SLIDE 35 REGULATORY SCIENCE 1R21CA180934-01: ASSESSING RISK PERCEPTIONS OF FLAVORED SMALL CIGARS/ CIGARILLOS AMONG YOUNG ADULTS
PI: Kymberle Sterling, Dr.PH, M.P.H., Georgia State University Co-Investigators: Pebbles Fagan, Ph.D., M.P.H., University of Hawaii; Craig Fryer, Dr.PH., M.P.H., University of Maryland Study Aims: Aim 1: Use qualitative methods to elicit young adult cigarette smokers’ beliefs, feelings, and knowledge about flavored LCCs and their risks. 12 focus groups are being conducted in Atlanta to elicit these beliefs, which will inform Aim 2, scale construction. Aim 2: To develop a new LCC risk perceptions scale.
- Tobacco control experts will review the scale and determine if the scale items represent specific
domains of interest. Aim 3: Based on the Theory of Planned Behavior, the team will determine what factors predict flavored LCC susceptibility and intention to smoke flavored LCCs. An online survey will be conducted using a national probability sample of 18-34 year old cigarette smokers who are African American, Hispanic, and White (N=900).