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Graeme McLean
Project Manager
Graeme McLean Project Manager The Future Trails to the Towns The - - PowerPoint PPT Presentation
Graeme McLean Project Manager The Future Trails to the Towns The - - PowerPoint PPT Presentation
Graeme McLean Project Manager The Future Trails to the Towns The Future Family Friendly Facilities Key Tourism Areas The Future Pushing boundaries.. The Future Promoting Sustainable Natural Trails The Future Promoting Scotland as a
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The Future
Family Friendly Facilities Key Tourism Areas
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The Future
Pushing boundaries..
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The Future
Promoting Sustainable Natural Trails
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The Future
Promoting Scotland as a destination for creating your own (responsible) adventure
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The Future MTB Trail Repair Groups
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World Class Events
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The Future
World Class Sporting Pathway
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The Future International Focus
- Conference
- EuroBike & Other Events
- New National MTB Brand
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The Future Guides & Skills Instructors
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The Future Made in Scotland
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The Future Team Scotland Approach
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The Future International Focus
- Conference
- EuroBike & Other Events
- New National MTB Brand
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National Strategic Framework
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Strategic Context & Targets
- Participation
- Sport Development
- Tourism & Economic Development
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Approach
- Partnership working
- Spreading good practice
- Sustainability
- DMBinS (mostly) provide support
- Key products
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DMBinS Project
- 8 Workstreams
- Clusters
- Tourism Business Development
- Product Development
- Profile
- Guidance & Support
- Participation & Sporting Pathways
- Partnerships
- Monitoring & Evaluation
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Regional Clusters
- Provide Strategic Approach
- Planned Development
- Promote Collaboration
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Central Cluster
3/5ths of Scottish Population
- Audit of Existing Provision
- Partnerships – Local Authorities &
Communities
- Community Based Facilities
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Central Cluster – 2012
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Central Cluster – 2016
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Tayside & Fife - Facilities
- Upgrading of Comrie Croft
- Local Trails (Alyth Hill, Dundee, Angus &
Fife)
- £670k Investment into trails since Cluster
started
- Trail Repair (AMBTA, Dundee, Abernethy,
Birks of Aberfeldy, Lochore Meadows & Middleden)
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Tayside & Fife - Facilities
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Tayside & Fife – Sport Development
- Cluster wide youth races
- Local series’ feeding regional
- Increased number of clubs
- Identifying gaps & action
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Tayside & Fife – Events
- 2 Events in 2009
NOW
- Multiple Festivals
- Enduros & Exciting Events
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Tayside & Fife – Attracting Visitors
- Route Cards
- Business Development Group
- Events
- Video
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Aberdeenshire & City Cluster
- Project with Robert Gordon University
- Presentation to MTB Community in
Feb We hope to achieve:
- Students = Inspiration
- DMBinS = Steps to Follow
- MTB Community = Delver
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South Cluster
- 7stanes CIC
- Aim Up/Glentress Masterplan
- Tweedlove/EWS
- New Visitor Centres/Bridges
- South of Scotland Development
Plan
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Tourism Business Development
- TIS Guide to MTB Tourism
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- Workshops & Webinars
Tourism Business Development
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Tourism Business Development
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Supporting Business Start-Up & Innovation
- 8 New businesses
- Supporting innovation
- Promoting Scotland in conjunction with
Product Development Companies
Tourism Business Development
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Product Development
Innovation Clinics
- Ran 18 Clinics since 2012 across Scotland
- Over 60 Businesses Attended
- Over 30 Academic Projects w 11 Universities
- Over 100 businesses engaged overall
Idea to Internationalisation
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Business Academia
Mountain Biking Centre of Scotland
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Mountain Biking Centre of Scotland
Impact
- First 6 months
- £3.3m & 9 new jobs
- 12 Business to Academia Projects
- Projected - Over 2 years
- £3m over 2 years
- 25 Academia Projects
- Start-up 25 new businesses by 2016
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Product Development
- Support from Scottish Enterprise & Edinburgh
Napier
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EuroBike 2014
- Supported by SDI
- 7 Scottish Products
- 3 Meeting Companies
- 4 Learning Journeys
- Projected economic
impact £1m
- Planning for 2015
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Guidance & Support
- CTC Volunteer Trail Repair Co-ordinator
- Good Practice Guide on Building, Managing
& Maintaining MTB Trails
- MTBs on Multi-Use Paths Workshop
- National ‘Take Care of Your Trails’ Weekend –
April 11th & 12th 2015
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Do The Ride Thing
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Partnerships
- National – Wild Scotland, National Trust for
Scotland & Scottish Land & Estates
- Regional – Scottish Cycling
- Local – Local Authorities (Fife, Stirling &
Edinburgh)
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Monitoring & Evaluation
- £54 million a year – Main Reason
- £130m per year – Participate in MTB
- 25% increase in schools
- Indications MTB back outselling
road bikes
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Profile
- E-newsletters & Social Media
- Conferences & Workshops
- Events
- Website
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DMBinS.com
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Embracing Technology
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Participation & Sporting Pathways
Supporting Scottish Cycling
- National Event Series’ (SXC, SDA & Scottish
Power Series)
- Establish Participation Programme
- Centre of Excellence
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Partnerships
- National – Wild Scotland, National Trust for
Scotland & Scottish Land & Estates
- Regional – Scottish Cycling
- Local – Local Authorities (Fife, Stirling &
Edinburgh)
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Monitoring & Evaluation
- £54 million a year – Main Reason
- £130m per year – Participate in MTB
- 25% increase in schools
- Indications MTB back outselling
road bikes
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World Class
- Facilities
- Access to the countryside
- Events
- Quality Experiences
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