for automotive applications march 17 2015 san jose
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Simulation-Based CGI for Automotive Applications March 17, 2015 | San Jose Benot Deschamps Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based on CGI 3 Future of CGI 4 Conclusion 5 PSA Peugeot Citron Group


  1. Simulation-Based CGI for Automotive Applications March 17, 2015 | San Jose Benoît Deschamps

  2. Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based on CGI 3 Future of CGI 4 Conclusion 5

  3. PSA Peugeot Citroën Group 1 2014 o $62 Billions in revenue o 2,94 Millions Cars produced o 2 nd Largest car manufacturer in Europe o 194 682 Employees in 160 countries o Three brands with strong identities and differentiated

  4. PSA Peugeot Citroën IT Department 1 In charge of CGI solutions and VR solutions for all departments Define Architecture & Verify, validate, adjust Explore System Design System Design product & process Pilot serial life Solutions product & process Styling Styling Perceived quality Marketing Images Class A Modeling After Sales Digital Factory Computing Design

  5. Virtual Reality and driving simulation 1 5

  6. Augmented Reality, Projection Mapping, New Interface 1 6

  7. Automatic CGI production 1 7

  8. Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based on CGI 3 Future of CGI 4 Conclusion 5 8

  9. Challenging the physical mockup 2 Design quickly , Good design …. And cost reduction … o The physical mockup is necessary but • It is difficult to update the mockup with the CAO production • Color and Trim are limited o The cost is important if we need to illustrate all possibilities • Variant • Interior / exterior o Driving on the road is limited…

  10. Challenging the physical mockup 2 Design quickly , Good design …. And cost reduction … o Virtual mockup and CGI can help us : • If we add tools to understand what we see and evaluate properly the default. • If we can automatically provide solution from a numerical simulation. • If we provide solution to evaluate the virtual mockup with the same simplicity and quality than the physical mockup.

  11. Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based on CGI 3 Future of CGI 4 Conclusion 5 11

  12. Simulation based on CGI 3 How to analyse that we see on CGI…

  13. Simulation based on CGI 3 The solution: Combine physical based rendering and false color analysis

  14. Simulation based on CGI 3 The solution: Combine physical based rendering and false color analysis

  15. Simulation based on CGI 3 Simulate with a virtual mockup a problem, it's a best practice…

  16. Simulation based on CGI 3 Simulate with a virtual mockup a problem, it's a best practice…

  17. Simulation based on CGI 3 Simulate with a virtual mockup a problem, it's a best practice…

  18. Simulation based on CGI 3 Simulate with a virtual mockup a problem, it's a best practice…

  19. Simulation based on CGI 3 But help the designer to find the best solution to solve this problem, it is better

  20. Simulation based on CGI 3 But help the designer to find the best solution to solve this problem, it is better

  21. Simulation based on CGI 3 Simulate with a virtual mockup a problem, it's a best practice…

  22. Simulation based on CGI 3 But help the designer to find the best solution to solve this problem, it is better

  23. Simulation based on CGI 3 But help the designer to find the best solution to solve this problem, it is better

  24. Simulation based on CGI 3 Full Quality In realtime : 4K resolution , Global Illumination, …

  25. Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based CGI 3 Future of CGI 4 Conclusion 5 25

  26. Future of CGI 4 I had a dream … and the dream becomes reality o Realtime rendering for all people • User friendly interface. • Available for all platforms : computer, tablet, smartphone , … o Realistic rendering • Based on material and light measurement. Global Illumination . • o Power on Demand: • CPU, GPU, MultiGPU, HPC, Grid computing , …

  27. Agenda CGI for automotive 1 Challenging the physical mockup 2 Simulation based CGI 3 Future of CGI 4 Conclusion 5 27

  28. Conclusion 5 We don’t work alone … o Thanks to • Nvidia Team. • GTC Team. • 3DExcite R&D Team. • University of Reims URCA • Romeo Team • … o Special thanks to • My team. • My end users. • Stéphane Wolf and Chen XU • …

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