Pantry – MUNCH

Program

slide-29
SLIDE 29

 Double Dollars is a City Program which increases the purchasing power

  • f EBT SNAP users at select farmers markets and retail locations

across the city

 Components funded as a public-private partnership, allowing for

robust administration and community incentives

slide-30
SLIDE 30

 MPM will support local

food entrepreneurs and bolster wholesale markets for local farmers who have diversified products

 Public Market

Development Committee

slide-31
SLIDE 31

Ma dison F

  • od E

c onomy & T he Public Ma rke t

Osc ar Maye r Strate gic Asse ssme nt Committe e (3/ 13/ 18)

slide-32
SLIDE 32

How Important is agriculture to Dane County’s economy?

17,000 Jobs $3.4 billion in sales $117 million in taxes 70% of County’s land

  • UW Extension
slide-33
SLIDE 33

#1 Ag Producing County in WI #63 Ag Producing County in the U.S. (top 2%)

slide-34
SLIDE 34

Source: MadREP

slide-35
SLIDE 35

Source: MadREP

slide-36
SLIDE 36

147 108 24 1 20 40 60 80 100 120 140 160 1 to 10 10 to 100 100 to 500 500+ Number of Businesses Number of Employees per Business

Number of Food Manufacturing Businesses By Size in the Madison Area

slide-37
SLIDE 37

1,624 1,761 1,978 2,067 2,475 2,916 3,440 4,531 4,543 5,768

  • 1,000

2,000 3,000 4,000 5,000 6,000 7,000 Education Building & Grounds Construction Healthcare Practitioners Sales Related Management Business & Financial… Personal Care & Service Food Preparation & Service Computer Occupations

Top 10 Occupations for Projected Employment Growth in Dane County(2014-2024)

slide-38
SLIDE 38

Dane County African American & Hispanic/Latino Food Service Workforce 2007-2015 African American Food Service Workforce Latino Food Service Workforce 2007 273 1,024 2015 580 4,089 Change 307 3,065 % Change 112% 299%

slide-39
SLIDE 39

0% 5% 10% 15% 20% 25%

Dane C County H Hispanic/Latino Workforce B By Indu dustry

slide-40
SLIDE 40
slide-41
SLIDE 41

HYPOTHETICAL: 20% shift in Madison food buying toward local sources? Madison Households 101,435 “Food at Home Spending” / Household $3,400 Total Food Buying $344,879,891 Direct Impact of 20% of Food Buying $68,975,800 Jobs Created 1,832

Sources: U.S. Census, U.S. Bureau of Economic Analysis, and Fair Food Foundation Study of Detroit

slide-42
SLIDE 42
slide-43
SLIDE 43

Unde r gr

  • und me ats

Madison Sour dough Old Sugar Quinc e & Apple Ne xt Door Br e wing T r ibe 9 Kar be n4 Ale Asylum Yum Butte r Consc ious Car nivor e Capitol Br e we r y Wisc onsin Br e wing Company Me r c ado Mar imar Off the Bloc k One Bar r e l De ath’s Door Spir its Ne ssalla JBC Coffe e Roaste r T r ue Coffe e

A Few Local Food Processing Businesses

Potte r s Cr ac ke r s Pasqual's Sc hoe ps

slide-44
SLIDE 44

Farmers Markets

slide-45
SLIDE 45

Community Gardens

slide-46
SLIDE 46

CSA Pick Up Locations

slide-47
SLIDE 47

Community Gr

  • undwor

ks Madison Colle ge Culinar y Pr

  • gr

am Gar ve r F e e d Mill F E E D Kitc he ns Badge r Roc k Ce nte r UW Madison

Unique Assets/ Projects / Infrastructure

F ar le y Ce nte r F itc hbur g Ag Route Spr ing Rose Gr

  • we r

s County E xte nsion & DAT CP DCF M & Capitol Squar e Willy Str e e t Coop Main St Industr ie s Mad E nte r pr ise Cntr . Alliant E nte r gy Ce nte r

slide-48
SLIDE 48
slide-49
SLIDE 49
slide-50
SLIDE 50

Public Ma r ke t Vision:

Ye a r-ro und de stina tio n fe a turing pro duc e fro m Wisc o nsin fa rms, c ultura lly dive rse pre pa re d fo o d, lo c a lly-ma de fo o d pro duc ts, a nd ha ndc ra fte d a rts/ c ra fts. T he spa c e c e le b ra te s o ur uniq ue tra ditio ns. I t inc lude s fo o d pro c e ssing , b usine ss inc ub a tio n, a nd wo rkfo rc e tra ining to stre ng the n o ur fo o d syste m. I t is a c he rishe d a nd inc lusive c o mmunity g a the ring spa c e with a rt, music , a nd e ve nts tha t b ring pe o ple to g e the r.

slide-51
SLIDE 51

2004 - 2011 Ide a s 2012 Re se a r c h &

  • utr

e a c h 2013 Ma r ke t Ana lysis 2017 Mome ntum !!! (Ma rke tRe a dy, F undra ising , E ve nts, Upda te d De sig n) 2014 Site Se le c tion 2015 Busine ss Pla n 2016 imple me nta tion Str a te g y

2012 2013 2014 2015 2016 2017

Pr

  • je c t T

ime line

slide-52
SLIDE 52

F ina lize De sig n, F unding , Ope r a ting Pla n, Ope n Sta ffing , L e a sing , Constr uc tion

2018 2019 2020

Pr

  • je c t T

ime line

slide-53
SLIDE 53

Market Hall Food Innovation Outdoor Space Events Space

slide-54
SLIDE 54

160 interested Vendors

value-added food products 31% fresh produce 27% prepared foods 18% arts/crafts 16%

  • ther

8%

slide-55
SLIDE 55

Marke tRe ady Program

slide-56
SLIDE 56

Curre nt E fforts and Ne xt Ste ps

  • Governance & Operations
  • Funding
  • Design / Development Agreement
  • Vendors
  • Outreach & Events
slide-57
SLIDE 57

Reflections on Madison’s Wholesale Food Infrastructure Needs and Opportunities

UW-Madison Center for Integrated Agricultural Systems Lindsey Day Farnsworth, Post-doctoral Fellow Michelle Miller, Associate Director

slide-58
SLIDE 58

Distinctions between retail & wholesale

Retail

 Higher price points, lower volumes  Public-facing  Customers: households, individuals

Wholesale

 Lower price points, higher volumes  Business-facing  Customers: retailers, processors, distributors

To grow the local food economy, you can’t just expand retail infrastructure, you have to build wholesale infrastructure too

slide-59
SLIDE 59

Benefits of wholesale infrastructure & wrap-around services Wholesale Markets Food Hubs

 Enhance market access for small-medium local farmers  Technical assistance

 Production planning, food safety, season extension

 Branding & transparency

 Product differentiation, source identification

 Infrastructure for complementary activities

 Light processing, storage, kitchens

 Nutrition & food access

 SNAP, WIC

 Enhance market access for farmers & buyers  Advantages of colocation

 Inter-merchant transactions  One-stop shopping for buyers

 Supports businesses of many sizes  Business incubation & expansion

slide-60
SLIDE 60

Madison Area Food Distributor & Buyer Meeting Highlights

February 21, 2018

 95% of practitioner participants (N = 21) were interested in exploring a shared multi-tenant food storage and cross-docking space

 Cross-docking  Short-term storage  Cold storage  Dry storage

Warehousing

slide-61
SLIDE 61

Registration Survey Findings Highlights

 > 60% of practitioner participants (N = 22) experience distribution challenges

 Inefficiencies in distribution  High cost & logistical complications of last-mile distribution  Challenges associated with delivery frequency/timing

 Primary barriers to purchasing desired local products

 Cost  Availability  Preferred processing type (ex. chopped, diced)

Distribution & Local Sourcing

slide-62
SLIDE 62

San Francisco Produce Market

San Francisco, CA

 Established by City in 1963  Long-term lease on city-owned land  25 acre campus, 6 warehouse buildings  30 merchants

 ~750 merchant employees

 Mix of traditional, hybrid, and specialty food uses:

 Organic & Conventional distributors  Produce wholesalers serving

 Ethnic supply chains, Restaurants, Small groceries

 Fosters business innovation & incubation

 Original site of Whole Foods warehouse  Now hosts a “Maker’s space”  Good Eggs

 High-end, digital marketplace & grocery delivery operation

slide-63
SLIDE 63

Ontario Food Terminal

Metro Toronto, ON

 Established in 1954 through provincial legislation  Owned/operated by the Ontario Food Terminal Board

 Under Ontario Ministry of Agriculture, Food and Rural Affairs

 40 acre campus  Self-funded from fees charged to facility users  Infrastructure:

 Private rental warehouse space  100,000 ft2 common cold storage facility  Office space  Space for direct marketing

 Buyers/tenants:

 20 warehouse tenants  50 office tenants  400 business-to-business farmers’ market tenants  5,000 registered buyers

slide-64
SLIDE 64

Greenmarket Co.

Bronx, NY  Non-profit food hub founded in 2012 by Grow NYC  Packs & distributes northeastern grown products  Operates a 5,000 ft2 warehouse near Hunts Point Terminal Market serving

 60 producer/suppliers, 50+ from NY

 >250 buyers in Metro NYC  New York State to invest $15 million to construct a new 120,000 ft2 facility for a “hub of hubs”

 wholesale farmers’ market  a cold storage facility for farmers  a food-processing center  infrastructure to support local food businesses

slide-65
SLIDE 65

The Ontario Food Terminal serves a market of 16 million, Madison sits at the center of a multi-state market of over 20 million

slide-66
SLIDE 66

Opportunity: The Oscar Mayer Site

Seventy acre campus Buildings 71 & 72 suitable for cold storage – 21 docks total Building 42 climate control for dry storage Office and processing spaces Large parking lot near Bldg 42 Controlled entry Rail access

FOOD WAREHOUSING IS A PUBLIC GOOD

Markets drive employment within 200mi radius Support independent neighborhood businesses Estimate 600 potential jobs Shift local agriculture from corn to food Opportunity to improve water quality Promotes green space Improve food access

Building 71

slide-67
SLIDE 67

Key Takeaways:

  • Madison has a vibrant community food systems environment

(Government, Community Organizations, Businesses)

  • Food is an important part of our economy
  • Food system is a mayoral priority
  • Madison Public Market is the City’s marquee investment in

food infrastructure, interest in linking to other assets

  • Examples demonstrate the benefits of collaborative public,

private, and non-profit investment in wholesale food infrastructure

  • The UW-Madison CIAS can be a resource to the OMSAC by

providing national and regional research and identifying potential local partners Thoughts? Questions?

slide-68
SLIDE 68

Oscar Mayer Strategic Assessment Committee

Initial Study Area Boundary Mapping Exercise

slide-69
SLIDE 69

Oscar Mayer Strategic Assessment Committee

Website: www.cityofmadison.com/oscar-mayer

Lauren Heiser-Ertel

Administrative Clerk DPCED Office of the Director Email: lheiser-ertel@cityofmadison.com Phone: 608.266.4807

Bill Fruhling

Principal Planner Planning Division Email: bfruhling@cityofmadison.com Phone: 608.267.8736

Tom Otto

Economic Development Specialist Office of Business Resources Email: totto@cityofmadison.com Phone: 608.243.0178

Website + Staff Contacts