focus group concept design april 11 12 2013 klamath falls
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Focus Group & Concept Design April 11 & 12, 2013 Klamath - PowerPoint PPT Presentation

Focus Group & Concept Design April 11 & 12, 2013 Klamath Falls, OR Outline for Today Presentation to share some ideas about concept product design Review focus group questions do we have them right? Reaction & feedback


  1. Focus Group & Concept Design April 11 & 12, 2013 Klamath Falls, OR

  2. Outline for Today  Presentation to share some ideas about concept product design  Review focus group questions – do we have them right?  Reaction & feedback on concepts for future direction

  3. Some Research Goals  Identify stakeholder needs for information  Develop “concepts” for meeting these needs  Evaluate implementation feasibility

  4. Web Product Design Challenges  Identifying and achieving user requirements  Multiple user needs and skill levels  Applications tailored to the user  Keeping the user experience intuitive  Understandably displaying and interpreting data (i.e., how)  Integration of decision criteria (action levels)  Quantity of information, yet lack of integration  Rapidly changing technology & devices Still need to resolve implementation feasibility

  5. Defining User Requirements Science & Experience Frequency Technical Level of Use Need Novice Infrequent Low (Public / Farmer?) Occasional Periodic Frequent Practitioner High & Resource Manager (Tribe?)

  6. Typical Design – Horizontal Separation Separate applications each focused on a specific user and their level of sophistication, with large table of contents

  7. Proposed Design ‐ Vertical Integration No more than 3 clicks End Here (Frequent User) Start Here (Infrequent User) Single application which the user can tailor to their specific needs, organized by “item of interest” becoming more detailed by “drilling down.”

  8. Data Organization Hydrology Weather & Climate Resource Condition / Measured Current Radar State Surface Water Measured Reservoir and lake levels Current Precipitation depth Reservoir and lake volumes River and stream levels Snow depth Upper Klamath Lake Levels (Suckers) River and stream flow Snow water equivalent depth Ground Water Temperature Klamath River Flow (Coho) Level Evapotranspiration Volume pumped Normalized difference vegetation index Wind direction Forecast Wind speed Surface Water Soil moisture percent of Reservoir and lake levels (Reclamation) Forecast normal Upper Klamath Lake Precipitation depth Gerber Rervoir Snow depth Forecast Clear Lake Reservoir Snow water equivalent depth Tule Lake (NWR) Temperature Upper Klamamath Lake Levels (Suckers) Reservoir and lake useable storage (Reclamation) Evapotranspiration Upper Klamath Lake Klamath River Flow (Coho) Gerber Rervoir Wind direction Clear Lake Reservoir Wind speed Normalized difference vegetation index Tule Lake (NWR) Indices River and stream levels Soil moisture percent of Precipitation Seasonal River and stream flow (NRCS ‐ NWCC) Percent of normal normal Daily River and stream flow (NWS) Deciles Ground Water Surface Water Comparison to historical data (dry, wet period) Groundwater Standard Precipitation Index Indices Deciles Surface Water Snow depth Percent of normal Percent of normal Deciles Deciles Comparison to historical data (dry, wet period) Surface Water Supply Index Comparison to historical data (dry, wet period) Recalamation Drought Index Evapotranspiration Drought Percent of normal Vegetative Drought Response Index (VegDRI) Deciles Palmer Drought Index (short term ‐ month) Comparison to historical data (dry, wet period) Crop Moisture Index (short term ‐ week) Alerts and Warnings Palmer Z index (long term) Palmer Hydrological Index (long term) Drought index (NDMI) Groundwater Percent of normal Deciles Comparison to historical data (dry, wet period)

  9. Organize Data Into “Pods” &“Palettes”  3 Data Categories  4 Data Types Divided into Pods  Measured  Weather and Climate  Forecast  Hydrology  Indices  Resource Condition  Criteria

  10. Data Pods (Categories) Resource Condition Pod Streamflow and Lake/Reservoir Pod Snow Pod Groundwater Pod Precipitation Pod Data Types in Each Pod: Measured • Forecast • Indices • Criteria •

  11. Precipitation Pod Precipitation Product Concept Design Data Functionality   Measured precipitation point values (user selectable Toggle layers on and off  1d, 7d, 14d, 30d, 60d, 90d, MTD, YTD, WY) Graphic layer in background, simultaneously showing a http://water.weather.gov/precip/ single point value in foreground. Background layers  Derived aerial precipitation QPF grid o Isohyetal values across basin derived from point Isohyetal values o o  measurements Point layers Subwatershed (NWS drainage boundaries Measured precipitation o o  Forecast (gridded QPF) (1d, 2d, 3d @ 6 hr increments) Subwatershed area ‐ weighted total depth o ftp://ftp.hpc.ncep.noaa.gov/pqpf/conus/pqpf_24hr/ Subwatershed area ‐ weighted volume o   Point precipitation values values displayed using Clickable to detailed time series changeable graphic Zoomed out ‐ current condition simple circle o Zoomed in ‐ Mark’s new design design o

  12. Precipitation Pod Measured 1 day 7 day 14 day 30 day 60 day 90 day MTD YTD Forecast (QPF) 1 day 2 day 3 day 7 day departure from normal

  13. Organize Pods into Palettes User Selects Pods OR Pod Content Pre ‐ staged Could use selectable buttons on side to display a palette Weather, Climate, and Water Basin Hydrologic Condition Supply Outlook Agriculture Report Basin Climate and Drought Condition Upper Klamath Lake Water Balance

  14. Interactive Map Interface

  15. Infrequent User (1 st Click)  Simple symbology  Measured and Forecast Radio Button

  16. Occasional User (2 nd Click)  Symbol showing  Current Value  Criteria / action level  Direction of Change  Rate of Change

  17. Link River Streamflow (measured) (2 nd Click)

  18. Frequent User (3 rd Click) Frequency Analysis Daily Time Series Storage

  19. UKL Level (measured) 2 nd Click

  20. Frequent User (3 rd Click) Daily Time Series Frequency Analysis Reclamation Forecast Storage

  21. Customizable Graph

  22. UKL Net Inflow Water Supply (forecast)

  23. Frequent User (3 rd Click)

  24. Banner Quick Layers Agriculture Report Basin Climate and Drought Condition Palatte Basin Climate & Water Outlook Agriculture Report Interactive Map Upper Klamath Lake Water Balance Basin Hydrologic Condition Basin Climate and Drought Condition Data Observed Forecast

  25. Basin Climate and Drought Vegetation Vigor Precipitation Pod

  26. Agriculture Report Current Weather Vegetation Vigor Precipitation Pod

  27. Focus Group Questions  Did we get them right? Is anything missing or not needed?  Proportion of needs met by having these data.

  28. Next Steps and Wrap Up  Review of questions – if you had the information to answer the questions would your needs be met.  General thoughts about how the information is being presented. Any ideas? Too complex?  Prioritized needs – are one or two information needs priority (UKL levels?); drought condition?  Development of written document.

  29. Thanks for participating. Mark R. Deutschman, Ph.D., P.E. David C. Garen, Ph.D., Hydrologist Houston Engineering, Inc. United States Department of Agriculture Suite 130, 6901 East Fish Lake Road Natural Resources Conservation Service Maple Grove, MN National Water and Climate Center 1201 NE Lloyd Boulevard, Suite 802 Phone: (763) 493 ‐ 4522 Portland, Oregon 97232 mdeutschman@houstongengineeringinc.com USA Phone: (503) 414 ‐ 3021 David.Garen@por.usda.gov Rob Hartman, Hydrologist In Charge National Weather Service California‐Nevada River Forecast Center 3310 El Camino Avenue, Room 227 Sacramento, CA 95821‐6373 Phone: (916) 979‐3056 Robert.Hartman@noaa.gov

  30. Agriculture Report Pod  Initial Display (1 st click) Functionality   Point Data (on map interface with symbol) Toggle layers on and off  (“current state ‐ measured”) Graphic layer in background, simultaneously showing a  Measured single point value in foreground. Background layers  Surface air temperature QPF grid o  Surface wind speed Isohyetal values o   Surface wind direction Point layers  Measured precipitation (select Measured precipitation o duration) Subwatershed area ‐ weighted total depth o  Streamflow Subwatershed area ‐ weighted volume o   Lake and reservoir levels Clickable to detailed time series  Lake and reservoir storage  Forecast  Precipitation (QPF) (select duration)  Streamflow  Lake and reservoir levels  Criterion Polygon Data (background layer in map interface) • Current soil moisture condition  Soil moisture departure from normal  Vegetation vigor  Vegetation vigor departure from normal 2 nd Click (“Change”)   Air temperature departure from normal  Precipitation departure from normal  Estimated future river flow relative to future demand 3 rd Click  ( )

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