Forum 2017 David Brennan ACSEP Board Dr Andrew Jowett FACSEP - PowerPoint PPT Presentation

Practice Development Forum 2017 David Brennan – ACSEP Board Dr Andrew Jowett FACSEP – Olympic Park Sports Medicine Centre Dr Jonathan King FACSEP – Sports Medicine Central Coast

Scope • Aimed at Fellows of small to medium sized practices (single or multi- disciplined) to: 1. provide clarity of current private practice operating environment 2. insights into growth opportunities; and 3. ways to develop robust partnerships

Content • Current operating environment • Private Practice Model • Financial capacities • Potential Partners • Developing prospects • Engagement Strategy • Building Capacity • Infrastructure & Training

Operating Environment - Private Practice • Private Practice landscape • Significant opportunities in Community landscape • Greater focus on ‘exercise is medicine’ • Government focused on: cancer, mental health and obesity • Medicare Rebates unlikely to change in short-term • College is advocating across a number of ecosystems to change status-quo • Specialisation Mission of College • Key focus on growth and increasing relevance • Patient numbers, scope of practice and the treatment algorithm • Shifting Sands: AIS and Children's Hospital in Sydney

Potential Partners • General Practice • Chronic health disease, OA, public health SEM related issues • Allied Health practices • specialist advice and reciprocal working relationship • Insurance organisations/Motor Accident Authorities • workers comp assessments, medical adviser for case management • Universities • Registrar complete higher education through university training • Primary Heath Networks (PHNs) • Focus for SEM to compliment community medical care • Department of Defence • medical checks, patient treatment from work-related injuries

Potential Partners - Engagement Strategy • Is your Google maps address and contact up to date? • Set up a list of potential referral relationships – simplicity works best • Develop content on website so people can find you • Meet with a partner and educate them about what a SEM Physician • Set expectations around patient management/reporting • Give collateral for their reference/patient information (e.g. fact sheet) • Cultivate the relationship

Building Capacity • Taking on a Registrars • Good way to reduce clinical practice for succession planning • Especially important in rural and regional areas • Increase patient volume capacity • Additional revenue for practice to expand increased opportunities for team/sport coverage • Opportunity to specialise on specific niche medicine/special interest • Teaching is rewarding – bilateral • Wider community footprint/professional contacts • Seek advice from other ACSEP Training Supervisor • Speak to the College about accreditation process involved

Building Capacity • Infrastructure • Physical – enough rooms for consults • Admin – reliable front desk that delivers consistent service and patient rapport • Network – access to multi-disciplinary network such as allied health

Summary / Next Steps 1. provide clarity of current private practice operating environment • Huge growth potential in community environment 2. insights into growth opportunities • Seek out potential partners in your geography such as GP clinics, allied health providers, universities – commence engagement plan • Grow registrars through accreditation 3. ways to develop robust partnerships • Use College resources like GP referral guide, patient information guide, website • Speak to capacity building specialists (e.g. BoQ) to build a growth plan

Experiences • What are some of the main challenges you experienced in building your practice? • How did you overcome those issues? • Did taking on a Registrar have its benefits and negatives? • How did forming strategic referral partnerships impact your business? • Is there an end goal for your practice? What does that look like? • How have you utilised the digital space to grow you practice? • Have you found any changes to your patient profile? • Did you get involved in the local community? • How to you keep in touch with your referral partners?