Forum 2017 David Brennan ACSEP Board Dr Andrew Jowett FACSEP - - PowerPoint PPT Presentation

Practice Development Forum 2017

David Brennan – ACSEP Board Dr Andrew Jowett FACSEP – Olympic Park Sports Medicine Centre Dr Jonathan King FACSEP – Sports Medicine Central Coast

Scope

• Aimed at Fellows of small to medium sized practices (single or multi-

disciplined) to:

• 1. provide clarity of current private practice operating environment
• 2. insights into growth opportunities; and
• 3. ways to develop robust partnerships

• Current operating environment
• Private Practice Model
• Financial capacities
• Potential Partners
• Developing prospects
• Engagement Strategy
• Building Capacity
• Infrastructure & Training

Content

• Private Practice landscape
• Significant opportunities in Community landscape
• Greater focus on ‘exercise is medicine’
• Government focused on: cancer, mental health and obesity
• Medicare Rebates unlikely to change in short-term
• College is advocating across a number of ecosystems to change status-quo
• Specialisation Mission of College
• Key focus on growth and increasing relevance
• Patient numbers, scope of practice and the treatment

algorithm

• Shifting Sands: AIS and Children's Hospital in Sydney

Operating Environment - Private Practice

• General Practice
• Chronic health disease, OA, public health SEM related issues
• Allied Health practices
• specialist advice and reciprocal working relationship
• Insurance organisations/Motor Accident Authorities
• workers comp assessments, medical adviser for case management
• Universities
• Registrar complete higher education through university training
• Primary Heath Networks (PHNs)
• Focus for SEM to compliment community medical care
• Department of Defence
• medical checks, patient treatment from work-related injuries

Potential Partners

• Is your Google maps address and contact up to date?
• Set up a list of potential referral relationships – simplicity works best
• Develop content on website so people can find you
• Meet with a partner and educate them about what a SEM Physician
• Set expectations around patient management/reporting
• Give collateral for their reference/patient information (e.g. fact

sheet)

• Cultivate the relationship

Potential Partners - Engagement Strategy

• Taking on a Registrars
• Good way to reduce clinical practice for succession planning
• Especially important in rural and regional areas
• Increase patient volume capacity
• Additional revenue for practice to expand increased opportunities for team/sport

coverage

• Opportunity to specialise on specific niche medicine/special interest
• Teaching is rewarding – bilateral
• Wider community footprint/professional contacts
• Seek advice from other ACSEP Training Supervisor
• Speak to the College about accreditation process involved

Building Capacity

• Infrastructure
• Physical – enough rooms for consults
• Admin – reliable front desk that delivers consistent service

and patient rapport

• Network – access to multi-disciplinary network such as allied

health

Building Capacity

• 1. provide clarity of current private practice operating environment
• Huge growth potential in community environment
• 2. insights into growth opportunities
• Seek out potential partners in your geography such as GP clinics, allied health

providers, universities – commence engagement plan

• Grow registrars through accreditation
• 3. ways to develop robust partnerships
• Use College resources like GP referral guide, patient information guide, website
• Speak to capacity building specialists (e.g. BoQ) to build a growth plan

Summary / Next Steps

• What are some of the main challenges you experienced in building your

practice?

• How did you overcome those issues?
• Did taking on a Registrar have its benefits and negatives?
• How did forming strategic referral partnerships impact your business?
• Is there an end goal for your practice? What does that look like?
• How have you utilised the digital space to grow you practice?
• Have you found any changes to your patient profile?
• Did you get involved in the local community?
• How to you keep in touch with your referral partners?

Experiences