Fife Harbours Study 2015 Presentation to Forth Estuary Forum - - PowerPoint PPT Presentation

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Economy, Planning & Employability Services Economy, Planning & Employability Services Fife Harbours Study 2015 Presentation to Forth Estuary Forum Conference 19 th November 2015 Economy, Planning & Employability Services

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Fife Harbours Study 2015

Presentation to Forth Estuary Forum Conference – 19th November 2015

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Introduction

Background to study

– 2003 Study – Access to external funding – Recent developments – Alignment with emergent national strategies

Aim of study

– To grow Fife’s leisure harbour resource, thus securing additional economic benefits locally and enhancing Fife’s tourism and leisure portfolio. – Prioritised Action Plan – Way to take forward

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Methodology and Scope

37 harbours from Kincardine to Newburgh
Consultation with owners, clubs and users &

relevant organisations

Market and strategic context
Main focus is on leisure sailing

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Study Findings

Low demand and market strength in the

East area

Current economic impact - £1.34m per

annum

Rich resource of harbours

– BUT few deep water – Lack of awareness – Poor perception – Lack of marketing & infrastructure

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Economy, Planning & Employability Services Economy, Planning & Employability

3 Harbours with greatest leisure development potential

Anstruther St Andrews Tayport

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Recommendations

Partnership working
Increasing awareness and improving

marketing

Increasing capacity where possible
Exploring ways of overcoming tidal harbours
Improving supporting infrastructure for

harbour users

Capitalising on dry tourism opportunities

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Economy, Planning & Employability Services Economy, Planning & Employability Services

Partnership is the Key

Fife cannot pursue a waterborne leisure

(particularly sailing) strategy alone

A waterborne tourism group should be

established to cover the wider area

Improving awareness and coordination,

joint marketing, encouraging product development, creating destinations

In-line with the Marine Tourism Strategy