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FLOR BRAND GELATO P RESENTATION FOR PROSPECTIVE INVESTORS AND - - PDF document
FLOR BRAND GELATO P RESENTATION FOR PROSPECTIVE INVESTORS AND - - PDF document
FLOR BRAND GELATO P RESENTATION FOR PROSPECTIVE INVESTORS AND FRANCHISEES BY File PRE.ENG.201403.02 Release March 2014 CONTENTS GALORE INTERNATIONAL TRADING LLC 3 WHO WE ARE 3 FLOR
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GALORE INTERNATIONAL TRADING LLC Galore International Trading LLC owns the Master Franchise rights for the UAE for the FLOR Gelato Italiano brand and its unique manufacturing process. The Board of Directors is formed by a group of experienced professionals in the food and restaurant business as well as several
- ther fields.
Our different backgrounds allow us to combine our diverse business experiences, know-how and execution strategies and, as a team, we will ensure ongoing support, expertise and a continuous supply
- f enthusiasm!
WHO WE ARE Galore International Trading LLC is incorporated in Dubai. Its shareholders are a group of international entrepreneurs who are passionate about high-quality food, especially Italian. They have considerable experience in the food and restaurant sector that has encouraged them to bring their knowledge and enthusiasm to new areas around the world. Consequently, the
- verall Corporate Strategy is focused on developing retail gelato
'parlours', point of sale outlets as well as supplying hotels and restaurants, firstly in Dubai then further afield into the UAE and worldwide.
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FLOR - GELATO ITALIANO FLOR - Gelato Italiano is actively involved in the sale and marketing
- f high-quality natural gelato with five directly owned shops in Rome
under the brand name FLOR - Gelato Italiano. Because of the strong Italian heritage and influence, FLOR gives a great deal of attention to selecting the very best natural ingredients, imported from all over the world and to create the most healthy, exquisite gelato recipes. A highly successful expansion strategy has resulted in the establishment of franchised operations in Doha, Dubai, Beirut, Brazil, China, and, very soon, other places in the world. THE CONCEPT AND THE UNIQUE TECHNOLOGICAL BREAKTHROUGH. FLOR - Gelato Italiano has created a unique technological process in the field of high quality natural gelato production and over the years has perfected this into the product available today. The successful and rapid acceptance of the concept is mainly due to this unique innovation in the production of the gelato. Details in the chapter Equipment and Production Methodology on pages 8 and 9. Please visit www.flor.galore.ae
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10 REASONS 'WHY FLOR?’
The whole concept provides a platform for a unit to expand locally into more parlours and kiosks for direct sale, to supply menu items to restaurants and hotels, mobile carts etc.
- 1. Why eat the bad stuff if you can eat natural? - Sourcing of raw, natural ingredients (fruits,
nuts etc.) from all over the world with a reputation for the highest quality, transformed by our innovative and wholly natural freeze-dried process into a powder from which the gelato is
- made. Additionally, our FLOR freeze-dried gelato does NOT contain any artificial or
chemical preservatives, colourants or thickeners. It is simply an all-NATURAL gelato.
- 2. Why carry overweight while traveling? - Each gelato flavour, as a unique freeze-dried
product, is carefully controlled for quality and packed into airtight aluminium foil bags, which fully preserve our gelato ingredients. These bags can be easily transported as dry goods anywhere in the world, with over 80% less weight than a comparable fresh gelato product.
- 3. Why sustain unpleasant cold temperatures? - Storage of our freeze-dried gelato bags at
room temperature.
- 4. Better a happy long life than a short one! - Italian Food Regulators have certified our freeze-
dried gelato product to have a three-year shelf life (slightly longer than a banana!). Other Food Regulators around the world have confirmed such shelf life.
- 5. Never mess around with those horrible, nasty little bacteria! - Complete control over
bacteriological contamination, which can cause many severe problems when food attendants manipulate fresh raw ingredients.
- 6. Don’t settle for anything less than quality! - Guarantee of final high quality standards.
Consistent high quality is maintained throughout, anywhere in the world. Elimination of: troublesome variables in manipulation of raw ingredients and of unnecessary manual procedures.
- 7. Save time while working and have more time for yourself! - Ease of production. The process
- f creating a perfectly fresh and natural gelato is achieved in approximately 10 minutes,
with less equipment than a traditionally made gelato.
- 8. Better to save money than waste it! - Conventional, artisanal, gelato production is a very
skilled, time-consuming activity. FLOR has essentially done all the preliminary hard work in
- Rome. The final gelato preserves all the flavour and texture of the original gelato created in
Rome without the need to employ an expensive Master Gelato maker! In fact, anyone can make our delicious FLOR Gelato with just a few minutes of training!
- 9. Don’t be a control freak; we did the hard work for you! - The speed and flexibility of on-site,
just-in-time production allows for any possible fluctuating demand reducing the chances of product waste. Absolute control over point-of-sale replenishment and management. Furthermore, a standard FLOR gelato production unit can supply several gelato parlours, kiosks or even the HORECA channel.
- 10. Don’t let others take advantage of you! - Cost control. Each bag of our freeze-dried FLOR
Gelato makes exactly 4.0 Kg of fresh product (with the addition of 2.8 Lt. of either milk or water, depending on the specific flavour being made). Therefore, the FLOR shop owner can monitor costs and turnover to the exact penny, without incurring in the risk of pilferage events or unexplained shortcomings in turnover.
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FLOR & GELATO FLAVOURS
With cream based and fruit based gelato, we currently offer over forty flavours made with natural ingredients - each one representing the singular flavour of the original ingredient. FLOR is constantly studying and creating new exciting flavours and are able to advise on the specific tastes and needs of each unique geographical area. We do NOT use chemical preservatives, colorants or thickeners. Our gelato is certified completely natural. We carefully select our natural ingredients, from certified house farms that have the same respect for quality and nature as we do. Our gelato DOESN'T contain any artificial preservatives or dyes, vegetable fats, hydrogenated vegetable fats and artificial flavours or colourings of chemical origin. Moreover, our fruit flavours don't contain animal fats, milk derivatives and lactose. All our products are completely natural. Furthermore, they are all gluten free.
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DUBAI - THE U.A.E. - THE GULF - THE WORLD At Galore we have monitored and studied many geographical areas to ascertain where we can successfully develop the FLOR brand. Our research has shown Dubai to have the ideal profile for us and we are pleased to have won the right to establish our first outlet at Aquaventure at The Atlantis, The Palm, Dubai. We have now set our sights on widening the number of outlets and encouraging potential franchisees to come forward and see how the FLOR concept works and can become a major player in the gelato scene. As explained above the logistics of our gelato production couldn't be
- simpler. We anticipate opening franchises not only in the Gulf
region but also in Africa, North America, Asia and elsewhere. We are exhibiting in two major Far East Food Fairs: one in Tokyo and another in Singapore where we are confident that we will establish a presence. In November 2013 we also exhibited at the Shanghai Food Expo.
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THE EQUIPMENT
In this section we show the three items of equipment needed for the preparation of FLOR gelato from the unique freeze-dried ingredients. Naturally, you will need negative freezers for storage and your display units. If you need, we can help you source the necessary.
Vitamix XL Large Capacity Blender
Specification Power 220 V. - 50/60 Hz. Consumption 1.7 – 1.9 kW Measure Height: 18.6 in. / 47.3 cm (with interlock closed) Height: 26.6 in. / 67.6 cm (with interlock open) Depth: 19.0 in. / 48.3 cm Width: 8.5 in. / 21.6 cm
Carpigiani LABO XPL 40/60
Production Output: 40/60 Kg/h - 56/84 Lt. Mix Quantity per Batch: Max 10.5 Kg Power: 400 V. - 50 Hz. - 3 Ph. Rated Power: 6.0 kW Condenser: Water Dimensions: Width 50 cm Depth 65 cm Height 140 cm Net Weight 370 Kg
Blast freezer Basic version
Dimensions: 80 x 70 x 90h cm Capacity: 6 x 5 litres tubs 36x16x12h cm Temperature controller: basic electronic control and setting panel Compressor: incorporated Equipment: trays structure Power: 1,050 kW Voltage: 230 V. – 50 Hz.
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PRODUCTION METHODOLOGY In this section we show our production methodology and how easy it is to prepare a perfect gelato even without the presence of a Master Gelataio in six simple steps. 1 2 3 4
Pour one bag of Add liquid Run the Vitamix Pour the Mix into ingredients into the up to 4 Kg for 2 minutes the Batch Freezer Vitamix blender
5 6 That’s it! Extra Care
Run the Gelato is ready! A TOTAL OF Store the gelato into Batch Freezer 12 MINUTES! the Blast Freezer* For 10 minutes *RECOMMENDED Under certain climatic conditions, the blast freezer prevents the aggregation of ice crystals, thus improving and stabilizing the gelato texture.
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OUR OFFER
FOREWORD
Our FLOR Gelato shop concept has operated at the Aquaventure, Atlantis, The Palm, Dubai, (U.A.E.) since September 2013, enjoying a raving success among the water park's clients. Besides Dubai and Italy, we have shops in Doha, Beirut and Rio de Janeiro. As FLOR Gelato we participated at some of the most important Food and Franchising Expos in Asia, more specifically in Shanghai, Tokyo and Singapore. During these shows, FLOR Gelato products received significant interest, thus greatly increasing the visibility and brand awareness of our FLOR Gelato shop concept. The success of our FLOR Gelato parlours is based on some very simple strengths:
- 1. Extremely high and consistent quality of our full range of gelato flavours. Our FLOR
gelato flavours are made only with the best possible natural ingredients. We do NOT use artificial or chemical preservatives, colourants or thickeners. Our FLOR gelato parlours offer a unique possibility to taste REAL delicious Italian gelato anywhere in the world!
- 2. Ease of preparation. Our company's know-how, developed over many years of
study and investment, allows us to work on the basic natural ingredients' preparation in our factory in Italy. From there, we can ship out to any part of the world our FLOR gelato in a freeze-dried form, packed in airtight aluminium foil plastic bags to fully preserve our high-quality wholesome ingredients at room
- temperature. In order to make fresh gelato you simply add to our basic freeze-dried
ingredients either milk or water (depending on whether you are preparing a fruit based or cream based flavour) and in approximately ten (10) minutes you will be able to enjoy a mouth watering Italian gelato as if you were in the best gelato parlour in Italy!
- 3. Cost control. Each bag of our FLOR Gelato ingredients (1.25kg) makes exactly
4.0kg of fresh product (after adding 2.8kg of either milk or water to it, depending on the specific type of flavour being prepared). Therefore, it is very easy for the FLOR Gelato shop franchisee to gauge turnover and costs to the very penny, without any possibility of any margin of error. This important management cost control instrument allows any potential franchisee to easily manage either a single or multiple FLOR Gelato parlours with employees without worrying to be faced with turnover shortfalls or cost overruns. In short, we supply potential franchisees with remote-control management tools to make easy and optimize the follow up on the investment in our FLOR Gelato parlours.
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- 4. A commercial partnership with the renowned ILLY Caffè brand.
Starting from March 2014 FLOR and ILLY have entered into a commercial agreement whereby the world-famous ILLY coffee products will be served in all our FLOR Gelato parlours worldwide. The tie up with ILLY Caffè will allow FLOR Gelato to make its sales outlets more visible, attract more customers into its stores, offer more food products and increase turnover.
- 5. For our prospective franchise investors, we offer:
- a. a custom-made business plan to assess both the specific market and location
potential;
- b. site selection support;
- c. a turn-key FLOR Gelato shop ready to operate;
- d. complete training programme;
- e. readily available logistics and distribution chain either from Dubai or Italy that can
easily reach any market in the world;
- f. advertising and promotion of FLOR both internationally and locally;
- g. proprietary FLOR brand name and gelato products.
In short, any potential Master Franchisee or single-shop Franchisee investor interested in teaming up with our company to set up a FLOR Gelato shop can rely on all the above advantages and benefit from a unique investment opportunity while enjoying a successful and easily manageable business operation. We can never stress enough that our FLOR Gelato flavours are all-natural and all our recipes are made only with the finest and highest-quality raw ingredients available. Quality, understandably, doesn’t come for free. Therefore, although we strive to maintain the best possible price/quality ratio, our FLOR Gelato products are more expensive than the "average" low quality ice-creams currently available in the market. Nevertheless, quality always pays. All our gelato parlours throughout the world widely experience a large percentage of customer-return because of the quality and taste of our products. Customer’s confidence in FLOR Gelato is our best advertisement!
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OUR THREE LEVEL OFFER.
Prospective investors in our FLOR Gelato concept parlours can access three different levels of partnership with our company.
- 1. Franchise for countries outside the UAE in conjunction with Flor Italia
Investors can look at either of these general options:
- a. Obtain a Master Franchise (MF) contract for entire countries, country-
regions or city-regions (entry-fee applies). This type of agreement grants to the third party investor the right to fully develop an entire country, or specific regional or metropolitan areas within it, pretty much on an independent basis, although within the general guidelines set forth in the MF contract. The investor will have the obligation to set up the first Directly Operated Store (DOS) and, after that, he/she will have the right to franchise out the FLOR Gelato shop concept to third parties within the agreed region;
- b. Obtain a single or multiple-shop Sub-Franchise contract (lower entry-fee).
You will operate one or more Directly Operated Stores within the same country, under the direct supply of our company or Flor Italia (depending on best logistic opportunity). With this option, the Franchisee will not be granted any right to sub-franchise
- ut to third parties.
Each country has its own peculiarities. Therefore, to discuss the specific country of interest as well as the above options in full detail please contact us.
- 2. Local Franchise opportunities within the UAE
- a. Obtain a local Master Franchise (MF) contract (entry-fee applies).
You may grant yourselves a specific business area within the UAE, provided it is not yet already assigned, with the right to supply to sub-franchisees.
- b. Obtain a single or multiple-shop Sub-Franchise contract (no entry-fee).
Single or multiple-shop franchise opportunities to operate our FLOR Gelato shop concept within the UAE are currently available. Please contact us to explore the investment opportunity most suitable to your financial and business needs.
- 3. Point of Sale opportunities within the UAE
We are ready to supply our delicious ready-made FLOR Gelato to the HORECA industry (Hotel/Restaurant/Catering) in the UAE. No need to invest in a fully equipped production unit! You just need to have the required storage capacity to properly maintain and display our products. Delivery schedules, minimum quantities and the like will be agreed upon on a case-by-case basis. Please contact us to explore this opportunity in full detail: Gelato brought fresh to your doorstep!
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